The document discusses various topics related to marketing including types of products based on durability and usage, brand hierarchy, packaging, product lifecycle, promotion, and advantages and disadvantages of television advertising. Specifically, it covers non-durable, durable and service products. Consumer products include convenience, specialty, shopping and unsought types. It also discusses manufactures brands, resellers brands and generic brands. The document outlines the stages in a product lifecycle as introduction, growth, maturity and decline. Finally, it provides details on the advantages of reaching large audiences through TV ads but notes the high production and air time costs.

1. oSHUBHAM SHAH
oSANIKA SHAH
oSHUBHAM JOSHI
oAKANKSHA JAIN
oSHAHABAZ KHAN
oROOPASHREE
oSUNIL RATHOD
TOGHETHER WE STAND , TOGHETHER WE FALL
ONE FOR ALL, ALL FOR ONE

3. Anything that can be offered to a market for
attention, Acquisition, consumption that
might satisfy a need or want.

4. TYPES OF PRODUCT
• Based on DURABILITY
Product can be classified into 3 groups:-
1. Non-Durable: FMCG products
2. Durable: Electronics.
3. Service: Hospitals, Schools etc

5. • Based on USAGE
Product can be classified into 2 types:-
 Consumer
a) Convenience : Chips, Chocolates etc
b) Specialty: Reebok, Nike, Fasttrack.
c) Shopping : Household Appliances.
d) Unsought: Insurance policy.
 Industrial Product : Raw materials,
component parts etc.

6. HIERARCHY OF PRODUCTS
• CORE PRODUCT :
Bike(for transport )
• GENERIC PRODUCT:
Bike(high mileage)
• EXPECTED PRODUCT:
Bike(disc-break)
• AUGUMENTED PRODUCT:
Bike( Aprilla and Ducati)
• POTENTIAL PRODUCT:
Bike(1000cc in 1.5lakh)

7. Brand is a image or
recognization of product set
in the minds of the
customers distinguishing
from the competitors
product.

8. TYPES OF BRAND
MANUFACTURES BRAND
RESELLERS BRAND
 GENERIC BRAND

9. Exhibiting important information on product
package

10. Packaging is a set of activities of
designing and producing the container for
a product.

11. PRODUCTLIFECYCLE
PLC analysis gives us the idea to create
strategies and modify the products. Generally,
PLC of a product is marked by 4 stages:

27. Promotion refers to raising customer awareness
of a product or brand, generating sales, and
creating brand loyalty. It is one of the four basic
elements of the market mix, which includes the
four P's: price, product, promotion, and place

33. The Advantages and Disadvantages of
Advertising
The Advantages
 Advertising on TV gives you the
opportunity to communicate with local,
national and even international audiences.
This is done in just short amount of time.
 TV ads use audio, visuals and actions to
convey the message which easily catches the
attention of consumers. When messages are
conveyed successfully, the ad becomes more
credible to the audience.

34. The Disadvantages
 The primary disadvantage of TV display
advertising is the high costs. TV ads are
very expensive. The longer the air time,
the more expensive it is. The cost will also
depend on what time you choose to
telecast your ads. Also, you have to pay
for the air time every time the ad is
shown.
 Aside from the expensive air time rates,
you also have to pay a team of experts to
create the advertisement for you. You will
need to hire a script writer, video editor,
models or an advertising agency.