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Game Design End-User Evaluation

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David Farrell
David Farrell
EducationTechnologyDesign
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http://www.comu346.com [email_address] Game Design 2 Lecture 9: End-User Evaluation
Why End-User Evaluation? ,[object Object],[object Object],[object Object]
Two Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Asking Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Open Ended Questionnaires ,[object Object],[object Object],[object Object]
Can you see any difficulties in receiving data like this?
Open Ended Questions
How to write open ended questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Open Ended Questions ,[object Object],[object Object],[object Object]
Disadvantages of Open-Ended ,[object Object],[object Object],[object Object],[object Object],[object Object]
Closed Ended Questions ,[object Object],[object Object],[object Object]
How would you redesign the question as a closed ended one so as to avoid the problems identified earlier?
Closed Ended Questions
Choosing Answers ,[object Object],[object Object],[object Object]
Likert Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Closed-Ended ,[object Object],[object Object],[object Object],[object Object]
Observing Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Observation ,[object Object],[object Object],[object Object]
Observations ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Iteration ,[object Object],[object Object]
Fixing Problems With Card Sorting ,[object Object],[object Object]
Card Sorting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorts Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-occurrence matrix
Example superordinate grouping Super-ordinate grouping performed by an Independent Judge “ Your task is to interpret the criteria into super-ordinate constructs. You should try to identify where the criterion given by one respondent could be said to have meant the same as another but simply have chosen different wording.”
Further reading ,[object Object],[object Object],[object Object],[object Object]
 

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