Product levls and classification
•Download as PPTX, PDF•
0 likes•359 views
The document discusses different levels and classifications of products. It defines a product and outlines five levels of a product from core to potential. Products can be classified based on durability as durable or non-durable, based on tangibility as tangible goods or services, and based on user status as consumer or industrial products. Consumer products are further divided into convenience, shopping, and specialty products, while industrial products include materials and parts, capital items, and supplies and services.
Report
Share
Report
Share
Recommended
Consumer Behavior
Consumer behavior is defined as the actions people take in purchasing, using, and disposing of products and services. The study of consumer behavior draws from multiple disciplines including psychology, sociology, cultural anthropology, and economics. Understanding consumer behavior helps with market analysis, selecting target markets, and marketing mix decisions. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Factors like culture, social influences, personal characteristics, psychological factors affect buying behavior.
Product differentiation and positioning
This document discusses product positioning, value propositions, and differentiation. It defines positioning as occupying a meaningful space in consumers' minds relative to competition. There are three positioning alternatives: strengthening a current position, finding a new unoccupied position, or repositioning competitors. Differentiation makes a product more interesting by designing unique valued qualities. Value propositions answer why a product is better than others by highlighting points of parity and difference. Positioning errors can occur if a position is understated, too narrow, or implausible to consumers.
Marketing philosophies or Orientation
Marketing orientation ort philosophies depict the various thought processes related to marketing or its evolution
Segmentation and targeting
Segmenting the market into right set of groups and targeting the correct one is the key to successful marketing planning.
New product development
New product development is the initial and most important part of any company's journey which can make it or break it. New Product development involves 9 steps from new product strategy to commercialization.
Product Line and Product Mix decisions
The document discusses product line definitions and decisions. It provides examples of Jyothi Lab's product lines which include fabric care, dishwash, personal care, and household insecticide ranges. Product line decisions involve stretching or filling a line. Factors influencing these decisions include company objectives, costs, and quality. Product line stretching can be downward, upward, or two-way. Filling involves adding more items. The document also defines product mix as all product lines and items offered for sale. It discusses the width, length, depth, and consistency of a company's product mix using Jyothi Lab as an example.
Product life cycle
A company's products go through distinct life cycle stages like living things:
1) Products are developed and introduced to the market with low sales and high costs.
2) The growth stage sees rapidly rising sales and increasing profits as the product gains acceptance.
3) In maturity, sales growth slows as most potential buyers have purchased, while marketing costs rise to fend off competition.
4) Finally, the decline stage begins as sales and profits fall off.
Sales Management
In simple terms, Sales Management means management of selling activities of an organization. • According to the American Marketing association, sales management is ,” the planning, direction, and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising paying and motivating as these tasks apply to the personal sales force.”
Recommended
Consumer Behavior
Consumer behavior is defined as the actions people take in purchasing, using, and disposing of products and services. The study of consumer behavior draws from multiple disciplines including psychology, sociology, cultural anthropology, and economics. Understanding consumer behavior helps with market analysis, selecting target markets, and marketing mix decisions. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Factors like culture, social influences, personal characteristics, psychological factors affect buying behavior.
Product differentiation and positioning
This document discusses product positioning, value propositions, and differentiation. It defines positioning as occupying a meaningful space in consumers' minds relative to competition. There are three positioning alternatives: strengthening a current position, finding a new unoccupied position, or repositioning competitors. Differentiation makes a product more interesting by designing unique valued qualities. Value propositions answer why a product is better than others by highlighting points of parity and difference. Positioning errors can occur if a position is understated, too narrow, or implausible to consumers.
Marketing philosophies or Orientation
Marketing orientation ort philosophies depict the various thought processes related to marketing or its evolution
Segmentation and targeting
Segmenting the market into right set of groups and targeting the correct one is the key to successful marketing planning.
New product development
New product development is the initial and most important part of any company's journey which can make it or break it. New Product development involves 9 steps from new product strategy to commercialization.
Product Line and Product Mix decisions
The document discusses product line definitions and decisions. It provides examples of Jyothi Lab's product lines which include fabric care, dishwash, personal care, and household insecticide ranges. Product line decisions involve stretching or filling a line. Factors influencing these decisions include company objectives, costs, and quality. Product line stretching can be downward, upward, or two-way. Filling involves adding more items. The document also defines product mix as all product lines and items offered for sale. It discusses the width, length, depth, and consistency of a company's product mix using Jyothi Lab as an example.
Product life cycle
A company's products go through distinct life cycle stages like living things:
1) Products are developed and introduced to the market with low sales and high costs.
2) The growth stage sees rapidly rising sales and increasing profits as the product gains acceptance.
3) In maturity, sales growth slows as most potential buyers have purchased, while marketing costs rise to fend off competition.
4) Finally, the decline stage begins as sales and profits fall off.
Sales Management
In simple terms, Sales Management means management of selling activities of an organization. • According to the American Marketing association, sales management is ,” the planning, direction, and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising paying and motivating as these tasks apply to the personal sales force.”
Product positioning ppt
This presentation summarizes product positioning and the product positioning process. It introduces key concepts of positioning such as identifying a product's attributes and determining its place in the market based on customer needs and competitive pressures. The presentation also outlines the steps of the product positioning process, which includes defining the market, identifying product attributes, understanding customers and competitors, determining the product's market share and mind share, and examining the fit with the target market. Approaches to positioning discussed are using product characteristics or customer benefits, and price-quality approaches.
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Market targeting
The document discusses market targeting and the targeting process. It defines target market and explains that target market refers to the particular customer group selected by marketers. It outlines the steps in the targeting process as evaluating market segments, selecting segments, and additional considerations. It describes different strategies for selecting and targeting segments such as single segment concentration, selective specialization, product specialization, market specialization, and full market coverage. Finally, it discusses targeting strategies like undifferentiated, differentiation, and concentrated strategies.
Consumer decision making process
This document summarizes the consumer decision making process. It involves 5 stages: need recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation. In need recognition, internal or external stimuli motivate a need. In information search, consumers gather information from recommendations, experiences, and risk management. Alternatives are then evaluated based on factors like price, benefits, availability. The purchase decision involves choosing a product, brand, dealer, amount and time. Post-purchase involves evaluating performance versus expectations. Decision making can be extensive problem solving, limited problem solving, or routine response behavior based on involvement level.
Introduction to Market Segmentation
This document defines market segmentation and discusses its purpose and types. Market segmentation involves dividing a market into subgroups of individuals or organizations that have similar needs, characteristics, or behaviors. The key purposes of segmentation are to increase marketing efficiency, maximize resources, select the most profitable segments, and find markets with limited competition. There are several ways to segment a market, including by geographic, demographic, psychographic, and behavioral factors. The document also outlines the segmentation process and levels of segmentation from mass to niche marketing.
Product
The document discusses the concept of products. It defines a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It then discusses the meaning, features, levels, and classification of products. Products can be classified based on tangibility, durability, user type as consumer or industrial goods, and social benefit. The document also discusses product mix decisions, product line appraisal, and product hierarchy.
Marketing segmentation
This document discusses marketing segmentation. It defines marketing segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. There are different levels of segmentation from mass marketing, which treats all customers the same, to niche marketing, which focuses on small customer subgroups. The document also discusses segmenting consumer markets using geographic, demographic, psychographic and behavioral factors. It provides examples of segmenting based on these criteria and concludes with a case study on segmentation of Nivea sun products.
product mix and product lines
This document discusses product mix and product lines. It defines a product mix as the set of all products offered for sale and explains how analyzing product mix dimensions can help businesses expand. It also discusses how product line analysis can help companies develop platforms to meet customer needs while lowering production costs. Key aspects of product line analysis are product length lines, which are influenced by company objectives, and product mix pricing, which involves finding a price mix that maximizes total profits.
Market segmentation PPT
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
Market Segmentation and Targeting
Market Segmentation and Targeting Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Nature and Scope of Consumer Behavior
Nature and Scope of Consumer BehaviorWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Industrial buyer behaviour
The document discusses industrial buying behavior and the purchasing process. It describes the objectives, phases, and situations involved in organizational purchasing. The phases include recognizing needs, determining specifications, searching for suppliers, evaluating proposals, selecting suppliers, and providing feedback. Key roles in the buying center/decision-making unit are initiators, buyers, users, influencers, deciders, and gatekeepers. The purchasing objectives center around delivery, quality, price, services, relationships, and personal career goals.
The 4A's of Rural Marketing.
This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
INDUSTRIAL MARKETING
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Product management, levels of products & classification of product.
Product management, levels of products & classification of product, what is service, features of product, nature and characterstics of service.
Market Segmentation Targeting And Positioning
this presentation will enable viewers to understand the ways of Market Segmentation, Targeting And Positioning
Consumer decesion making process
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
Market Segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target marketing, and market positioning. It describes different types of market segmentation including demographic, psychographic, and behavioral segmentation. It also discusses evaluating market segments, selecting target markets, and developing positioning strategies. The overall purpose is to outline the process companies use to divide markets, select target customer groups, and define their product's competitive advantages.
Product and brand management ppt
This document discusses various concepts related to products and product management. It begins by defining what a product is and categorizing products as tangible or intangible goods and services. It then discusses key product attributes and classifications such as consumer versus business products, durable versus non-durable goods, and convenience, shopping, specialty and unsought products. The document also covers topics like a company's product mix, width, length and depth. It discusses factors that influence changes to a product mix and outlines the new product development process in 7 steps. Finally, it provides an overview of a product's life cycle stages from development through decline and the associated marketing objectives and strategies at each stage.
What are the major steps in developing effective communications?
This presentation addresses the question : What are the major steps in developing effective communications?
Product, Services, and Brands - Building Customer Value - Marketing
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Product mix ppt
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
More Related Content
What's hot
Product positioning ppt
This presentation summarizes product positioning and the product positioning process. It introduces key concepts of positioning such as identifying a product's attributes and determining its place in the market based on customer needs and competitive pressures. The presentation also outlines the steps of the product positioning process, which includes defining the market, identifying product attributes, understanding customers and competitors, determining the product's market share and mind share, and examining the fit with the target market. Approaches to positioning discussed are using product characteristics or customer benefits, and price-quality approaches.
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Market targeting
The document discusses market targeting and the targeting process. It defines target market and explains that target market refers to the particular customer group selected by marketers. It outlines the steps in the targeting process as evaluating market segments, selecting segments, and additional considerations. It describes different strategies for selecting and targeting segments such as single segment concentration, selective specialization, product specialization, market specialization, and full market coverage. Finally, it discusses targeting strategies like undifferentiated, differentiation, and concentrated strategies.
Consumer decision making process
This document summarizes the consumer decision making process. It involves 5 stages: need recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation. In need recognition, internal or external stimuli motivate a need. In information search, consumers gather information from recommendations, experiences, and risk management. Alternatives are then evaluated based on factors like price, benefits, availability. The purchase decision involves choosing a product, brand, dealer, amount and time. Post-purchase involves evaluating performance versus expectations. Decision making can be extensive problem solving, limited problem solving, or routine response behavior based on involvement level.
Introduction to Market Segmentation
This document defines market segmentation and discusses its purpose and types. Market segmentation involves dividing a market into subgroups of individuals or organizations that have similar needs, characteristics, or behaviors. The key purposes of segmentation are to increase marketing efficiency, maximize resources, select the most profitable segments, and find markets with limited competition. There are several ways to segment a market, including by geographic, demographic, psychographic, and behavioral factors. The document also outlines the segmentation process and levels of segmentation from mass to niche marketing.
Product
The document discusses the concept of products. It defines a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It then discusses the meaning, features, levels, and classification of products. Products can be classified based on tangibility, durability, user type as consumer or industrial goods, and social benefit. The document also discusses product mix decisions, product line appraisal, and product hierarchy.
Marketing segmentation
This document discusses marketing segmentation. It defines marketing segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. There are different levels of segmentation from mass marketing, which treats all customers the same, to niche marketing, which focuses on small customer subgroups. The document also discusses segmenting consumer markets using geographic, demographic, psychographic and behavioral factors. It provides examples of segmenting based on these criteria and concludes with a case study on segmentation of Nivea sun products.
product mix and product lines
This document discusses product mix and product lines. It defines a product mix as the set of all products offered for sale and explains how analyzing product mix dimensions can help businesses expand. It also discusses how product line analysis can help companies develop platforms to meet customer needs while lowering production costs. Key aspects of product line analysis are product length lines, which are influenced by company objectives, and product mix pricing, which involves finding a price mix that maximizes total profits.
Market segmentation PPT
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
Market Segmentation and Targeting
Market Segmentation and Targeting Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Nature and Scope of Consumer Behavior
Nature and Scope of Consumer BehaviorWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Industrial buyer behaviour
The document discusses industrial buying behavior and the purchasing process. It describes the objectives, phases, and situations involved in organizational purchasing. The phases include recognizing needs, determining specifications, searching for suppliers, evaluating proposals, selecting suppliers, and providing feedback. Key roles in the buying center/decision-making unit are initiators, buyers, users, influencers, deciders, and gatekeepers. The purchasing objectives center around delivery, quality, price, services, relationships, and personal career goals.
The 4A's of Rural Marketing.
This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
INDUSTRIAL MARKETING
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Product management, levels of products & classification of product.
Product management, levels of products & classification of product, what is service, features of product, nature and characterstics of service.
Market Segmentation Targeting And Positioning
this presentation will enable viewers to understand the ways of Market Segmentation, Targeting And Positioning
Consumer decesion making process
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
Market Segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target marketing, and market positioning. It describes different types of market segmentation including demographic, psychographic, and behavioral segmentation. It also discusses evaluating market segments, selecting target markets, and developing positioning strategies. The overall purpose is to outline the process companies use to divide markets, select target customer groups, and define their product's competitive advantages.
Product and brand management ppt
This document discusses various concepts related to products and product management. It begins by defining what a product is and categorizing products as tangible or intangible goods and services. It then discusses key product attributes and classifications such as consumer versus business products, durable versus non-durable goods, and convenience, shopping, specialty and unsought products. The document also covers topics like a company's product mix, width, length and depth. It discusses factors that influence changes to a product mix and outlines the new product development process in 7 steps. Finally, it provides an overview of a product's life cycle stages from development through decline and the associated marketing objectives and strategies at each stage.
What are the major steps in developing effective communications?
This presentation addresses the question : What are the major steps in developing effective communications?
What's hot (20)
Product management, levels of products & classification of product.
Product management, levels of products & classification of product.
What are the major steps in developing effective communications?
What are the major steps in developing effective communications?
Similar to Product levls and classification
Product, Services, and Brands - Building Customer Value - Marketing
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Product mix ppt
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Chp 8-1
This document discusses products, services, and brands and how they build customer value. It defines products, services, and experiences and discusses the three levels of a product from core benefits to the actual product to augmented product. It also defines consumer and industrial products and how they are classified. The document outlines individual product and service decisions regarding attributes, branding, packaging, and support services. It discusses product line decisions around length and product mix decisions regarding width, length, depth, and consistency.
Product mix
This document summarizes key considerations for product mix decisions at both the individual product and product line levels. At the individual product level, decisions include attributes, quality, design, branding, packaging, and support services. Branding strategies can include individual, family, or corporate names. Packaging serves functions like protection, promotion, and convenience. Product line decisions involve grouping related products for similar functions, markets, outlets, or price ranges. Strategies include line extensions, filling, stretching, modernization, and pruning. The product life cycle framework outlines stages from development to decline. Pricing considerations involve costs, customer perceived value, competition, and strategies like market penetration, skimming, and adjustments.
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...MuhammadTayyabMehmoo
This document discusses product, service, and brand marketing concepts. It defines a product as anything offered in a market to satisfy needs, including tangible goods, services, organizations, places, ideas, or mixtures. Services are intangible activities or benefits offered for sale. Products have core, actual, and augmented levels. Consumer and industrial products are classified. Branding, packaging, labeling, and product support services are discussed. The four characteristics of services - intangibility, inseparability, variability, and perishability - influence their marketing. Strong brands are built through positioning, name selection, sponsorship, development via line/brand extensions, multibrands, and new brands.Marketing Obj 2.05 pp[1]
The document discusses how grades and standards are used by businesses and consumers to evaluate products and services. Grades are ratings assigned to products based on how well they meet certain standards or specifications, and standards provide a basis for comparing goods and services. The use of grades and standards helps ensure reliability, proper use, and international compatibility of products while aiding the buying and selling process.
Session 5
The document discusses strategies for developing strong brands and new products, including defining different types of products and services, developing branding and positioning strategies, the new product development process, and approaches to leverage over the product lifecycle such as adapting the marketing strategy based on where the product is in its life cycle stages from introduction to decline.
Unit - 1 - PRODUCT.pdf
This document provides an overview of marketing curriculum topics including product, pricing, place, promotion, and product level planning. It then discusses the concept of product in detail. The core components that make up a product's personality are described as the brand name, package, price label, guarantees, manufacturer name and prestige. Different levels of products are classified from generic to potential products. Consumer and industrial products are also classified into various categories like convenience, shopping, specialty products and raw materials, components etc. New product development process and reasons for new product failures are outlined. Branding is introduced as creating a strong positive perception in customers' minds through elements like logo and consistent theme. The difference between commodities and brands is explained.
11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify products by vishnupriya aryabhumi
quality assurance
This document discusses concepts related to quality assurance, grading, standardization, and quality management. It defines key terms like quality control, quality assurance, and total quality management. It explains the purpose and advantages of grading commodities and agricultural goods based on factors like quantity, size, shape, and quality. Standards help ensure uniform quality and prevent disputes. The document also discusses Hazard Analysis and Critical Control Points (HACCP) and its use in food safety. Indian standards and regulations related to quality are overseen by organizations like the Export Quality Control & Inspection Act.
11. analysis of product
This document provides an outline of topics related to products, services, and branding strategy. It begins by defining what a product is, including that a product satisfies customer needs and wants. It then discusses classifications of consumer and industrial products and decisions around individual product attributes, product lines, and product mixes. The document aims to cover product and service decisions as well as building strong brands.
Product differentiation in indian market
This document discusses product differentiation in the Indian market. It defines product differentiation as creating differences between a firm's products and competitors' products. These differences can provide competitive advantage if customers value them. The document then lists and describes various bases for product differentiation, including form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. It concludes that durability, features, performance quality, and style are common bases for differentiation in India given the large middle class population and need for affordable yet high-quality products.
Bsbmkg502 b – session i ib
This document discusses key concepts related to products in marketing, including the four levels of a product (core, actual, augmented, potential), different types of products (consumer goods, business goods, services), and decisions involved in developing and managing a product line and mix. It covers topics like branding, packaging, labeling, product life cycles, and how products are classified. The goal is to establish a strong understanding of products as the first "P" in the marketing mix framework.
product strategies
This document discusses product, service, and branding strategies. It defines products and services, and describes different levels and classifications of products including consumer, shopping, specialty, and industrial products. It also discusses branding strategies like branding, packaging, labeling, and developing strong brands through positioning, name selection, sponsorship, and line/brand extensions. Additionally, it outlines key characteristics of services marketing and strategies for marketing services, including the service-profit chain and importance of internal and interactive marketing.
Close up toothpaste used glycerin as whitening
Close up toothpaste uses glycerine as a whitening agent. According to the document, there are several prerequisites and potential pitfalls for an effective product differentiation strategy. Prerequisites include having a unique positioning, sustainable competitive advantages, allocating necessary resources, and offering consumer benefits that customers will pay a premium for. Pitfalls include differentiation that is not valuable, diminishing returns, being too expensive, insufficient marketing, not understanding costs or customers, and focusing too much on the product without the bigger picture.
Product management
The document discusses the concept of products. It defines a product as anything that can be offered to satisfy a want or need, including physical goods, services, ideas, and experiences. It then discusses the meaning, features, levels, and classification of products. It also defines services and discusses the nature and characteristics of services. Finally, it discusses concepts like product mix decisions, product line appraisal, and the product-service continuum.
Principles of Marketing February 2022
This document provides an overview of marketing principles and concepts. It defines marketing as creating value for customers and building strong customer relationships to capture value in return. The marketing process involves understanding customer needs through research, developing a customer-driven marketing strategy involving segmentation, targeting, positioning and differentiation, and implementing marketing mix decisions around product, price, place, and promotion. Key concepts discussed include the marketing mix, new product pricing strategies, branding strategies, and the promotion mix.
Pp&bm 1
This document provides an overview of product policy, brand management, and related concepts. It defines product policy and explains that it covers product planning, development, line, mix, branding, positioning, and packaging. Brand management is defined as creating and sustaining a brand by defining, positioning, and delivering on brand promises. The document also discusses products and classifications of products, including consumer versus industrial products and different consumer product types. It introduces concepts like the product model, issues in product management, market segmentation, targeting, differentiation, and positioning.
Module 5 product and service marketing
The document provides an overview of key concepts related to products, services, and brands. It discusses what constitutes a product, different types of product and service classifications, decisions involved in developing products and services, and strategies for building strong brands. It also covers topics like services marketing, the service-profit chain, and strategies for differentiating services.
Similar to Product levls and classification (20)
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify ...
More from Vijyata Singh
Pricing decision
Price is the sum of all the values that customers give up to gain the benefits of having or using a product or service
Retail image mix
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Store Layout Design
Store layout is an arrangement of the store that include space management, product display, network of passages, arrangement for amenities and customer convenience and other facilities required.
Hypothesis
Hypothesis is a formal statement that represents the expected relationship between an independent and dependent variable.
It is an assumption about the relationship between two or more variables and is predictive in nature
Retail strategy
The long term plan the retailers make in order to achieve their objective is called retail strategy.
Internationalization process
This document discusses the stages of internationalization that companies go through as they expand globally. It begins by outlining several drivers of corporate internationalization including cost drivers, government drivers, competitive drivers, and market drivers. It then describes 5 stages of internationalization that companies typically progress through: 1) Domestic Company, 2) International Company, 3) Multinational Company, 4) Global Company, and 5) Transnational Company. For each stage, it provides details on the company's strategy, view of world markets, orientation, key assets, and the role of country units. It concludes by summarizing the differences between each stage in a chart.
EPRG Orientation
Douglas Wind and Pelmutter advocated four approaches to international business: the ethnocentric approach, polycentric approach, regiocentric approach, and geocentric approach. The ethnocentric approach involves exporting the same products designed for the domestic market to foreign countries. The polycentric approach decentralizes decision-making to foreign executives. The regiocentric approach markets similar products designed for a region to neighboring countries. The geocentric approach operates subsidiaries globally as independent companies coordinated by the headquarters.
International Business Environment- Domestic, Foreign & Global Environment
The document discusses the influence of domestic, foreign, and global environments on international business. It identifies controllable variables such as finance, production, human resources, and marketing. It also identifies uncontrollable variables including the domestic environment, foreign environment, and global environment. The global environment encompasses factors like the international economic environment, regional economic groups and agreements, and international financial institutions. Understanding the business environments is important for businesses to determine market potential, how to enter foreign markets, production scale, labor deployment, financing operations, marketing strategies, and compensation.
Market Environment Analysis
This document provides an overview of tools for analyzing a company's marketing environment, including SWOT analysis and Porter's Five Forces model. SWOT analysis involves examining a company's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model analyzes the bargaining power of buyers and suppliers, threat of substitutes, threat of new entrants, and rivalry among existing competitors. The document was created by an assistant professor to provide guidance on marketing environment analysis.
Retail strategy
The overall the retailing plan needed to operate the store efficiently and effectively is called Retail Strategy.
Retail formats
This document discusses various retail formats categorized by ownership. It identifies the main ownership models as independent stores, chain stores, franchising, leased department stores, vertical marketing systems, and consumer cooperatives. Independent stores are owned and operated by a single retailer, while chain stores have two or more outlets owned under joint control. Franchising involves a contractual agreement where a franchisee pays fees to a franchiser in exchange for using their brand name and operating format. Leased department stores involve renting space within a larger store. Vertical marketing systems integrate manufacturers, wholesalers, and retailers to facilitate product flow. Consumer cooperatives are owned by their customers.
Retail formats part 3
This document discusses different types of retail formats, dividing them into store-based retailing and non-store-based retailing. Some examples of non-store-based retailing discussed are direct marketing, which involves exposing customers to goods through non-personal media and allowing them to order by mail, phone or online; direct selling, which involves personal contact with customers in their homes; and vending machines, which allow 24-hour automated sales without sales personnel. The document also briefly outlines other non-traditional retail formats such as electronic retailing (e-commerce), mobile van retailing, video kiosks, event retailing, trade parks, and forecourt retailing at gas stations.
Retail formats part 2
This document discusses different store-based retail formats. It identifies convenience stores, supermarkets, food-based superstores, and limited-line stores as food-based retailers. For general merchandise retailers it outlines specialty stores, full-line discount stores, factory outlets, membership clubs, flea markets, off-price chains, and traditional department stores. The document provides brief descriptions of each retail format's characteristics including store size, product assortments, pricing, and target customers.
Retail formats
The document discusses various retail formats categorized by ownership. Independent stores are owned by a single retailer, while chain stores have two or more outlets owned under joint control. Franchising involves a contractual agreement where a franchisee pays fees to the franchiser in exchange for using their brand name and operating format. Leased department stores section off areas of a larger store to outside retailers paying monthly rent. Vertical marketing systems integrate manufacturers, wholesalers, and retailers to different degrees to facilitate product flow from creation to consumer. Formats provide options for retailers based on their resources and target markets.
Rural Consumer Behaviour
This document discusses rural consumers in India. It provides information on the profile of rural consumers, including their low literacy and income levels, scattered population across many villages, and principal occupations in farming and trades. It describes the types of rural consumers as household consumers, rural industrial users, and rural resellers. It also outlines different groups of rural consumers based on their buying behavior, such as habitual, cognitive, emotional, and impulsive groups. Finally, it briefly discusses factors that influence rural consumer behavior, including stimuli, perception, attitudes, needs, demographics, culture, and social influences.
Rural vs. urban marketing
The document compares rural and urban marketing in India, noting key differences in their philosophies, buyer motivations, marketing objectives, mix, research methods, technologies used, and development strategies. Rural marketing focuses on inclusive growth and uses simple research methods, while urban marketing emphasizes fashion, lifestyle, and sophisticated research. The marketing mix also differs, with rural using the basic 4 P's and urban utilizing an expanded 7 P's approach.
The Rural Environment
The document discusses the rural environment and is divided into several sections. It covers the demographic environment including changes in rural population, family structures, age, education, and occupation. The physical environment discusses rural settlements and housing patterns. The socio-cultural environment examines socio-cultural regions, village communities, and the caste system. The political environment analyzes panchayati raj institutions and gram sabhas. The technological environment addresses rapid mechanization and the growth of information and communication technology. Finally, the rural economic environment describes the transitioning rural economy, economic structure, rural enterprises, income disparity, and spending.
Evolution of Rural marketing
This document outlines the evolution of rural marketing in India through four phases:
Phase I (prior to 1960) consisted of agricultural marketing and exchanges of crafts and utensils; Phase II (1960-1980) saw the entry of consumer goods companies and changes in rural demand due to the Green Revolution; Phase III (1990-2000) included new service sectors, pro-rural government initiatives, and companies launching rural-focused products; Phase IV (after 2000) featured financial inclusion, media expansion, hiring of rural staff, and improved standards of living through various government programs.
Introduction to Rural marketing
This document provides an overview of rural marketing in India. It defines rural marketing as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand in rural areas. Some key points:
- Rural markets have consumers located in rural areas with different behaviors than urban consumers. Transactions can be rural-to-urban or urban-to-rural.
- Rural marketing focuses more on development than transactions, customer satisfaction, and increasing living standards through a mutually beneficial process.
- Rural markets are large and diverse but scattered, with low incomes mainly from agriculture. They face challenges like high distribution costs, seasonal demand, and lack of infrastructure.
Advertsing budget
The document discusses advertising budgets, which estimate the financial requirements to achieve advertising objectives within a given time period. The budget is a guideline for allocating funds to advertising functions and activities. Key factors that influence the budget include available finances, sales percentages, competitors' spending, and return on investment. The budget specifies income, expenses, and how funds will be allocated. It must be constructed within the company's financial capabilities. The budget process involves estimating total advertising costs based on market information, then appropriating funds and specifying expenditures for each advertising function. The budget is presented to management for review and modification before execution and control to ensure actual spending matches estimates. Various methods can be used to allocate the budget, such as percentages of sales or objectives
More from Vijyata Singh (20)
International Business Environment- Domestic, Foreign & Global Environment
International Business Environment- Domestic, Foreign & Global Environment
Recently uploaded
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
学校原件一模一样【微信：741003700 】《(worc毕业证书)伍斯特大学毕业证成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Recently uploaded (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
Product levls and classification
- 1. PRODUCT Levels & Classification Vijyata Assistant Professor, Ranchi Women’s College
- 2. Product- Definition Product is a set of tangibles and intangible attributes , which may include packaging, colour, price, quality and brand plus the seller’s services and reputation. A product may be a good, services, place, person or idea. - Stevenson
- 4. LEVELS OF PRODUCT • This represents the purpose of creating that product CORE PRODUCT • This represents all the qualities of the product BASIC PRODUCT • This refers to all the benefits consumer expect from this product EXPECTED PRODUCT • Additional features which set the product apart from competition i.e brand identity AUGMENTDED PRODUCT • Augmentation and transformation the product can undergo in future POTENTIAL PRODUCT
- 5. CLASSIFICATION OF PRODUCT Classification of Product On the Basis of Durability On the Basis of Tangibility On the Basis of User Status
- 6. CLASSIFICATION ON THE BASIS OF DURABILITY PRODUCT DURABLE PRODUCT (Furnitures, Gas Stove, Gold jewellery) NON-DURABLE PRODUCT (Vegetables, Milk, Cold drinks)
- 7. CLASSIFICATION ON THE BASIS OF TANGIBILITY PRODUCT TANGIBLE PRODUCT (ALL GOODS) SERVICES
- 8. CLASSIFICATION ON THE BASIS OF USER STATUS PRODUCT CONSUMER PRODUCTS INDUSTRIAL PRODUCTS
- 9. CONSUMER PRODUCTS Convenience Products • Low involvement, frequently bought product. • Eg.- Soap, Milk Shopping Product • High involvement engaging products • Eg- TV, Mobile Phones Speciality Product • Purchased for maintaining image or for some special needs • Eg – Wedding Gown, Jewellery, surgical items
- 10. INDUSTRIAL PRODUCTS • Raw material • Manufactured materials and parts Material & Parts • Installation • Accessory equipment Capital Items • Operative supplies • Business Services Supplies & Services
- 11. THANK YOU!!! Write to me at Vijyata.rwc@gmail.com or comment in the comment box