This document outlines a proposed British film called "Escapin' in the hood" about two friends trying to escape life in the hood. The film would be a drama targeted at 15-25 year olds to relate to the characters and themes. It contains scenes of violence and sexual content so is not suitable for those under 15. The film would be advertised through posters, TV ads, social media, and trailers on buses and billboards. It aims to release on Wednesdays during summer when students have time to see movies. Advertising would focus on colleges, universities, cinemas, and libraries to reach the target audience.

1. BRITISH CINEMA

2. Film Idea
Working title: Escapin’in the hood
Plot for the film: Two friends trying to escape the fate of living in the hood but the only
Way for them to do that is to part take in activities that would keep other people
Attached to the hood.
Genre: Drama

3. Audience
The audience for this project is based between the ages of 15-25 and this is because
they are young and will be able to understand the outline of the film as the
characters are in the same age group as the audience and this might help them
relate more.
This film would not be suitable for anyone under the age of 15 as there are scenes
of violence and sexual content.
The reason why my aimed target audience stops at 25 is because no one above this
Age group wants to see films about young people and their problems they get
Themselves into.

4. Advertisement
I would advertise this film through
Posters
Television ads
Social media sites (facebook, instagram, twitter etc.)
Trailer
Bus stop billboards

5. Release
Due to research it shows that people are most likely to go to the cinema on a
Wednesday as they can get 2 for 1 tickets.
The release of this film would be during the summer as people are off from studying
And have free time to relax and watch movies.

6. Where would I advertise
As I am trying to reach a particular audience I plan to advertise it in places like
Colleges
Universities
The BFI
Cinema
Libraries