The target audience for the film is teenagers aged 15-20. This age range was chosen because some of the horror film content, like implied violence, may not be appropriate for younger viewers. The film features teenage characters so the audience can relate to them as stereotypes they would recognize from school. Some characters seem tough but are actually anxious, like many people the audience's age. The school setting also makes the film appealing to teenage viewers who can identify with being in that environment.

1. Evaluation Question 4
Who would be your
audience for your media
product?

2. The target audience of our film is both
boys and girls aged 15 – 20. we have
decided that 15 is a suitable minimum
age as many horror films include some
sort of violence/blood which may not
be appropriate for children under the
age of 15. As we set the age rating as
15 we had to ensure that the content
was appropriate so we did not show the
character actually being killed,
instead showed the rope around her
neck and her feet hanging from the
tree.

3. We have teenage characters in our
film which helps the audience
relate to them in some way. We
have a jock and 2 popular girls,
the audience may not directly
relate with these but will have
knowledge of the stereotype and
therefore may know what is in
store for each character during
the film.

4. Some of the audience
may relate with the
jock as she puts on a
front of being
tough and nothing
bothers her when in
fact she gets
paranoid and anxious
just like everyone
else.

5. Our characters are of school age
as the establishing shot in the
opening of the film shows them
leaving school. This will appeal
to the teenage audience as they
are of the same age. If our
characters were older it may not
appeal as much to the 15 – 20 year
old audience but instead to an
older audience.

6. Whilst planning the opening to our
film our group found it easier to
think of the film as a whole and
which characters may be in the
following scenes. We decided to
have the jock’s death first which
leaves characters like the ‘nerd’,
the ‘loner’ and the final girl open
in the rest of the film.

7. We decided to film at a
school as it would
attract the teenage
audience as they will
be at school too.
The establishing
shot immediately
identifies the setting
to the audience and
they can relate to
the characters.

8. From our
questionnaire it
shows that most
people didn’t mind
the gender of the
lead however the
most popular out of
male and female was
female. This is why
we decided to go
with 3 female
characters in the
opening scene.