SlideShare a Scribd company logo
Product Management
Harshit Kumar
Representing:
Me, Myself & I
Agenda
• What is Product & product lifecycle?
• What does a Product Mgr.(PM) do?
• Key responsibilities
• Typical PM interviews
• MBA Courses that can help
• IT vs Non-IT PM roles
• Getting read for PM interview
• Recommended resources
What is a Product? 1
• Product: “A term used to describe all goods, services, and knowledge
sold. Products are bundles of attributes (features, functions, benefits,
and uses) and can either be tangible, as in the case of physical goods;
intangible as in the case of those associated with service benefits; or
can be a combination of the two.”
• Products are created by businesses to sell to other businesses
(business-to-business, or B2B) or to consumers (business-to-
consumer, or B2C).
• Product can be IT, non-IT
Hierarchy of Products & services1
• Product line: Collection of related
products
• Solution: Related products &
services
• Portfolio: Collection of product
lines
Who is a Product Manager?
• Product Management is business management at the product,
product line, or product portfolio level
• The product manager is a person appointed to be a product or
product line “mini-CEO” or general manager.
• The product manager leads a cross-functional product team.
• The product team’s responsibility is to optimize the product’s market
position and financial returns, consistent with corporate, business
unit, or division strategies
• Product manager converts “good ideas” into successful products
• Applies to IT and Non-IT both
• P
Key responsibilities
• Inbound vs Outbound responsibilities
• P: Product: What to build
• Work with design & development to explain requirements
• Define UX
• Feature prioritization
• Vision/Roadmap
• P: Price: How much to Price
• Based on STP
• P: Promotion, P: Place
• Launch planning and management (GTM)
• Partner management: training, branding
10 avatars of PMs
Growth path in PM
PM track
• Junior: PM, PM2 (Fresh MBA thru 5-6 years)
• Senior: Sr. PM (>7-8 years), Principal (> 10-12 years)
• PM People manager, Director, VP, Head of Product, CPO
• Other growth options
• PMs have experience managing cross-functional teams by influence
• Heading a BU, GM, CEO
• Examples: Sundar Pichai, Satya Nadella, Shantanu Narayen(Adobe), Marissa Mayer (Yahoo)
• Sales/Marketing roles
• Product consulting
Typical PM interviews
• Product Case study questions
• Test of structured thinking
• Favorite product: Why? What will you improve in that?
• Build a new product to solve a problem
• Add a new feature in existing product
• Uber for senior citizens
• Mobile app for restaurant chain
• Enter a new market for an existing product
• Guesstimate questions
• Estimate the number of autos near IIM
• How much money does Google make form Gmail?
• Analytical skills
• Making sense out of huge data
• Given the Google search terms for a certain period
MBA Courses that can help
• Marketing
• 4P, 5Cs, STP, Laddering
• B2B marketing
• Brand management
• Marketing research
• Surveys, Segmentation etc.
• UX/Design, Design thinking
• Business analytics
• Regression, Factor analysis etc.
• New product development or Product management
• Ideation to GTM
• Finance
• NPV, projections
• Some strategy
• Competition, M&A, GTM/Market-entry
IT product management
• IT Software, hardware & services
• App on Android, ios, Windows
• Database, ERP, CRM, OS
• Standalone or as Cloud SaaS
• Phone, PC, Router
• Train booking, Bus booking services, Cloud PaaS/SaaS/IaaS
• IT for Non-IT companies
• Digital business, marketing
• Big Recruiters
• MNCs
• Amazon, Adobe, PayPal, Google, Microsoft, Cisco, Juniper, Intuit, Expedia, Uber, Walmart labs
• Indian
• Flipkart, Snapdeal, Myntra, Jabong, Cardekho, Yatra, Makemytrip, Ola, Practo, naukri.com
IT PM sample jobs from iimjobs.com
(links might expire)
• PM: Paytm
• PM: Amazon
• PM: Cisco
• PM: AMEX
• PM: Intuit
• PM: Cardekho.com
• PM: Jabong
• PM: Limeroad
• PM: Digital roadmap for Genpact
• PM: Digital business for ABP group
• PM: Banking & Digital payments for Tally
Typical roles at big IT firms*
Inbound
Defining features and requirements
Building roadmaps
Release management
Project management
Sales & support training
Building roadmaps
Go To Market
Competitive study
Positioning and messaging
Naming and branding
Customer communication
Product launches
Press and analyst relations
Outbound
Amazon
TPM
Amazon
Product
Mgr.
Microsoft
PM
Microsoft
PMM
Cisco/FK/
Google/
Intuit Program Mgr.
Cisco/FK/
Google/
Intuit/Yatra/Expedia/
Adobe/Practo
Product Mgr.
Microsoft
EM Solutions
HCL/Accenture
/TCS/TechM
Product Mgr.
*Subject to change
Non-IT product management
• Banking/Finance
• Credit-card PM: Managing rewards program, partner tie-ups, merchant tie-ups etc.
• Fintech: Managing partners, marketing: Paytm, Western Union
• PM: Retail and SME General Insurance products e.g. IndusInd Bank
• Investments: PMS, Mortgage
• Retail
• Responsible for product(s) e.g.
• Supply-chain, Back-end/SCM
• Analytics
• Data Analytics & Insights e.g. AMEX
• Research & deal sourcing e.g. Tracxn
• Analytics Products
• Others
• Building materials PM: Interact with contractors and customers so as to understand
product needs
• Healthcare, Pharma: Manage the brand portfolio
Non-IT PM sample jobs from iimjobs.com
(links might expire)
• PM: General insurance
• PM: Building material industry
• PM: Healthcare
• PM: Home loans & mortgage
• PM: Pharma
• PM: Glass MNC
• PM: Car retail finance
• PM: Equipment manufacturing
• PM: Fintech
• PM: BFSI, MF
Getting ready
IT
• Your resume should showcase experience: product, analytics & domain
• IT services people: If they have worked on product for a client or domain expertise
• Technical: prep on things on your resume: architecture,
Non-IT
• Resume should show domain expertise and some product experience
IT/Non-IT
• Read a lot of stuff
• Techcrunch, Quora, ET, Podcasts: TechNews
• Write a blog atleast once a month
• Sharpen product thinking, Play with products, form opinions
• Apps, websites
• Observe UX
• Products you liked, disliked
• Build on domain
• Keep facts in memory
• Revenues, # downloads
• Discuss, debate, share thoughts with peers
17
Resources
• Books:
• Product management handbook
• Cracking PM interview
• Product management desk reference
• Lean start-up: Eric Ries
• Lean analytics
• UX for Lean Startups
• Inspired: How To Create Products Customers Love
• Videos
• The Art of Product Management with Sachin Rekhi, Wharton
https://www.youtube.com/watch?v=huTSPanUlQM
• 16 Killer videos on Product Mgmt. essentials
• https://userbrain.net/blog/12-killer-product-management-videos
• Design thinking by Tim Brown, IDEO
• https://www.youtube.com/watch?v=U-hzefHdAMk&t=152s
• Others
• KPIs for apps
• Guestimate Q’s
18
More Online resources
• www.productmanagerhq.com
• The Top 12 Product Management Mistakes
• The Product Manager’s Essential Reading List of 2016
• The Famous PM Reading List on Medium
• The Past and Future of Product Management
• http://www.crackingthepminterview.com/
• The Art of Product Management (author Jackie Bavaro’s blog)
• What distinguishes the top 1% of product manager’s from the top 10%?
• Good Product Manager, Bad Product Manager (Ben Horowitz)
• How to Hire a Product Manager (Ken Norton)
• The Art of Decision Making as a Product Manager (Sachin Rekhi)
• 3 Reasons Better Products Don’t Always Win (Sachin Rekhi)
• What I Look For in a Product Manager (David Lifson)
• Be a Great Product Leader (Adam Nash)
• Getting Hired: How to Get a Job in Product Management
• The Product Manager Handbook (Carl Shan, Brittany Cheng)
• The Art of Delivery (Ibrahim Bashir)
• The PM Interview (Raphael Korach)
19

More Related Content

What's hot

7 habits of successful people
7 habits of successful people7 habits of successful people
7 habits of successful people
Michael Xavier K
 
How Products Are Imagined, Built and Launched - by Lindsay Bayuk
How Products Are Imagined, Built and Launched - by Lindsay BayukHow Products Are Imagined, Built and Launched - by Lindsay Bayuk
How Products Are Imagined, Built and Launched - by Lindsay Bayuk
Lindsay Bayuk
 
Agile leadership summit 2017 bangalore-design thinking
Agile leadership summit 2017   bangalore-design thinkingAgile leadership summit 2017   bangalore-design thinking
Agile leadership summit 2017 bangalore-design thinking
Anand Murthy Raj
 
Growth Mindset
Growth Mindset Growth Mindset
Growth Mindset
eckington
 
Ingredients of leadership
Ingredients of leadershipIngredients of leadership
Ingredients of leadership
RiteshMenon3
 
Design thinking reflection
Design thinking  reflectionDesign thinking  reflection
Design thinking reflection
SirishaB
 
Design thinking for Entrepreneurs and small businesses
Design thinking for Entrepreneurs and small businessesDesign thinking for Entrepreneurs and small businesses
Design thinking for Entrepreneurs and small businesses
Bhavesh Bhansali
 
What to Do on Your First 90 Days as a PM by fmr Intercom PM
What to Do on Your First 90 Days as a PM by fmr Intercom PMWhat to Do on Your First 90 Days as a PM by fmr Intercom PM
What to Do on Your First 90 Days as a PM by fmr Intercom PM
Product School
 
Breaking Patterns -an intro to design thinking to solve problems by Mona Patel
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelBreaking Patterns -an intro to design thinking to solve problems by Mona Patel
Breaking Patterns -an intro to design thinking to solve problems by Mona Patel
Mona Patel
 
Initiative
InitiativeInitiative
Initiative
Omar Chelabi
 
5 secrets of being a successful BA
5 secrets of being a successful BA5 secrets of being a successful BA
5 secrets of being a successful BA
Megha Goswami
 
Taking Initiative
Taking InitiativeTaking Initiative
Taking Initiative
Rajarajan Panneerselvam
 
Job interviews
Job interviewsJob interviews
Job interviews
Jenni Proctor
 
Taking Initiative
Taking InitiativeTaking Initiative
Taking Initiative
Nezar Gharbia
 
5 Tips of design thinking for product professional
5 Tips of design thinking for product professional 5 Tips of design thinking for product professional
5 Tips of design thinking for product professional
Productinnovationacademy
 
Ways to Develop your Initiative
Ways to Develop your InitiativeWays to Develop your Initiative
Ways to Develop your Initiative
Roberto de Paula Lico Junior
 
How To Actually DO Customer Discovery
How To Actually DO Customer DiscoveryHow To Actually DO Customer Discovery
How To Actually DO Customer Discovery
Imre Hild
 
Design Thinking: The Secret To Succeed In E-Commerce
Design Thinking: The Secret To Succeed In E-CommerceDesign Thinking: The Secret To Succeed In E-Commerce
Design Thinking: The Secret To Succeed In E-Commerce
Kali Charan Rajput (KC)
 
Top Ten Tenets
Top Ten TenetsTop Ten Tenets
Top Ten Tenets
guest034dec
 
Personal effectiveness
Personal effectivenessPersonal effectiveness
Personal effectiveness
Sachin Joshi
 

What's hot (20)

7 habits of successful people
7 habits of successful people7 habits of successful people
7 habits of successful people
 
How Products Are Imagined, Built and Launched - by Lindsay Bayuk
How Products Are Imagined, Built and Launched - by Lindsay BayukHow Products Are Imagined, Built and Launched - by Lindsay Bayuk
How Products Are Imagined, Built and Launched - by Lindsay Bayuk
 
Agile leadership summit 2017 bangalore-design thinking
Agile leadership summit 2017   bangalore-design thinkingAgile leadership summit 2017   bangalore-design thinking
Agile leadership summit 2017 bangalore-design thinking
 
Growth Mindset
Growth Mindset Growth Mindset
Growth Mindset
 
Ingredients of leadership
Ingredients of leadershipIngredients of leadership
Ingredients of leadership
 
Design thinking reflection
Design thinking  reflectionDesign thinking  reflection
Design thinking reflection
 
Design thinking for Entrepreneurs and small businesses
Design thinking for Entrepreneurs and small businessesDesign thinking for Entrepreneurs and small businesses
Design thinking for Entrepreneurs and small businesses
 
What to Do on Your First 90 Days as a PM by fmr Intercom PM
What to Do on Your First 90 Days as a PM by fmr Intercom PMWhat to Do on Your First 90 Days as a PM by fmr Intercom PM
What to Do on Your First 90 Days as a PM by fmr Intercom PM
 
Breaking Patterns -an intro to design thinking to solve problems by Mona Patel
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelBreaking Patterns -an intro to design thinking to solve problems by Mona Patel
Breaking Patterns -an intro to design thinking to solve problems by Mona Patel
 
Initiative
InitiativeInitiative
Initiative
 
5 secrets of being a successful BA
5 secrets of being a successful BA5 secrets of being a successful BA
5 secrets of being a successful BA
 
Taking Initiative
Taking InitiativeTaking Initiative
Taking Initiative
 
Job interviews
Job interviewsJob interviews
Job interviews
 
Taking Initiative
Taking InitiativeTaking Initiative
Taking Initiative
 
5 Tips of design thinking for product professional
5 Tips of design thinking for product professional 5 Tips of design thinking for product professional
5 Tips of design thinking for product professional
 
Ways to Develop your Initiative
Ways to Develop your InitiativeWays to Develop your Initiative
Ways to Develop your Initiative
 
How To Actually DO Customer Discovery
How To Actually DO Customer DiscoveryHow To Actually DO Customer Discovery
How To Actually DO Customer Discovery
 
Design Thinking: The Secret To Succeed In E-Commerce
Design Thinking: The Secret To Succeed In E-CommerceDesign Thinking: The Secret To Succeed In E-Commerce
Design Thinking: The Secret To Succeed In E-Commerce
 
Top Ten Tenets
Top Ten TenetsTop Ten Tenets
Top Ten Tenets
 
Personal effectiveness
Personal effectivenessPersonal effectiveness
Personal effectiveness
 

Similar to PM career conversation_v3

ProductManagement CC
ProductManagement CCProductManagement CC
ProductManagement CC
SupportGCI
 
Product Management Career Conversation
Product Management Career ConversationProduct Management Career Conversation
Product Management Career Conversation
SupportGCI
 
Product Management
Product ManagementProduct Management
Product Management
SupportGCI
 
Product Management
Product Management Product Management
Product Management
SupportGCI
 
Product Management Career Conversation XLRI
Product Management Career Conversation XLRIProduct Management Career Conversation XLRI
Product Management Career Conversation XLRI
SupportGCI
 
PM Career Workshop IIMK
PM Career Workshop IIMKPM Career Workshop IIMK
PM Career Workshop IIMK
SupportGCI
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume session
SupportGCI
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
Product School
 
What does a product manager do
What does a product manager doWhat does a product manager do
What does a product manager do
Sandeep Grover
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
Product School
 
How to Pivot into Product Management by Expedia Group Sr PM
How to Pivot into Product Management by Expedia Group Sr PMHow to Pivot into Product Management by Expedia Group Sr PM
How to Pivot into Product Management by Expedia Group Sr PM
Product School
 
How to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PMHow to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PM
Product School
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
Rich Mironov
 
Product Management in India
Product Management in IndiaProduct Management in India
Product Management in India
desiprodmgr
 
ProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product ManagementProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product Management
Michael Ong
 
What is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PMWhat is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PM
Product School
 
Decision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerDecision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product Manager
Product School
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
John Gibbon
 
190624 KL Founder Institute Slides- Product Management - Warren Leow
190624 KL Founder Institute Slides- Product Management - Warren Leow190624 KL Founder Institute Slides- Product Management - Warren Leow
190624 KL Founder Institute Slides- Product Management - Warren Leow
Warren Leow
 
ProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoftProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoft
Product Excellence
 

Similar to PM career conversation_v3 (20)

ProductManagement CC
ProductManagement CCProductManagement CC
ProductManagement CC
 
Product Management Career Conversation
Product Management Career ConversationProduct Management Career Conversation
Product Management Career Conversation
 
Product Management
Product ManagementProduct Management
Product Management
 
Product Management
Product Management Product Management
Product Management
 
Product Management Career Conversation XLRI
Product Management Career Conversation XLRIProduct Management Career Conversation XLRI
Product Management Career Conversation XLRI
 
PM Career Workshop IIMK
PM Career Workshop IIMKPM Career Workshop IIMK
PM Career Workshop IIMK
 
Product Management Resume session
Product Management Resume sessionProduct Management Resume session
Product Management Resume session
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
 
What does a product manager do
What does a product manager doWhat does a product manager do
What does a product manager do
 
How to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PMHow to be a Digital Products Ninja by ServiceNow Sr. PM
How to be a Digital Products Ninja by ServiceNow Sr. PM
 
How to Pivot into Product Management by Expedia Group Sr PM
How to Pivot into Product Management by Expedia Group Sr PMHow to Pivot into Product Management by Expedia Group Sr PM
How to Pivot into Product Management by Expedia Group Sr PM
 
How to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PMHow to Use Data to Drive Product Decisions by PayPal PM
How to Use Data to Drive Product Decisions by PayPal PM
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Product Management in India
Product Management in IndiaProduct Management in India
Product Management in India
 
ProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product ManagementProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product Management
 
What is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PMWhat is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PM
 
Decision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerDecision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product Manager
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
190624 KL Founder Institute Slides- Product Management - Warren Leow
190624 KL Founder Institute Slides- Product Management - Warren Leow190624 KL Founder Institute Slides- Product Management - Warren Leow
190624 KL Founder Institute Slides- Product Management - Warren Leow
 
ProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoftProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoft
 

More from SupportGCI

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCM
SupportGCI
 
PM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdfPM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdf
SupportGCI
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific Session
SupportGCI
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
SupportGCI
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshop
SupportGCI
 
GD Session
GD SessionGD Session
GD Session
SupportGCI
 
Variant Resume
Variant ResumeVariant Resume
Variant Resume
SupportGCI
 
Case BITSoM
Case BITSoMCase BITSoM
Case BITSoM
SupportGCI
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology Consulting
SupportGCI
 
Management Consulting
Management ConsultingManagement Consulting
Management Consulting
SupportGCI
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video Resumes
SupportGCI
 
Case study
Case studyCase study
Case study
SupportGCI
 
Company Analysis
Company AnalysisCompany Analysis
Company Analysis
SupportGCI
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry Analysis
SupportGCI
 
Case Analysis
Case AnalysisCase Analysis
Case Analysis
SupportGCI
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship Roles
SupportGCI
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best Practices
SupportGCI
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best Practices
SupportGCI
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPractices
SupportGCI
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
SupportGCI
 

More from SupportGCI (20)

Career Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCMCareer Strategy Session IIMU GSCM
Career Strategy Session IIMU GSCM
 
PM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdfPM-workshop-XLRI-Deepkumar.pdf
PM-workshop-XLRI-Deepkumar.pdf
 
JD Specific Session
JD Specific SessionJD Specific Session
JD Specific Session
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
 
Product Management workshop
Product Management workshopProduct Management workshop
Product Management workshop
 
GD Session
GD SessionGD Session
GD Session
 
Variant Resume
Variant ResumeVariant Resume
Variant Resume
 
Case BITSoM
Case BITSoMCase BITSoM
Case BITSoM
 
Career Conversation Technology Consulting
Career Conversation Technology ConsultingCareer Conversation Technology Consulting
Career Conversation Technology Consulting
 
Management Consulting
Management ConsultingManagement Consulting
Management Consulting
 
GoCrackIt Video Resumes
GoCrackIt Video ResumesGoCrackIt Video Resumes
GoCrackIt Video Resumes
 
Case study
Case studyCase study
Case study
 
Company Analysis
Company AnalysisCompany Analysis
Company Analysis
 
Industry Analysis
Industry AnalysisIndustry Analysis
Industry Analysis
 
Case Analysis
Case AnalysisCase Analysis
Case Analysis
 
Understanding Summer Internship Roles
Understanding Summer Internship RolesUnderstanding Summer Internship Roles
Understanding Summer Internship Roles
 
Interview Best Practices
Interview Best PracticesInterview Best Practices
Interview Best Practices
 
GD Best Practices
GD Best PracticesGD Best Practices
GD Best Practices
 
Resume BestPractices
Resume BestPracticesResume BestPractices
Resume BestPractices
 
Interview Preparation
Interview PreparationInterview Preparation
Interview Preparation
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 

PM career conversation_v3

  • 2. Agenda • What is Product & product lifecycle? • What does a Product Mgr.(PM) do? • Key responsibilities • Typical PM interviews • MBA Courses that can help • IT vs Non-IT PM roles • Getting read for PM interview • Recommended resources
  • 3. What is a Product? 1 • Product: “A term used to describe all goods, services, and knowledge sold. Products are bundles of attributes (features, functions, benefits, and uses) and can either be tangible, as in the case of physical goods; intangible as in the case of those associated with service benefits; or can be a combination of the two.” • Products are created by businesses to sell to other businesses (business-to-business, or B2B) or to consumers (business-to- consumer, or B2C). • Product can be IT, non-IT
  • 4. Hierarchy of Products & services1 • Product line: Collection of related products • Solution: Related products & services • Portfolio: Collection of product lines
  • 5. Who is a Product Manager? • Product Management is business management at the product, product line, or product portfolio level • The product manager is a person appointed to be a product or product line “mini-CEO” or general manager. • The product manager leads a cross-functional product team. • The product team’s responsibility is to optimize the product’s market position and financial returns, consistent with corporate, business unit, or division strategies • Product manager converts “good ideas” into successful products • Applies to IT and Non-IT both
  • 7. Key responsibilities • Inbound vs Outbound responsibilities • P: Product: What to build • Work with design & development to explain requirements • Define UX • Feature prioritization • Vision/Roadmap • P: Price: How much to Price • Based on STP • P: Promotion, P: Place • Launch planning and management (GTM) • Partner management: training, branding
  • 9. Growth path in PM PM track • Junior: PM, PM2 (Fresh MBA thru 5-6 years) • Senior: Sr. PM (>7-8 years), Principal (> 10-12 years) • PM People manager, Director, VP, Head of Product, CPO • Other growth options • PMs have experience managing cross-functional teams by influence • Heading a BU, GM, CEO • Examples: Sundar Pichai, Satya Nadella, Shantanu Narayen(Adobe), Marissa Mayer (Yahoo) • Sales/Marketing roles • Product consulting
  • 10. Typical PM interviews • Product Case study questions • Test of structured thinking • Favorite product: Why? What will you improve in that? • Build a new product to solve a problem • Add a new feature in existing product • Uber for senior citizens • Mobile app for restaurant chain • Enter a new market for an existing product • Guesstimate questions • Estimate the number of autos near IIM • How much money does Google make form Gmail? • Analytical skills • Making sense out of huge data • Given the Google search terms for a certain period
  • 11. MBA Courses that can help • Marketing • 4P, 5Cs, STP, Laddering • B2B marketing • Brand management • Marketing research • Surveys, Segmentation etc. • UX/Design, Design thinking • Business analytics • Regression, Factor analysis etc. • New product development or Product management • Ideation to GTM • Finance • NPV, projections • Some strategy • Competition, M&A, GTM/Market-entry
  • 12. IT product management • IT Software, hardware & services • App on Android, ios, Windows • Database, ERP, CRM, OS • Standalone or as Cloud SaaS • Phone, PC, Router • Train booking, Bus booking services, Cloud PaaS/SaaS/IaaS • IT for Non-IT companies • Digital business, marketing • Big Recruiters • MNCs • Amazon, Adobe, PayPal, Google, Microsoft, Cisco, Juniper, Intuit, Expedia, Uber, Walmart labs • Indian • Flipkart, Snapdeal, Myntra, Jabong, Cardekho, Yatra, Makemytrip, Ola, Practo, naukri.com
  • 13. IT PM sample jobs from iimjobs.com (links might expire) • PM: Paytm • PM: Amazon • PM: Cisco • PM: AMEX • PM: Intuit • PM: Cardekho.com • PM: Jabong • PM: Limeroad • PM: Digital roadmap for Genpact • PM: Digital business for ABP group • PM: Banking & Digital payments for Tally
  • 14. Typical roles at big IT firms* Inbound Defining features and requirements Building roadmaps Release management Project management Sales & support training Building roadmaps Go To Market Competitive study Positioning and messaging Naming and branding Customer communication Product launches Press and analyst relations Outbound Amazon TPM Amazon Product Mgr. Microsoft PM Microsoft PMM Cisco/FK/ Google/ Intuit Program Mgr. Cisco/FK/ Google/ Intuit/Yatra/Expedia/ Adobe/Practo Product Mgr. Microsoft EM Solutions HCL/Accenture /TCS/TechM Product Mgr. *Subject to change
  • 15. Non-IT product management • Banking/Finance • Credit-card PM: Managing rewards program, partner tie-ups, merchant tie-ups etc. • Fintech: Managing partners, marketing: Paytm, Western Union • PM: Retail and SME General Insurance products e.g. IndusInd Bank • Investments: PMS, Mortgage • Retail • Responsible for product(s) e.g. • Supply-chain, Back-end/SCM • Analytics • Data Analytics & Insights e.g. AMEX • Research & deal sourcing e.g. Tracxn • Analytics Products • Others • Building materials PM: Interact with contractors and customers so as to understand product needs • Healthcare, Pharma: Manage the brand portfolio
  • 16. Non-IT PM sample jobs from iimjobs.com (links might expire) • PM: General insurance • PM: Building material industry • PM: Healthcare • PM: Home loans & mortgage • PM: Pharma • PM: Glass MNC • PM: Car retail finance • PM: Equipment manufacturing • PM: Fintech • PM: BFSI, MF
  • 17. Getting ready IT • Your resume should showcase experience: product, analytics & domain • IT services people: If they have worked on product for a client or domain expertise • Technical: prep on things on your resume: architecture, Non-IT • Resume should show domain expertise and some product experience IT/Non-IT • Read a lot of stuff • Techcrunch, Quora, ET, Podcasts: TechNews • Write a blog atleast once a month • Sharpen product thinking, Play with products, form opinions • Apps, websites • Observe UX • Products you liked, disliked • Build on domain • Keep facts in memory • Revenues, # downloads • Discuss, debate, share thoughts with peers 17
  • 18. Resources • Books: • Product management handbook • Cracking PM interview • Product management desk reference • Lean start-up: Eric Ries • Lean analytics • UX for Lean Startups • Inspired: How To Create Products Customers Love • Videos • The Art of Product Management with Sachin Rekhi, Wharton https://www.youtube.com/watch?v=huTSPanUlQM • 16 Killer videos on Product Mgmt. essentials • https://userbrain.net/blog/12-killer-product-management-videos • Design thinking by Tim Brown, IDEO • https://www.youtube.com/watch?v=U-hzefHdAMk&t=152s • Others • KPIs for apps • Guestimate Q’s 18
  • 19. More Online resources • www.productmanagerhq.com • The Top 12 Product Management Mistakes • The Product Manager’s Essential Reading List of 2016 • The Famous PM Reading List on Medium • The Past and Future of Product Management • http://www.crackingthepminterview.com/ • The Art of Product Management (author Jackie Bavaro’s blog) • What distinguishes the top 1% of product manager’s from the top 10%? • Good Product Manager, Bad Product Manager (Ben Horowitz) • How to Hire a Product Manager (Ken Norton) • The Art of Decision Making as a Product Manager (Sachin Rekhi) • 3 Reasons Better Products Don’t Always Win (Sachin Rekhi) • What I Look For in a Product Manager (David Lifson) • Be a Great Product Leader (Adam Nash) • Getting Hired: How to Get a Job in Product Management • The Product Manager Handbook (Carl Shan, Brittany Cheng) • The Art of Delivery (Ibrahim Bashir) • The PM Interview (Raphael Korach) 19