This document discusses the use of social media platforms LinkedIn, Twitter, and Facebook in a professional context for lecturers. It provides an overview of each platform, including how they work, their potential uses for professional networking and development, and relevance for communicating with students. LinkedIn is described as formal and focused on career advancement, while Twitter allows informal "in the moment" updates and Facebook is very informal but the most popular platform among students. Ground rules for using Facebook to communicate with students are recommended.

1. Jo Hart – Social Media April 2015
Social media is here to stay
It’s not just about what you had for lunch!
(Social media in a professional context)

2. Jo Hart – Social Media April 2015
Today we take a quick look at:
Three popular social media platforms:
• how they work including some similarities and
differences;
• potential for use in a professional context;
• relevance/usefulness to you as a lecturer;
• potential value for use with students.
This post has more on the general use of social
media as part of a professional learning network
http://johart1.edublogs.org/2015/04/22/social-media-for-
professional-development-and-networking/

3. Jo Hart – Social Media April 2015
http://www.linkedin.com/

4. Jo Hart – Social Media April 2015
Linkedin: = Connections
• Formal;
• Career advancement focus;
• Detailed profile - experience, qualifications,
publications, projects;
• Recommendations and endorsements;
• Posts – no length limit and comments permitted
• Groups.
"the place to find and be found”
Don’t make any social conversation at all!

5. Jo Hart – Social Media April 2015
https://www.linkedin.com/
http://au.linkedin.com/pub/teresa-o-brien/2B/181/757
http://au.linkedin.com/pub/jo-hart/20/609/639
Public profile examples

6. Jo Hart – Social Media April 2015
Groups – provide the potential for
Industry Consultation

7. Jo Hart – Social Media April 2015
Groups – provide opportunities for professional
discussion and professional development

8. Jo Hart – Social Media April 2015
Jobs boards –
filtered by your
interests.

9. Jo Hart – Social Media April 2015
Connections
that are familiar
with aspects of
your work may
“Endorse”
those skills.

10. Jo Hart – Social Media April 2015
Already on LinkedIn? Find and
connect with CYOC & other
colleagues, & industry contacts.
Not yet on LinkedIn? Join to find
colleagues & industry groups.
https://www.linkedin.com/reg/join?trk=hb_join
http://johart1.edublogs.org/2015/04/22/link
edin-for-professional-learning/
This post has more on getting
started with LinkedIn.

11. Jo Hart – Social Media April 2015
https://twitter.com/

12. Jo Hart – Social Media April 2015
https://twitter.com/
“in the moment updates on
the things that interest you”
Twitter = Followed and Followers
• Informal;
• Posts limited to 120 characters;
• Lists to collect followers with similar interests;
• Conversations using @ and/or #tags;
• #tags to filter content;
• Direct (private) messages (DM)
Social interaction “oils” professional “wheels”

13. Jo Hart – Social Media April 2015
https://twitter.com/JoHart
https://twitter.com/
https://tweetdeck.twitter.com/
Example profile
Tweetdeck – Twitter client for
managing your Twitterstream

14. Jo Hart – Social Media April 2015
Twitter – direct login to the Twitter site
Occupies
whole window
& shows
previews.
Refresh to
update.

15. Jo Hart – Social Media April 2015
Twitter – login via the Tweetdeck client.
Allows columns
for easier
management.
Preview by
choice
Live updating.

16. Jo Hart – Social Media April 2015
Lists – to group contacts,
can be public so others
can find people with
similar interests
#tags
Used to label conversations
and for TwitterChats

17. Jo Hart – Social Media April 2015
http://angelosbollastefl.com/2015/02/26/wednesday-february-25-how-can-newly-qualified-teachers-
best-use-what-they-learn-in-the-first-few-years-of-their-career-to-develop-into-successful-teachers/
eg #ELTchat
Once a week
Topic chosen by
poll
Discuss/share
ideas for 1 hour
Transcript and
summary

18. Jo Hart – Social Media April 2015
Already on Twitter? Find and
connect with other educators.
Find useful #chats.
Not yet on Twitter? Join
to find “just-in-time”
help, and informal PD.
https://twitter.com/
Check out this post on
using Twitter for PD to
help you get started.
http://johart1.edublogs.org/2015/04/22/twit
ter-for-professional-developmentnetworking/

19. Jo Hart – Social Media April 2015
https://www.facebook.com/

20. Jo Hart – Social Media April 2015
“connect with friends and the
world around you ”
Facebook = Friends
• Very informal;
• Posts – no length limit and comments permitted;
• Groups for similar interests – good for students;
• Ground rules (protocols) recommended with
student use.
Social interaction “oils” professional “wheels”

21. Jo Hart – Social Media April 2015
If you are on Facebook do you EVER use
it to communicate with colleagues or
students?

22. Jo Hart – Social Media April 2015
Not my 1st choice for a professional network
For others it is their 1st choice
BUT
It is in their comfort zone – also true for students!
BECAUSE

23. Jo Hart – Social Media April 2015
71.2%
Use Facebook
28.2%
Not using Facebook
Percentage of Australians over the age of 14 using Facebook

24. Jo Hart – Social Media April 2015
Professional network
Student communication – usually a closed
or secret group
Adding the social dimension to learning
for geographically or socially isolated
learners
https://www.facebook.com/groups/facingit/
https://www.facebook.com/groups/educators.networking/

25. Jo Hart – Social Media April 2015
Facebook with students the “+”
• preferred method of communicating
• accessible from anywhere with Internet
• accessible from students’ mobiles
• easy to use
• no training needed

26. Jo Hart – Social Media April 2015
Facebook with students the “-”
• risk to personal information
• inappropriate behaviour
• student perception that “their place” is being
invaded
• something else to check regularly

27. Jo Hart – Social Media April 2015
Page or Group?
Page
Similar to normal
profile
2 walls one ->
page owner one
-> comments
Anyone can see
& comment
Group
Membership can be
managed by “owner
(Closed or Secret)
Or group can be
public (Open)

28. Jo Hart – Social Media April 2015
How?
Preferably a second account
Personal & also
professional
networking
Students only
mostly via groups

29. Jo Hart – Social Media April 2015
Safety and security
Closed
group
Only you and the students
you invite can see posts
and post to the group
=
Facebook
Adjunct – only for
students who want it=

30. Jo Hart – Social Media April 2015
Make sure that you as
the group manager
/owner know how to
delete comments and
posts and also how to
remove members

31. Jo Hart – Social Media April 2015
If your students are new to
Fb ensure they know they
can change privacy options

32. Jo Hart – Social Media April 2015

33. Jo Hart – Social Media April 2015
Already on Facebook? Find and connect
with other educators. Find useful groups.
Not yet on Facebook?
Join to share links,
resources and ideas,
and for informal PD.
Check out this post on
using Facebook for PD
to help you get started.
http://johart1.edublogs.org/2015/04/21/
facebook-as-a-professional-development-
resourceplatform/

34. Jo Hart – Social Media April 2015
Any
Questions?