The document discusses four guide questions for professional communication. The first question asks if the needs of the target receivers should affect the message. The second question asks if the expectations of the target receivers should affect the message. Both questions aim to help focus the communication on the target audience and their needs and expectations. The document also contains a diagram mapping out the various elements involved in the communication process.

1. Professional
Communication
LESSON #07
FOUR GUIDE QUESTIONS
IN PROFESSIONAL
COMMUNICATION
BY JAIME ALFREDO CABRERA
2 OCTOBER 2013
SLH1013 - Professional English
Tuesday, October 29, 2013

2. GUIDE QUESTIONS
WHAT QUESTIONS CAN
GUIDE ME TOWARDS
SUCCESS IN PROFESSIONAL
COMMUNICATION?
SLH1013 - Professional English

3. GUIDE QUESTIONS
 Two questions can help you save
time and effort.
 These questions can help you focus
on your target audience.
SLH1013 - Professional English
Tuesday, October 29, 2013

4. YES OR NO?
ELEMENTS
8
1
17 COMPONENTS
8
36
SENDER
STEPS
DETERMINERS
7
•
•
•
•
•
•
•
ACTIVE PURPOSE:
MOTIVE, INTENTION
PASSIVE CONTAINER:
DATA, INFORMATION
or SOURCE
FEEDBACK
4 QUESTIONS
TO ENTERTAIN
TO PERSUADE
TO PRESERVE
TO PUSH TO ACTION
TO INFORM
TO INFLUENCE
TO EDUCATE
2
2
 SYMBOLS  CODES  FORMATS
NEED  IMPORTANCE  URGENCY
TEXT
TRANSLATE  CREATE
 SUBTEXT
MEANING  RELATE to NEEDS
 CONTEXT
MESSAGE
6
INTENDED
RECEIVED
 NOISE  INTERVENING
VARIABLE  INTERFERENCE
8
CONFIRMATION
MINDSET  ABILITY  FORM  ACCESS
 TARGET
 NON-TARGET
LANGUAGE
LETTERS
VOCABULARY
NUMBERS
CHARACTERS SPELLING
GRAMMAR
GRAPHICS
PUNCTUATION
SPACES
SYNTAX
MEANING
PARTS
STRUCTURES
HIERARCHY
MARGINS
ALIGNMENT
INDENTIONS
CLARITY  ACCEPTABILITY 
STANDARDIZATION
5
3
RECEIVER
MEDIUM
INK, on PAPER
SOUND on TAPE
MOTION on FILM
UNI- or MULTIMEDIA on DATA STORAGE DEVICE
 SPEED of TRANSFER 
PRESERVATION of CONTENT 
TIMELINESS or TIMING 
CONFIRMATION of TRANSFER 
CONFIDENTIALITY  SECURITY
 INTRAPERSONAL
 INTER PERSONAL
 PUBLIC
 MASS COMMUNICATION
4
CHANNEL
 PRINT
 AUDIO
 ELECTRONIC
 MULTICHANNEL
 SPOKEN  PRINTED or
DRAWN  PERFORMED or
ENACTED  LIVE or RECORDED
3
A. Should the needs of the target receivers affect this part of the message?
SLH1013 - Professional English
4
1

5. YES OR NO?
ELEMENTS
8
1
17 COMPONENTS
8
36
SENDER
STEPS
DETERMINERS
7
•
•
•
•
•
•
•
ACTIVE PURPOSE:
MOTIVE, INTENTION
PASSIVE CONTAINER:
DATA, INFORMATION
or SOURCE
FEEDBACK
4 QUESTIONS
TO ENTERTAIN
TO PERSUADE
TO PRESERVE
TO PUSH TO ACTION
TO INFORM
TO INFLUENCE
TO EDUCATE
2
2
 SYMBOLS  CODES  FORMATS
NEED  IMPORTANCE  URGENCY
TEXT
TRANSLATE  CREATE
 SUBTEXT
MEANING  RELATE to NEEDS
 CONTEXT
MESSAGE
6
INTENDED
RECEIVED
 NOISE  INTERVENING
VARIABLE  INTERFERENCE
8
CONFIRMATION
MINDSET  ABILITY  FORM  ACCESS
 TARGET
 NON-TARGET
LANGUAGE
LETTERS
VOCABULARY
NUMBERS
CHARACTERS SPELLING
GRAMMAR
GRAPHICS
PUNCTUATION
SPACES
SYNTAX
MEANING
PARTS
STRUCTURES
HIERARCHY
MARGINS
ALIGNMENT
INDENTIONS
CLARITY  ACCEPTABILITY 
STANDARDIZATION
5
3
RECEIVER
MEDIUM
INK, on PAPER
SOUND on TAPE
MOTION on FILM
UNI- or MULTIMEDIA on DATA STORAGE DEVICE
 SPEED of TRANSFER 
PRESERVATION of CONTENT 
TIMELINESS or TIMING 
CONFIRMATION of TRANSFER 
CONFIDENTIALITY  SECURITY
 INTRAPERSONAL
 INTER PERSONAL
 PUBLIC
 MASS COMMUNICATION
4
CHANNEL
 PRINT
 AUDIO
 ELECTRONIC
 MULTICHANNEL
 SPOKEN  PRINTED or
DRAWN  PERFORMED or
ENACTED  LIVE or RECORDED
3
A. Should the expectations of the target receivers affect this part of the message?
SLH1013 - Professional English
4
1

6. THANK YOU.