This document provides an overview of the product management role and career path. It discusses that a product manager is responsible for leading a cross-functional team to optimize a product's market position and financial returns. Key responsibilities include defining product requirements and features, pricing strategies, promotion, and launch planning. The document outlines typical product manager interview questions and recommends courses like marketing, UX design, and business analytics to prepare. It also compares IT and non-IT product management roles and examples of companies that hire for each.
A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
How Products Are Imagined, Built and Launched - by Lindsay BayukLindsay Bayuk
A great product is at the core of any successful startup. As Infusionsoft’s Director of Product – Lindsay Bayuk knows how great products are imagined, built and launched and in her talk she will give the audience a crash course in great products.
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelMona Patel
Breaking Patterns
An intro to design thinking to solve problems by Mona Patel, CEO of Motivate Design and UX Hires
Patterns are like rules…
Made to be followed or broken?
Design thinking = empathy + creativity + rationality
Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about
"5 Tips of design thinking for product professional "
Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well
Speaker:
Dolly Parikh is UX and Design consultant with ability to use strategic design methodologies to solve systematic challenges.Compassionate, creative, insightful, experienced, self-driven individual with proven leadership skills in group processes, colleague mentoring, team guidance, group process and executive advocacy. Experience supporting companies and organizations of various sizes to deliver product and service solutions using processes from design thinking and innovation management.
Dolly has consulted fortune 500 companies like Apple ,Yahoo , Paypal
Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem.
This presentation will give insights of following -
1) How to succeed in ecommerce industry?
2) Why design thinking is important?
3) What are component of design thinking?
4) Why ecommerce and retail industry need design thinking?
5) What are out of box thinking for solving human centered problems?.
How Products Are Imagined, Built and Launched - by Lindsay BayukLindsay Bayuk
A great product is at the core of any successful startup. As Infusionsoft’s Director of Product – Lindsay Bayuk knows how great products are imagined, built and launched and in her talk she will give the audience a crash course in great products.
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Breaking Patterns -an intro to design thinking to solve problems by Mona PatelMona Patel
Breaking Patterns
An intro to design thinking to solve problems by Mona Patel, CEO of Motivate Design and UX Hires
Patterns are like rules…
Made to be followed or broken?
Design thinking = empathy + creativity + rationality
Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about
"5 Tips of design thinking for product professional "
Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well
Speaker:
Dolly Parikh is UX and Design consultant with ability to use strategic design methodologies to solve systematic challenges.Compassionate, creative, insightful, experienced, self-driven individual with proven leadership skills in group processes, colleague mentoring, team guidance, group process and executive advocacy. Experience supporting companies and organizations of various sizes to deliver product and service solutions using processes from design thinking and innovation management.
Dolly has consulted fortune 500 companies like Apple ,Yahoo , Paypal
Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem.
This presentation will give insights of following -
1) How to succeed in ecommerce industry?
2) Why design thinking is important?
3) What are component of design thinking?
4) Why ecommerce and retail industry need design thinking?
5) What are out of box thinking for solving human centered problems?.
How to be a Digital Products Ninja by ServiceNow Sr. PMProduct School
Main takeaways:
- Learn how to be an expert product Ninja in the continuously changing digital world
- Learn about top 7 productivity hacks for Product Managers
- Best practices and framework for the product manager’s toolbox
I have been asked this many times - What does a Product Manager do? How to be a successful PM? How should the team be structured? Here's an attempt from a recent talk that I gave on Product Management.
How to be a Digital Products Ninja by ServiceNow Sr. PMProduct School
Main takeaways:
- Learn how to be an expert product Ninja in the continuously changing digital world
- Learn about top 7 productivity hacks for Product Managers
- Best practices and framework for the product manager’s toolbox
How to Pivot into Product Management by Expedia Group Sr PMProduct School
Main Takeaways:
Know who you are
- Understand the different type of Product Managers
- Realize where you fit better and what new skills you want to grow
- Strategy to acquire new skills
- Identify Product Manager opportunities that suit your skills
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Building and scaling a product team is a challenge that every successful product company faces. Brainmates hosted this Sydney AU meetup where we talked about:
- When and how does a startup hire its first product manager?
- Division of labor: how do we grow from one to three to many product folks?
- End-to-end management of product elements/features, or product owner and business owner roles?
- How big is too big?
Introduction to product management in India. Useful for newcomers to product management, or for people moving into product management in India from overseas.
ProductCamp Singapore #1 - Lean in Product ManagementMichael Ong
Presented at ProductCamp Singapore #1
Conversations driven so slides would only provide half the story
Sharing my experience with Lean thinking in two different organisations at iProperty (250+ people) & bellabox (20 people)
Great to hear feedback from participants in unconference sessions
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With real life examples and plenty of battle scars, Joy Dorairaj, Principal Product Manager, explains the different approaches to managing platforms vs. products.
Main takeaways:
-What is the difference in being a product vs. a platform Product Manager
-How to distinguish what each one needs as opposed to the other
-How to manage the two different types and be successful
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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2. Agenda
• What is Product & product lifecycle?
• What does a Product Mgr.(PM) do?
• Key responsibilities
• Typical PM interviews
• MBA Courses that can help
• IT vs Non-IT PM roles
• Getting read for PM interview
• Recommended resources
3. What is a Product? 1
• Product: “A term used to describe all goods, services, and knowledge
sold. Products are bundles of attributes (features, functions, benefits,
and uses) and can either be tangible, as in the case of physical goods;
intangible as in the case of those associated with service benefits; or
can be a combination of the two.”
• Products are created by businesses to sell to other businesses
(business-to-business, or B2B) or to consumers (business-to-
consumer, or B2C).
• Product can be IT, non-IT
4. Hierarchy of Products & services1
• Product line: Collection of related
products
• Solution: Related products &
services
• Portfolio: Collection of product
lines
5. Who is a Product Manager?
• Product Management is business management at the product,
product line, or product portfolio level
• The product manager is a person appointed to be a product or
product line “mini-CEO” or general manager.
• The product manager leads a cross-functional product team.
• The product team’s responsibility is to optimize the product’s market
position and financial returns, consistent with corporate, business
unit, or division strategies
• Product manager converts “good ideas” into successful products
• Applies to IT and Non-IT both
7. Key responsibilities
• Inbound vs Outbound responsibilities
• P: Product: What to build
• Work with design & development to explain requirements
• Define UX
• Feature prioritization
• Vision/Roadmap
• P: Price: How much to Price
• Based on STP
• P: Promotion, P: Place
• Launch planning and management (GTM)
• Partner management: training, branding
9. Growth path in PM
PM track
• Junior: PM, PM2 (Fresh MBA thru 5-6 years)
• Senior: Sr. PM (>7-8 years), Principal (> 10-12 years)
• PM People manager, Director, VP, Head of Product, CPO
• Other growth options
• PMs have experience managing cross-functional teams by influence
• Heading a BU, GM, CEO
• Examples: Sundar Pichai, Satya Nadella, Shantanu Narayen(Adobe), Marissa Mayer (Yahoo)
• Sales/Marketing roles
• Product consulting
10. Typical PM interviews
• Product Case study questions
• Test of structured thinking
• Favorite product: Why? What will you improve in that?
• Build a new product to solve a problem
• Add a new feature in existing product
• Uber for senior citizens
• Mobile app for restaurant chain
• Enter a new market for an existing product
• Guesstimate questions
• Estimate the number of autos near IIM
• How much money does Google make form Gmail?
• Analytical skills
• Making sense out of huge data
• Given the Google search terms for a certain period
11. MBA Courses that can help
• Marketing
• 4P, 5Cs, STP, Laddering
• B2B marketing
• Brand management
• Marketing research
• Surveys, Segmentation etc.
• UX/Design, Design thinking
• Business analytics
• Regression, Factor analysis etc.
• New product development or Product management
• Ideation to GTM
• Finance
• NPV, projections
• Some strategy
• Competition, M&A, GTM/Market-entry
12. IT product management
• IT Software, hardware & services
• App on Android, ios, Windows
• Database, ERP, CRM, OS
• Standalone or as Cloud SaaS
• Phone, PC, Router
• Train booking, Bus booking services, Cloud PaaS/SaaS/IaaS
• IT for Non-IT companies
• Digital business, marketing
• Big Recruiters
• MNCs
• Amazon, Adobe, PayPal, Google, Microsoft, Cisco, Juniper, Intuit, Expedia, Uber, Walmart labs
• Indian
• Flipkart, Snapdeal, Myntra, Jabong, Cardekho, Yatra, Makemytrip, Ola, Practo, naukri.com
13. IT PM sample jobs from iimjobs.com
(links might expire)
• PM: Paytm
• PM: Amazon
• PM: Cisco
• PM: AMEX
• PM: Intuit
• PM: Cardekho.com
• PM: Jabong
• PM: Limeroad
• PM: Digital roadmap for Genpact
• PM: Digital business for ABP group
• PM: Banking & Digital payments for Tally
14. Typical roles at big IT firms*
Inbound
Defining features and requirements
Building roadmaps
Release management
Project management
Sales & support training
Building roadmaps
Go To Market
Competitive study
Positioning and messaging
Naming and branding
Customer communication
Product launches
Press and analyst relations
Outbound
Amazon
TPM
Amazon
Product
Mgr.
Microsoft
PM
Microsoft
PMM
Cisco/FK/
Google/
Intuit Program Mgr.
Cisco/FK/
Google/
Intuit/Yatra/Expedia/
Adobe/Practo
Product Mgr.
Microsoft
EM Solutions
HCL/Accenture
/TCS/TechM
Product Mgr.
*Subject to change
15. Non-IT product management
• Banking/Finance
• Credit-card PM: Managing rewards program, partner tie-ups, merchant tie-ups etc.
• Fintech: Managing partners, marketing: Paytm, Western Union
• PM: Retail and SME General Insurance products e.g. IndusInd Bank
• Investments: PMS, Mortgage
• Retail
• Responsible for product(s) e.g.
• Supply-chain, Back-end/SCM
• Analytics
• Data Analytics & Insights e.g. AMEX
• Research & deal sourcing e.g. Tracxn
• Analytics Products
• Others
• Building materials PM: Interact with contractors and customers so as to understand
product needs
• Healthcare, Pharma: Manage the brand portfolio
16. Non-IT PM sample jobs from iimjobs.com
(links might expire)
• PM: General insurance
• PM: Building material industry
• PM: Healthcare
• PM: Home loans & mortgage
• PM: Pharma
• PM: Glass MNC
• PM: Car retail finance
• PM: Equipment manufacturing
• PM: Fintech
• PM: BFSI, MF
17. Getting ready
IT
• Your resume should showcase experience: product, analytics & domain
• IT services people: If they have worked on product for a client or domain expertise
• Technical: prep on things on your resume: architecture,
Non-IT
• Resume should show domain expertise and some product experience
IT/Non-IT
• Read a lot of stuff
• Techcrunch, Quora, ET, Podcasts: TechNews
• Write a blog atleast once a month
• Sharpen product thinking, Play with products, form opinions
• Apps, websites
• Observe UX
• Products you liked, disliked
• Build on domain
• Keep facts in memory
• Revenues, # downloads
• Discuss, debate, share thoughts with peers
17
18. Resources
• Books:
• Product management handbook
• Cracking PM interview
• Product management desk reference
• Lean start-up: Eric Ries
• Lean analytics
• UX for Lean Startups
• Inspired: How To Create Products Customers Love
• Videos
• The Art of Product Management with Sachin Rekhi, Wharton
https://www.youtube.com/watch?v=huTSPanUlQM
• 16 Killer videos on Product Mgmt. essentials
• https://userbrain.net/blog/12-killer-product-management-videos
• Design thinking by Tim Brown, IDEO
• https://www.youtube.com/watch?v=U-hzefHdAMk&t=152s
• Others
• KPIs for apps
• Guestimate Q’s
18
19. More Online resources
• www.productmanagerhq.com
• The Top 12 Product Management Mistakes
• The Product Manager’s Essential Reading List of 2016
• The Famous PM Reading List on Medium
• The Past and Future of Product Management
• http://www.crackingthepminterview.com/
• The Art of Product Management (author Jackie Bavaro’s blog)
• What distinguishes the top 1% of product manager’s from the top 10%?
• Good Product Manager, Bad Product Manager (Ben Horowitz)
• How to Hire a Product Manager (Ken Norton)
• The Art of Decision Making as a Product Manager (Sachin Rekhi)
• 3 Reasons Better Products Don’t Always Win (Sachin Rekhi)
• What I Look For in a Product Manager (David Lifson)
• Be a Great Product Leader (Adam Nash)
• Getting Hired: How to Get a Job in Product Management
• The Product Manager Handbook (Carl Shan, Brittany Cheng)
• The Art of Delivery (Ibrahim Bashir)
• The PM Interview (Raphael Korach)
19