The document outlines various product strategies and considerations for international markets. It discusses what a product is, new product development, and the product adoption process. It then describes the theory of the international product life cycle and the stages products go through. The document also compares strategies around standardizing products versus adapting them locally and lists arguments for both. It discusses modifying products for various international markets and strategies for marketing products internationally.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Identifying Market Segments and Targets
Effective Targeting Requires
Four levels of Micromarketing
What is a Market Segment?
Flexible Marketing Offerings
Preference Segments
Segmenting Consumer Markets
Behavioral Segmentation
The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage
Loyalty Status
Segmenting for Business Markets
Steps in Segmentation Process
Effective Segmentation Criteria
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Identifying Market Segments and Targets
Effective Targeting Requires
Four levels of Micromarketing
What is a Market Segment?
Flexible Marketing Offerings
Preference Segments
Segmenting Consumer Markets
Behavioral Segmentation
The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage
Loyalty Status
Segmenting for Business Markets
Steps in Segmentation Process
Effective Segmentation Criteria
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.
INTERNATIONAL ENTRY MODES
Criteria for Country selection :
Choosing Product to trade in International markets
Global Product Strategies
Strategy for new product launch
STANDARDIZATION VS ADAPTATION
FOREIGN MARKET ENTRY MODES
International marketing mix: global products and servicesluispachon
International marketing mix: global products and services takes into account what are the characteristics that companies must consider in order to satisfy the local customer's needs.
A robo-for-Advisor complete tool, fully compliant to IDD regulation adoptionguido cappa
Insurance Distribution Directive will affect many of the dimensions defined by Manufacturers and Distributors operational processes
It will be necessary automate most of the processes,
reduce the risks of non-compliance, administer the PoG (manufacturer) and distribution policy (Distributor) process,
manage the sales process in the advisory mode
The presentation describes a complete tool for the automated management of IDD processes
Product policy and adaptation in international marketsChDaliaCulbertson719
Product policy and adaptation in international markets
Chapter 9
1
Learning objectives
Explain the different approaches to creating product offerings.
Discuss various market-related differences in international markets.
Describe the characteristics of a product.
Engage with the company considerations in offering a product in the international marketplace.
Evaluate strategies to combat against counterfeiting.
2
Product variables
Tangible and intangible
The core product: the main benefit?
Augmented features:
Differentiation
Positioning
Augmented product i.e. installation, delivery and warranty
Core (or generic) product –solves the problem
core benefit consumers are seeking (car – transport, food to feel full / satiated)
Actual product – the buyer’s most basic expectations
differences between sellers start to appear at this level
i- quality level, features, styling, brand name, packaging
Augmented product – a bundle of benefits that the buyer may not expect – adds value
differentiates the market offering from its competitors
may not always be wanted by price-sensitive consumers. Augmented product; for example, installation, delivery and warranty
3
4
Standardisation versus adaptation
Four basic alternative approaches to product modifications:
no change
modify for different countries or regions
design new products for foreign markets
incorporate all the differences into one product and introduce it globally
5
Factors affecting adaptation
The market(s) that have been targeted
The products and its characteristics
Company characteristics (resources and policy)
The majority of the products have to be modified for the international marketplace
Mandatory versus discretionary adaption
6
Factors affecting
product-adaptation decisions
7
Other factors affecting adaptation
Assessment as a function of time and market involvement
Export learning leads to greater standardisation
8
Ikea – standardises most of its products
International marketing, Czinkota et al. Asia Pacific Edition
IKEA is an example of a firm that standardizes most of its products but leaving some decisions to local managers. Almost 90% of the product line is identical across many different countries. However, IKEA modifies some furniture offerings to suit tastes in individual countries. An overall, standardized marketing plan is centrally developed at the firm’s headquarters in Sweden,
but is implemented with local adjustments. Management decentralizes some decision-making to local store managers (i.e., product displays, advertising in local language).
Source: Cavusgil. International Business. Pearson
9
Whirlpool standardizes most of its products
12-10
10
Factors affecting adaptation
Standardisation results in production and marketing cost savings.
Other approaches include building adaptation around a standardised core.
11
Platform – example
12
time
...
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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