This document discusses product issues in channel management. It covers several objectives: 1) Understanding how marketing mix variables interface with channels to create synergy. 2) New product planning, the product life cycle, and strategic product management. 3) Gathering channel member input in new product development and ensuring acceptance. 4) Managing products through the life cycle stages of introduction, growth, maturity, and decline. 5) Implementing product strategies like differentiation, positioning, and branding that depend on channel roles. 6) Providing necessary product service through manufacturers and/or channels.