Production Brief - A2 Media Studies
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The production brief outlines a short film project focusing on a troubled teenage girl. The film will be a social realism drama approximately two minutes in length. It will tell the story of a 18-year-old girl who feels unwanted by her family and begins hanging out with a bad crowd, until she nearly gets hit by a car and meets a man who helps repair her family relationships. The filmmakers will create a trailer, poster and magazine cover to promote the film. They have researched comparable social issue films and plan to vary the trailer's pace and match music to editing to engage audiences. Representations of teenagers and family dynamics will conform to stereotypes initially but subvert expectations by the end. The filmmakers will test screen
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Treatment
1) The trailer is being produced to promote a film with a female protagonist, targeting teenagers and young adults aged 15-25, especially females.
2) The trailer will be distributed in cinemas, on television, and social media to reach its target audience.
3) The trailer will use the conventions of the social realism genre, including typical locations, characters, and a narrative about a protagonist dealing with social issues and changes in her life, while also subverting some stereotypes about teenagers and gender.
Codes and Conventions
The document discusses the filmmakers' adherence to and challenges of conventions of British social realism films. It sticks to codes like using a council estate, unknown actors speaking local dialects, and natural lighting. While addressing common themes like relationship abuse, it also adds the less typical theme of suicide of a young character to elicit audience sympathy. It challenges conventions by not including drama or action in the opening and making the initially unlikable character's actions more understandable later.
Audience research
The document discusses audience research for a film noir project rated 15 by the BBFC. It provides the content descriptors for BBFC 15 and 18 ratings, noting a 15 rating would allow a broader audience while still adhering to noir conventions. A questionnaire found chase scenes and interrogations to be most popular, along with abandoned buildings as interesting locations. Detectives but not femme fatales could be included. The target age range was 16-18, though 15 was chosen. Brass and piano music would be used avoiding Garage Band loops. The narrative theme would involve a detective kidnapping a gangster with mystery around what drove the detective.
Production brief
The document provides a production brief for a film trailer about a teenage girl who feels neglected by her family and turns to drugs and alcohol. It outlines the project name, format, length, deadlines, group members, target audience of female teenagers, comparable products, rationale behind the text, representations in the text, how success will be tested, generic codes and conventions, obvious and hidden messages, possible publishing suggestions, and resource constraints.
Completed media question four
This document discusses the target audience for a 15-rated media production. It analyzes that the target audience would primarily be males ages 15-25, based on the violent and drug-related content. Typical interests of this audience would be video games, music, socializing with friends. Both male and female target audiences in this age range are discussed, noting they both enjoy thriller films. The production is compared to the film "The Call" which also involves a distressed female, and it is argued this genre and type of storyline would appeal to the target 15-25 male and female audience.
Audience profile
The film is a 15-rated crime thriller that contains graphic violence and language. It tells the story of a stalker whose victims are women, though the stalker is never seen. While the plot involves rape, these scenes will not be shown. The intended audience is ages 15-30, as the graphic content suits older viewers, and the crime thriller genre generally appeals to older audiences. Females in particular may relate to the female victims. Close attention is needed to follow the nonlinear plot. The film aims to appeal to audiences of all races.
Question 3
British media institutions would be most likely to distribute the film because it has British themes, characters, and funding. It was filmed in Britain and focuses on culturally specific British elements. These include the film's visual style, themes around a university student, and moral messages about British culture. Small British institutions like Film4 may be interested because they show similar thriller/horror genres aimed at younger audiences. The film would not appeal to a mass American audience due to its low budget, lack of famous actors or locations, and niche themes. It is therefore best suited to the British film industry rather than Hollywood.
Graduation day
Sonia, Katie, Beth and Beatrice will equally share the responsibilities of planning and producing an opening title sequence for their graduation film. The sequence will be between 90 seconds and 2 minutes long and is due on February 11th. They will test the success of the film by showcasing it to their target audience of 14-16 year old females and distributing feedback questionnaires. The sequence will use conventions of the romantic comedy genre including stereotypical representations of characters, pink and red colors, and close-ups to portray emotions of love and laughter.
Recommended
Treatment
1) The trailer is being produced to promote a film with a female protagonist, targeting teenagers and young adults aged 15-25, especially females.
2) The trailer will be distributed in cinemas, on television, and social media to reach its target audience.
3) The trailer will use the conventions of the social realism genre, including typical locations, characters, and a narrative about a protagonist dealing with social issues and changes in her life, while also subverting some stereotypes about teenagers and gender.
Codes and Conventions
The document discusses the filmmakers' adherence to and challenges of conventions of British social realism films. It sticks to codes like using a council estate, unknown actors speaking local dialects, and natural lighting. While addressing common themes like relationship abuse, it also adds the less typical theme of suicide of a young character to elicit audience sympathy. It challenges conventions by not including drama or action in the opening and making the initially unlikable character's actions more understandable later.
Audience research
The document discusses audience research for a film noir project rated 15 by the BBFC. It provides the content descriptors for BBFC 15 and 18 ratings, noting a 15 rating would allow a broader audience while still adhering to noir conventions. A questionnaire found chase scenes and interrogations to be most popular, along with abandoned buildings as interesting locations. Detectives but not femme fatales could be included. The target age range was 16-18, though 15 was chosen. Brass and piano music would be used avoiding Garage Band loops. The narrative theme would involve a detective kidnapping a gangster with mystery around what drove the detective.
Production brief
The document provides a production brief for a film trailer about a teenage girl who feels neglected by her family and turns to drugs and alcohol. It outlines the project name, format, length, deadlines, group members, target audience of female teenagers, comparable products, rationale behind the text, representations in the text, how success will be tested, generic codes and conventions, obvious and hidden messages, possible publishing suggestions, and resource constraints.
Completed media question four
This document discusses the target audience for a 15-rated media production. It analyzes that the target audience would primarily be males ages 15-25, based on the violent and drug-related content. Typical interests of this audience would be video games, music, socializing with friends. Both male and female target audiences in this age range are discussed, noting they both enjoy thriller films. The production is compared to the film "The Call" which also involves a distressed female, and it is argued this genre and type of storyline would appeal to the target 15-25 male and female audience.
Audience profile
The film is a 15-rated crime thriller that contains graphic violence and language. It tells the story of a stalker whose victims are women, though the stalker is never seen. While the plot involves rape, these scenes will not be shown. The intended audience is ages 15-30, as the graphic content suits older viewers, and the crime thriller genre generally appeals to older audiences. Females in particular may relate to the female victims. Close attention is needed to follow the nonlinear plot. The film aims to appeal to audiences of all races.
Question 3
British media institutions would be most likely to distribute the film because it has British themes, characters, and funding. It was filmed in Britain and focuses on culturally specific British elements. These include the film's visual style, themes around a university student, and moral messages about British culture. Small British institutions like Film4 may be interested because they show similar thriller/horror genres aimed at younger audiences. The film would not appeal to a mass American audience due to its low budget, lack of famous actors or locations, and niche themes. It is therefore best suited to the British film industry rather than Hollywood.
Graduation day
Sonia, Katie, Beth and Beatrice will equally share the responsibilities of planning and producing an opening title sequence for their graduation film. The sequence will be between 90 seconds and 2 minutes long and is due on February 11th. They will test the success of the film by showcasing it to their target audience of 14-16 year old females and distributing feedback questionnaires. The sequence will use conventions of the romantic comedy genre including stereotypical representations of characters, pink and red colors, and close-ups to portray emotions of love and laughter.
Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers addressed their target audience of ages 16 and up. They used younger actors for the main characters to create a connection between the viewers and characters. They also covered the racial controversy from both sides so that all opinions could feel represented without bias. The film covered the rarely discussed topic of fascist leaders in England, potentially answering questions on people's minds and challenging controversial themes. The film clearly depicted which characters supported or opposed the fascist party through their appearances, with the supporter wearing darker, closed-off clothing symbolizing arrogance while the opponent wore brighter, looser clothing symbolizing an open mind.
Kidulthood analysis
The document analyzes the film Kidulthood and how it employs techniques of British social realism. It discusses the use of location shooting to make the film feel realistic. Non-professional actors were cast who were around the same ages as the characters to add authenticity. Minimal editing is used to seem more realistic, with handheld camerawork breaking the "Hollywood feel." There are many establishing shots and wide shots to show real-life locations and establish scenes, along with some close-ups to draw the audience closer to characters' raw emotions. Overall, the film aims to feel authentic through its use of techniques that emphasize realism over polished production values.
Media Question 1 - Conventions of real media products
This document discusses the genres, codes, conventions, and target audience of the film "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover or focus on sex/drugs. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist dealing with career choices.
Media question 1
This document discusses the genres, codes, and conventions used in the media product "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover and focusing less on sex, drugs, and rebellion typical of the genres. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist navigating career decisions.
Film Pitch
The film pitch is for a low-budget social realist/crime/drama targeted at teenagers. Titled "Work Hard, Play Harder", it will depict teenagers throwing a house party that descends into chaos when party crashers unexpectedly arrive and fights break out. By using an unknown cast in a realistic setting and exaggerating real experiences for entertainment, the film aims to attract a wide audience through its unique blend of genres while promoting on social media like the film Spring Breakers.
British cinema
This document outlines a proposed British film called "Escapin' in the hood" about two friends trying to escape life in the hood. The film would be a drama targeted at 15-25 year olds to relate to the characters and themes. It contains scenes of violence and sexual content so is not suitable for those under 15. The film would be advertised through posters, TV ads, social media, and trailers on buses and billboards. It aims to release on Wednesdays during summer when students have time to see movies. Advertising would focus on colleges, universities, cinemas, and libraries to reach the target audience.
Evaluation question 4
The target audience for the film is teenagers aged 15-20. This age range was chosen because some of the horror film content, like implied violence, may not be appropriate for younger viewers. The film features teenage characters so the audience can relate to them as stereotypes they would recognize from school. Some characters seem tough but are actually anxious, like many people the audience's age. The school setting also makes the film appealing to teenage viewers who can identify with being in that environment.
complete q4
This document discusses classifying the target audience for a media production. It determines the production would receive a 15+ rating due to depictions of drug use, and that its audience would primarily be male teenagers and young adults aged 15-25. This is because the thriller genre and depictions of pubs and rock music would appeal more to stereotypical male interests of this age group, including playing video games, listening to music, and socializing with friends. The 15+ rating is appropriate since the target demographic enjoys explicit content allowed in films of this classification.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4[1]
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. A demographic profile of the target viewer shows a messy teenage boy's bedroom, reinforcing that the thriller/horror genre and explicit R-rated content would appeal most to this age group.
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
The document discusses identifying the target audience for a media product. It explains that teen films typically focus on themes relevant to teenagers like first love, conflict with parents, and coming of age. While some include more mature topics like pregnancy, drugs, violence and sex, expanding their audience to young adults as well. The targeted gender of the audience depends on the themes presented - films with romance and relationships usually target females, while those with violence, sex and drugs target males. Comedies and sci-fi films can appeal to both genders equally. The specific film discussed targets black girls ages 16 and older, as it addresses issues like poverty, single parenthood, loneliness through its plot, characters, music and urban location details.
Question 1 evaluation
The document discusses how the film uses and challenges conventions of the anti-romantic comedy genre. It uses conventions like one partner being emotional while the other is emotionless, following the trope of the boy longing for the girl. However, it challenges conventions by revealing the characters gradually rather than all at once and depicting the man's clothing as more modern than typical. The slow reveal of information and Josh's updated style separates the film from other anti-romantic comedies.
Presentation1
The document discusses distributing a new media product with Sony Pictures' Screen Gems and Sony subsidiaries. It analyzes the success of the film "Friends with Benefits", which was distributed internationally by these companies and was a box office blockbuster. The author wants their own film to also be distributed widely internationally for a mass audience, and to be directed by Will Gluck who directed "Friends with Benefits", as their film shares similar themes of romance.
Paradox presentation
A young man uses his ability to time travel to work as an assassin, sending his younger self to kill targets. However, he falls in love with a woman named Emily who already knows him from the past. His world is turned upside down as Emily may not be who she seems. The film aims to target young male audiences similar to the crime/time travel film Looper, with a unique twist involving Emily faking her feelings to get revenge after Scott previously tried to kill her.
Forgivness
This document provides information about a film titled "Forgiveness" including the genre, synopsis, target audience, and promotional materials. The film is set in London and focuses on how a wealthy businessman's fortunes change. It aims to appeal to men ages 14-24 in the UK. The main characters are British and represent the high and low economic classes in London. The film explores the themes of wealth, poverty, trust, and how people can help each other in difficult times. It was promoted through posters highlighting the title and themes of forgiveness and change.
Magazine conventions
The document discusses the design choices for a magazine cover promoting a horror film about a doll. Key details include:
- The main image shows the creepy doll surrounded by cobwebs to establish it as old and eerie.
- The same font used on the poster and film is used to clearly link all promotional materials.
- The tagline "Top 10 Halloween Specials" associates the film with the horror genre and October release.
- Release date, price, and international availability help audiences know when and where they can see the film.
Evaluation 4
This document discusses aspects of targeting an audience for a gangster film, including:
- Creating a mood board with screenshots from films like Goodfellas and The Godfather to convey the genres of strong violence, special effects, and a love story.
- The intended audience is ages 17-40, as younger viewers may find strong language and violence offensive, and older viewers may find some aspects offensive. It targets a typical heterosexual and working/middle class audience.
- Feedback from test audiences noted modern aspects like a gun and clothing that prevented the opening from seeming set in the 1960s as intended, so clarification was added that it is actually set in the 1990s in the style of 1960s
Final pitch
This short film will follow a teenage boy as he walks from home to a bridge where he plans to commit suicide. Through flashbacks, the film will show why he has reached this point and why he feels guilty over his brother's death. It will be inspired by other short films that deal with mental health issues and suicide. The filmmakers plan to shoot in a home and by a canal bridge, and will need a tripod, sound recorder, and an extra to play roles in flashbacks. They aim to distribute the film on social media.
Attract audience
The document summarizes how the film attracted its target teenage audience of ages 16-24. It did so by featuring a 16-year-old protagonist they could identify with, depicting a conflict with parents they may have experienced, setting it in a familiar council estate location, and using an dramatic opening scene with raised voices and mild violence to draw the audience in and encourage them to watch more.
Production Brief
This production brief outlines plans for a 2-minute opening sequence called "Ready or Not" for a thriller film. It will tell the story of a stalker entering a young girl's home at night while she sleeps. The brief discusses the timeline, roles of the production team members, target teenage audience, and plans to test the sequence through audience feedback questionnaires. It also addresses representations, codes and conventions like dark lighting and the stalker's black costume that will be used to convey eeriness.
Media production brief
The document provides a project brief for an action comedy movie trailer including key details such as:
- The trailer will be between 2-2.5 minutes and promote a film about a retired detective and streetwise kid rescuing a kidnapped colleague while discovering the kid has superpowers.
- The target audience is teenagers and young adults aged 16-25.
- Comparable films that have been researched include Kingsman: The Secret Service and Mission Impossible.
- Testing the success of the trailer will involve a questionnaire for the target audience about codes and conventions.
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Evaluation Question 5: How did you attract/address your audience?
The document discusses how the filmmakers addressed their target audience of ages 16 and up. They used younger actors for the main characters to create a connection between the viewers and characters. They also covered the racial controversy from both sides so that all opinions could feel represented without bias. The film covered the rarely discussed topic of fascist leaders in England, potentially answering questions on people's minds and challenging controversial themes. The film clearly depicted which characters supported or opposed the fascist party through their appearances, with the supporter wearing darker, closed-off clothing symbolizing arrogance while the opponent wore brighter, looser clothing symbolizing an open mind.
Kidulthood analysis
The document analyzes the film Kidulthood and how it employs techniques of British social realism. It discusses the use of location shooting to make the film feel realistic. Non-professional actors were cast who were around the same ages as the characters to add authenticity. Minimal editing is used to seem more realistic, with handheld camerawork breaking the "Hollywood feel." There are many establishing shots and wide shots to show real-life locations and establish scenes, along with some close-ups to draw the audience closer to characters' raw emotions. Overall, the film aims to feel authentic through its use of techniques that emphasize realism over polished production values.
Media Question 1 - Conventions of real media products
This document discusses the genres, codes, conventions, and target audience of the film "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover or focus on sex/drugs. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist dealing with career choices.
Media question 1
This document discusses the genres, codes, and conventions used in the media product "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover and focusing less on sex, drugs, and rebellion typical of the genres. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist navigating career decisions.
Film Pitch
The film pitch is for a low-budget social realist/crime/drama targeted at teenagers. Titled "Work Hard, Play Harder", it will depict teenagers throwing a house party that descends into chaos when party crashers unexpectedly arrive and fights break out. By using an unknown cast in a realistic setting and exaggerating real experiences for entertainment, the film aims to attract a wide audience through its unique blend of genres while promoting on social media like the film Spring Breakers.
British cinema
This document outlines a proposed British film called "Escapin' in the hood" about two friends trying to escape life in the hood. The film would be a drama targeted at 15-25 year olds to relate to the characters and themes. It contains scenes of violence and sexual content so is not suitable for those under 15. The film would be advertised through posters, TV ads, social media, and trailers on buses and billboards. It aims to release on Wednesdays during summer when students have time to see movies. Advertising would focus on colleges, universities, cinemas, and libraries to reach the target audience.
Evaluation question 4
The target audience for the film is teenagers aged 15-20. This age range was chosen because some of the horror film content, like implied violence, may not be appropriate for younger viewers. The film features teenage characters so the audience can relate to them as stereotypes they would recognize from school. Some characters seem tough but are actually anxious, like many people the audience's age. The school setting also makes the film appealing to teenage viewers who can identify with being in that environment.
complete q4
This document discusses classifying the target audience for a media production. It determines the production would receive a 15+ rating due to depictions of drug use, and that its audience would primarily be male teenagers and young adults aged 15-25. This is because the thriller genre and depictions of pubs and rock music would appeal more to stereotypical male interests of this age group, including playing video games, listening to music, and socializing with friends. The 15+ rating is appropriate since the target demographic enjoys explicit content allowed in films of this classification.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4[1]
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. This demographic enjoys thrillers and horror genres and explicit content allowed in 15 rated films.
Media question 4
This document discusses classifying the target audience for a media production. It determines that a 15+ rating would be appropriate due to violent content and drug use shown. The intended audience is identified as primarily male, between 15-25 years old, interested in typical male hobbies like video games, music, socializing with friends. A demographic profile of the target viewer shows a messy teenage boy's bedroom, reinforcing that the thriller/horror genre and explicit R-rated content would appeal most to this age group.
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
The document discusses identifying the target audience for a media product. It explains that teen films typically focus on themes relevant to teenagers like first love, conflict with parents, and coming of age. While some include more mature topics like pregnancy, drugs, violence and sex, expanding their audience to young adults as well. The targeted gender of the audience depends on the themes presented - films with romance and relationships usually target females, while those with violence, sex and drugs target males. Comedies and sci-fi films can appeal to both genders equally. The specific film discussed targets black girls ages 16 and older, as it addresses issues like poverty, single parenthood, loneliness through its plot, characters, music and urban location details.
Question 1 evaluation
The document discusses how the film uses and challenges conventions of the anti-romantic comedy genre. It uses conventions like one partner being emotional while the other is emotionless, following the trope of the boy longing for the girl. However, it challenges conventions by revealing the characters gradually rather than all at once and depicting the man's clothing as more modern than typical. The slow reveal of information and Josh's updated style separates the film from other anti-romantic comedies.
Presentation1
The document discusses distributing a new media product with Sony Pictures' Screen Gems and Sony subsidiaries. It analyzes the success of the film "Friends with Benefits", which was distributed internationally by these companies and was a box office blockbuster. The author wants their own film to also be distributed widely internationally for a mass audience, and to be directed by Will Gluck who directed "Friends with Benefits", as their film shares similar themes of romance.
Paradox presentation
A young man uses his ability to time travel to work as an assassin, sending his younger self to kill targets. However, he falls in love with a woman named Emily who already knows him from the past. His world is turned upside down as Emily may not be who she seems. The film aims to target young male audiences similar to the crime/time travel film Looper, with a unique twist involving Emily faking her feelings to get revenge after Scott previously tried to kill her.
Forgivness
This document provides information about a film titled "Forgiveness" including the genre, synopsis, target audience, and promotional materials. The film is set in London and focuses on how a wealthy businessman's fortunes change. It aims to appeal to men ages 14-24 in the UK. The main characters are British and represent the high and low economic classes in London. The film explores the themes of wealth, poverty, trust, and how people can help each other in difficult times. It was promoted through posters highlighting the title and themes of forgiveness and change.
Magazine conventions
The document discusses the design choices for a magazine cover promoting a horror film about a doll. Key details include:
- The main image shows the creepy doll surrounded by cobwebs to establish it as old and eerie.
- The same font used on the poster and film is used to clearly link all promotional materials.
- The tagline "Top 10 Halloween Specials" associates the film with the horror genre and October release.
- Release date, price, and international availability help audiences know when and where they can see the film.
Evaluation 4
This document discusses aspects of targeting an audience for a gangster film, including:
- Creating a mood board with screenshots from films like Goodfellas and The Godfather to convey the genres of strong violence, special effects, and a love story.
- The intended audience is ages 17-40, as younger viewers may find strong language and violence offensive, and older viewers may find some aspects offensive. It targets a typical heterosexual and working/middle class audience.
- Feedback from test audiences noted modern aspects like a gun and clothing that prevented the opening from seeming set in the 1960s as intended, so clarification was added that it is actually set in the 1990s in the style of 1960s
Final pitch
This short film will follow a teenage boy as he walks from home to a bridge where he plans to commit suicide. Through flashbacks, the film will show why he has reached this point and why he feels guilty over his brother's death. It will be inspired by other short films that deal with mental health issues and suicide. The filmmakers plan to shoot in a home and by a canal bridge, and will need a tripod, sound recorder, and an extra to play roles in flashbacks. They aim to distribute the film on social media.
Attract audience
The document summarizes how the film attracted its target teenage audience of ages 16-24. It did so by featuring a 16-year-old protagonist they could identify with, depicting a conflict with parents they may have experienced, setting it in a familiar council estate location, and using an dramatic opening scene with raised voices and mild violence to draw the audience in and encourage them to watch more.
What's hot (20)
Evaluation Question 5: How did you attract/address your audience?
Evaluation Question 5: How did you attract/address your audience?
Media Question 1 - Conventions of real media products
Media Question 1 - Conventions of real media products
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
EVALUATION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
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Production Brief
This production brief outlines plans for a 2-minute opening sequence called "Ready or Not" for a thriller film. It will tell the story of a stalker entering a young girl's home at night while she sleeps. The brief discusses the timeline, roles of the production team members, target teenage audience, and plans to test the sequence through audience feedback questionnaires. It also addresses representations, codes and conventions like dark lighting and the stalker's black costume that will be used to convey eeriness.
Media production brief
The document provides a project brief for an action comedy movie trailer including key details such as:
- The trailer will be between 2-2.5 minutes and promote a film about a retired detective and streetwise kid rescuing a kidnapped colleague while discovering the kid has superpowers.
- The target audience is teenagers and young adults aged 16-25.
- Comparable films that have been researched include Kingsman: The Secret Service and Mission Impossible.
- Testing the success of the trailer will involve a questionnaire for the target audience about codes and conventions.
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Treatment
The document discusses the production of a film trailer for a social realism film targeted at teenagers and young adults aged 15-25. It will include magazine covers, posters, and hashtags to promote the film on social media. The trailer will follow conventions like introducing problems and events over the course of the film. It will be distributed on buses, TV, and art house cinemas. The main character explores social issues like friendship, drinking, and family arguments. While some representations conform to stereotypes, the male character subverts expectations. The trailer aims to clearly portray the social realism genre through locations, tones, and depicting the main character's journey overcoming adversity.
Evaluation questions copy
1. The document discusses the production of a short film, poster, and review page for a media studies project. It details the research, planning, construction, and evaluation stages of the process.
2. Various media technologies were used at each stage, including online research, blogs, cameras, editing software, and social media for sharing the final products.
3. Feedback was gathered from questionnaires, interviews, and online sharing to evaluate the works and identify areas for improvement. The combination of texts and use of conventions were also considered.
Trailer Evaluation
The group chose to make a romantic comedy film as that genre fit their age range and interests. They aimed the film at a younger audience and used conventions of the genre like a breakup and struggle to get over it. However, they put a twist on conventions by having the male character be the one struggling after a breakup rather than the female. They used research on mise-en-scene, costumes, settings and music to match realistic romantic comedies. Audience feedback helped them name the film and shape it to interests. They used Premier Pro and Photoshop software in production and promotion.
detailed research into Target audience
The document analyzes the potential target audience for the film "Letter for Tom". It finds that the film is primarily aimed at a female audience, as romance films typically attract more women. Additionally, the film's female authors and lead role played by a woman would make it appealing from a female perspective. The target age group is identified as young adults who can relate most to the main characters who are in their early 20s. Finally, the film is aimed at a regional audience from Barnsley where it was filmed, allowing it to appeal to locals and represent the Yorkshire area truthfully.
Evaluation green
The document discusses a student media project that was created to challenge conventions of other media products about school adventures. It aimed to create more realistic modern characters that represent different social groups in schools. The group learned about technologies like cameras, editing software, and the challenges of creating special effects on a budget. They feel they have gained skills in filming, editing, and constructing a cohesive media product from initial planning.
Media q2
The document discusses the goals and inspirations behind a student film project. The film aimed to tell a modern fairy tale with a moral message, drawing inspiration from Cinderella but with an unexpected tragic ending. It was intended for teenage audiences to provide knowledge about common teenage experiences and satisfy curiosity. The filmmakers aimed to appeal to outsider teenagers and send a message about being true to oneself. Ancillary materials like the poster and radio trailer were designed to intrigue audiences without revealing too much of the plot. Comparisons were made to other fairy tales and Richard Dyer's Utopian theory of entertainment was considered in targeting the film to teenagers.
Evaluation thriller films
The document summarizes a student media project that is a thriller film. Some key points:
- The film challenges conventions by having a female killer instead of male, and taking place in a house instead of outdoors.
- It also challenges conventions by showing the story backwards and having the woman be more powerful than the man.
- The film uses conventions like a police interview, blackmail plotline involving money, and scary music/sound effects.
- It represents men as successful and women as unsuccessful/violent, challenging typical gender representations.
- The film would be distributed by companies like 20th Century Fox that distribute similar thrillers, targeting an older teenage to adult audience.
Q1
This document contains a student's responses to questions about their media studies coursework creating an opening sequence for a superhero film. In their responses, the student discusses:
1) Using a female superhero to challenge genre conventions of typically male heroes.
2) Representing characters of different ages and genders to show various strengths and weaknesses.
3) Choosing Universal as the distributor due to its experience with similar superhero films.
4) Targeting an audience of 16-30 year olds who would relate to the emotional storyline.
5) Using props and costumes that audiences could connect with from their own lives.
Evaluation Of Media Production
The document discusses the student's media production project for a thriller film. It analyzes how the production used and challenged conventions of real thriller films through techniques like eerie music, grayscale footage, slow motion, flashbacks showing past and present. It also discusses how the production represented various social groups through the main character and his behaviors in different settings. Finally, it reflects on what was learned about film technologies and production through creating this project.
Media Evaluation
The document discusses the process of creating a thriller opening for a class project. It describes how the group researched different thriller genres and films to understand conventions and aesthetics. They examined physiological, supernatural, and neo-noir thrillers. Based on this research, the group decided on the name "Remember Me" for their thriller. They used techniques like non-linear storytelling with flashbacks. Camera angles, lighting, and editing styles were adapted from the researched films to set mood. Through the process, the student learned about filming, editing, and technologies used in media production.
Media Evaluation
The document summarizes the research and development process for a student thriller film project titled "Remember Me." The students examined physiological, supernatural, and neo-noir thrillers to understand conventions of the genre. They focused on camera techniques, music, and portraying a troubled teenage girl protagonist and her dysfunctional family relationships. The goal was to create an artistic thriller that could appeal to teenagers and be distributed through independent film festivals and art house cinemas. Social media would be important for marketing to younger audiences.
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A2 Media Evaluation Question 1
The document discusses the conventions of social realism films that the media product adheres to and challenges. It outlines that social realism films typically explore urban issues, use working class characters in impoverished settings, and feature rebels who don't conform to rules. The media product manages to adhere to these conventions to clearly be recognized as a social realism genre film. However, it also challenges conventions by including a strong moral message about family being important, which contrasts with how family is sometimes portrayed in other social realism films.
Evaluation of main task 1
Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
2. research
The document discusses research conducted on potential audiences for two comedy films - Hot Fuzz and Central Intelligence.
For Hot Fuzz, the primary audience is men aged 25-39 from Wales and West London. The social class is upper, middle, and lower, and the political views tend to be conservative.
For Central Intelligence, the primary audience is older, aged 40-54, from northern England. The social class and political views are similar to Hot Fuzz. Location is not a major factor for either film's plot.
The research finds gender and age differences between the two films' audiences but social class and politics are not major defining factors as the films do not focus on those elements.
Media Evaluation Powerpoint
The document provides an analysis and evaluation of a media trailer produced by Olivia Ward, Lucy Hatton, and Jess Berry. It discusses how the trailer uses conventions of the romantic comedy genre through its storyline of a girl pursuing a boy. The trailer represents middle-class white teenagers and heterosexual relationships. It would appeal to teenage girls aged 13-17. Feedback was received and changes were made to make certain elements like actor names more eye-catching and end the trailer in a more positive manner.
Evaluation green
The document discusses a student media project that uses time travel and comedy to represent different social groups in modern schools. It aimed to update classic films like Bill and Ted's Excellent Adventure by setting the story in a modern school. The main characters each represent a different stereotype - the leader, athlete, nerd, and shy student. Through humor and exaggerated stereotypes, the film hopes to attract teenage and young adult audiences who can relate to the social issues explored. Through creating the project, the students learned important skills in filming, editing, sound design, and character development to tell a cohesive story within time constraints.
Evaluation
The document discusses a student media project that uses time travel and comedy to represent different social groups in modern schools. It aimed to update classic films like Bill and Ted's Excellent Adventure by setting the story in a modern school. The main characters each represent a different stereotype - the leader, athlete, nerd, and shy student. Through humor and exaggerated stereotypes, the film hopes to attract teenage and young adult audiences who can relate to the social issues explored. Through creating the project, the students learned important skills in filming, editing, sound design, and character development to tell a cohesive story within time constraints.
AS FOUNDATION PRODUCTION, EVALUATION
The document provides the results of a questionnaire given to an audience after viewing the opening sequence for a thriller film called "Blind Corner". The results showed that the audience found the opening creepy and thrilling, felt tension was built up well, and wanted to know what happened next. They responded positively to the actors, setting, and soundtrack. Most said they would want to watch the full film. The document discusses what was learned from constructing the opening sequence, including skills with camera equipment, editing software, and including appropriate conventions to engage the target thriller audience.
AS FOUNDATION PRODUCTION EVALUATION
The document provides the results of a questionnaire given to an audience after viewing the opening sequence for a thriller film called "Blind Corner". The results showed that the audience found the opening creepy and thrilling, felt tension was built up well, and wanted to know what happened next. They responded positively to the actors, setting, and soundtrack. Most said they would want to watch the full film. The document discusses what was learned from constructing the opening sequence, including skills with camera equipment, editing software, sourcing music, and improving overall planning and confidence.
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Evaluation 2
The document discusses how the trailer, poster, and magazine cover work together as a marketing campaign for a film. It analyzes how key elements like location, costumes, colors, fonts, taglines, and logos are consistently used across all three items to clearly link them and effectively promote the film. While the magazine cover cannot include every single element, it mirrors the most important visuals, text, and colors from the trailer and poster to still feel connected as part of the overall campaign.
Magazine Cover Screenshots - Final Draft of Cover
The document describes various edits and design changes made to a magazine cover. The website address was moved underneath the title to increase visibility. Text around Sophie's head was filled in using a spot healing tool. The anchorage text was made slightly smaller using transform tools. An American price was added below the British price since the magazine covers world cinema. The background was darkened by selecting Sophie's body, creating a new layer, and using brightness tools. The cover line text was spread out so 'music' and 'stop' aligned.
Magazine Cover Draft 1 Process with Screenshots
The document describes the process of creating a magazine cover in Adobe Photoshop CC 2015. Key steps included:
1) Cropping and resizing the background image to fit a magazine cover format.
2) Selecting and separating the actor's head from the rest of the image using selection and layer tools.
3) Adding elements like the magazine logo, barcode, price, and text describing cover stories using shape and text tools.
4) Refining the layout and design through adjustments to font sizes, colors, and positions of elements to improve readability and emphasis.
Magazine Logo Ideas
Creating a memorable logo is key for any new magazine. Designers should consider incorporating the magazine's name, focus, or tone into simple, eye-catching visuals that will stand out on shelves and online. An effective logo combines recognizability and versatility to build awareness of the brand across different formats and over time.
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The document describes the process of creating a movie poster in Photoshop. It involves selecting and adjusting elements like characters, cropping and positioning images, adding text, and blending layers. Multiple adjustment tools are used to darken and lighten sections, remove distractions, and ensure the focal person stands out against the background. The final poster includes credits, reviews, release details and logos positioned according to conventions.
Evaluation: Question 1
The document discusses how the media product, a film trailer, uses conventions of the social realism genre. It analyzes elements like props, logos, locations, characters, titles, and credits from the trailer and compares them to examples from real social realism films. Overall, it shows how the trailer conforms to genre conventions through similar use of these elements, while also subverting some expectations through its rural setting rather than an urban one typically seen in social realism.
Film Magazine Covers Analysis
The document analyzes magazine covers and how they are designed to attract readers. It discusses several elements of magazine covers including the use of images, titles, fonts, colors and additional information. Placement of elements is also important as covers aim to draw attention to key details like the main article title and image. Summaries of additional articles encourage readers to learn more about other stories inside the issue. Together, these visual and textual elements are crafted to entice audiences to purchase the magazine.
Social Realism Film Posters Analysis
The document analyzes several movie posters for social realism films. It discusses various design elements used in the posters and how they aim to attract audiences. Common elements included are: plain backgrounds to make text/images stand out; main actors/characters in large font to create recognition; taglines to hint at narratives; reviews/awards to establish credibility; and images that provide clues to the film's storylines or targeted demographics. Overall, the posters analyzed use graphic and textual elements strategically to intrigue audiences and encourage viewership.
Storyboard - 2nd Draft
The document is a second draft of a storyboard. Storyboards are used in filmmaking and animation to plan scenes and visualize the flow of action. This particular storyboard draft has been revised from a previous version to refine and improve upon the planned sequence of events in the story.
Filming Schedule
The document outlines the filming schedule and details for a short film, including dates, times, locations, shots, actors, costumes, props, and equipment. On May 11th, scenes will be filmed of Mia on her phone in her bedroom, an establishing shot of traffic outside her house, and a long shot of Mia walking past a gang calling her over to talk and take drugs by a train bridge. Further scenes on June 11th will show Mia meeting friends and having an argument at a bench by a canal, and interior medium shots at a house of Mia's mother drinking with her step-father holding a baby.
Risk Assessment
The document outlines several risks associated with filming a trailer and proposes risk controls. It identifies risks such as: knocking over equipment in a small bedroom; props like glass bottles smashing and causing cuts; working near roads with traffic; equipment being mistreated or broken; and injuries from walking through bushes. Control measures proposed include: clearing space for equipment; being careful with props; having people direct traffic; treating equipment carefully; and being aware of surroundings when walking locations.
Props
The document discusses several props that will be used in a trailer to convey meaning, set scenes, and represent characters. Fake drugs made of baking powder in clear bags, empty beer bottles, and cardboard will establish an abandoned area and suggest reckless behavior. A range of empty bottles will further indicate illegal acts and the stereotype of teenage drinking. A cell phone will be used to represent teenage obsession with technology and play a role in the narrative.
Location Shots
The document discusses four potential film locations:
1) A bench near houses, for scenes of Mia walking to meet friends.
2) Another bench near a road and houses, for scenes of Mia encountering a gang.
3) Under a train bridge in an abandoned area, for scenes of the gang drinking and using drugs.
4) A field with an opening to a road, for scenes of the gang walking and Mia stopping to decline a phone call. The locations provide rural yet populated settings that fit the needs of the scenes.
Film trailer script
This film trailer script provides an overview of key scenes and narrative elements. It consists of 30 frames that show Mia at home, with friends, and joining a gang, before she gets left behind by the gang and steps into the road, where a car screeches to a halt. Interspersed are captions that provide context about awards, reviews, and narrative themes. The script establishes Mia's circumstances and hints at the drama that unfolds when she loses her way but seeks new hope with the gang.
Southpaw Trailer Close Analysis
This trailer is for the sports drama film 'Southpaw'. It focuses on the rise and fall of boxer Billy Hope as he deals with tragedies in his personal life. After his wife's death, he loses his daughter and his boxing career is suspended. The film explores how these events impact and motivate him. Notable stars like Jake Gyllenhaal, Forest Whitaker, and Rachel McAdams are highlighted to attract audiences. The hybrid genres of sports and drama along with themes of overcoming adversity position the target audience as predominantly male fans of boxing and sports films.
Mulitmodal Texts
The document summarizes the key multimodal features used in the trailers for the films "Selma" and "Joy" and analyzes their impact on the audience. For "Selma", the written text establishes the historical context, the dialogue emphasizes Martin Luther King's message, and the images and sounds convey a sense of violence and tension. For "Joy", the written text introduces the film, the dialogue reflects the main character's journey, and the images, sounds and music of the era help audiences connect with the narrative.
How did you attract/address your audience?
The document discusses various techniques used in the opening of a crime/action thriller film to engage the audience. It describes using a toy gun and headset to signify the genre. Fast-paced music was chosen to match other action films and keep the opening energetic. Text was included to clearly establish the time and setting. Split screen editing allowed multiple events to be shown simultaneously and maintain pace. The unique selling point of having female leads in action roles challenges stereotypes and makes the film more interesting to wider audiences.
How did you attract/address your audience?
The document discusses various techniques used in the opening of a crime/action thriller film to engage the audience. It describes using a toy gun and headset to signify the genre. Fast-paced music was chosen to match other action films and keep the opening energetic. Text was included to clearly establish the time and setting. Split screen editing allowed multiple events to be shown simultaneously and maintain pace. The unique selling point of having female leads in action roles challenges stereotypes and makes the film more interesting to wider audiences.
Evaluation 1
The document analyzes and evaluates the film opening created by the student. It discusses several elements of the opening including the use of credits, introduction of characters, props, story/narrative set up, editing, camerawork, and title of the film. It provides examples from real films to demonstrate how the student's opening develops or challenges conventions of the crime/thriller genre. Overall, the document offers a thorough review and analysis of the techniques used in the student's opening title sequence.
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Production Brief - A2 Media Studies
- 1. Production Brief Project Name We have currently not thought of a suitable name for our film. Medium/Format Social realism trailer with accompanying poster and magazine cover Length Approximately two minutes Deadline Research and planning = 20th October 2016 Filming and editing and ancillary tasks = 16th October 2016 Evaluation tasks = 10th February 2017 Group Members Rebecca Withers: Editing and director Emily Cooke: Camera work and director Brief Overview An 18 year old girl feels unwanted by her family. She starts to adapt bad habits when she begins to hang out with the wrong crowd. She stays out late one night and gets left behind. The girl nearly gets hit by a car. She meets a guy who helps to rebuild her relationship with her family. Target Audience Female teenagers – the film will most likely have a 15 age certificate so the audience will be those 15 and up but the trailer should appeal to a general audience. What comparable products have you researched? • Fish tank – British social realism film • Boyhood – American fictional documentary/social realism filmed over 12 years • Shifty – British social realism film • Selma – American drama about racism (social issue) What is the rationale behind the text? In our film trailer we will use a range of shots and will vary the pace in order to keep the audience’s interest. We will also use music which mirrors the content of the film and fit the editing to the music. What representations will be in your text? The main representation will be of teenagers. They are usually seen as ‘trouble’ and we will be conforming to the stereotype for the first part but the main girl will then go against the stereotype as she tries to rebuild her relationship with her family. Another representation is that teenagers don’t tend to get on as well with their parents in these years. Therefore, this also conforms to the stereotype at the beginning but not the end. How will you test whether the product is successful? After creating the trailer, we will use test-screening to gather feedback with our target audience through using a questionnaire. In order to make sure that the trailer will hopefully be as successful as possible we could also do initial questionnaires to gather audience feedback on what they like and dislike. What generic codes and conventions will be in your text? The codes and conventions that we will follow will be the generic length of full theatrical trailer which is roughly two minutes so that it doesn’t become boring from being too long. Settings in social realism films tend to be in towns which we mostly likely be a main location for us. However, we might look at more rural areas too. The social realism genre tends to look at social issues, emotions and overcoming problems, all conventions that we are following in our own narrative. What are the overt messages? The overt messages are that being a teenage can be difficult and there are several struggles that come with this part of growing up. What are the hidden messages? The hidden messages are that there it is easy to go through life holding a grudge against someone and not sort out the problem. What are any possible resource constraints? We have a limited budget for the trailer, so will not be able to buy lots of props and costumes to use. We will also have limited availability of actors in the time frame that we have. Possible scheduling/publishing suggestions The trailer will be shown in cinemas. It may be shown with films of the same or similar genre but as it is not he most popular genre as many people aren’t as aware of it as they are other genres, it could also be shown before other genre films to create a larger audience. The trailer would also be shown in advert breaks on television and would also be on YouTube to access a large audience. The poster will be shown in cinemas and on buses.