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Marketing Environment

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Maxwell Ranasinghe
Maxwell Ranasinghe

Know your self and playing field before you bat

Business
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Marketing Environment Maxwell Ranasinghe B.Sc. ( Business Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA) MSLIM
Marketing Environment ,[object Object],[object Object],[object Object]
Elements of the Marketing Environment Internal / organisational environment Operational/micro External / Macro
Internal environment status Corporate Culture Staff Relationships Resource Constraints Internal Environment Behavior in dealing with the environment
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Micro Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operational/ Micro Environment Micro Environment Intermediaries Competitors Suppliers Customers Publics
Suppliers ,[object Object],[object Object],[object Object],[object Object]
Intermediaries ,[object Object],[object Object],[object Object]
Competitors ,[object Object],[object Object],[object Object],[object Object]
Michael Porter’s Five Force Model in analyzing competitors
Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro (External) Environment ,[object Object],[object Object],[object Object],[object Object]
A list of main External Environment factors (PESTEEL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political and Legal Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social and Cultural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Technological ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ecological Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Environment ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Legal ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Environment

  • 1. Marketing Environment Maxwell Ranasinghe B.Sc. ( Business Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA) MSLIM
  • 2.
  • 3. Elements of the Marketing Environment Internal / organisational environment Operational/micro External / Macro
  • 4. Internal environment status Corporate Culture Staff Relationships Resource Constraints Internal Environment Behavior in dealing with the environment
  • 5.
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  • 12. Operational/ Micro Environment Micro Environment Intermediaries Competitors Suppliers Customers Publics
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  • 16. Michael Porter’s Five Force Model in analyzing competitors
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