Marketing management
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The document defines marketing as directing the flow of goods and services from producer to consumer by identifying consumer needs and fulfilling them profitably. It discusses the differences between marketing and sales, segmentation bases including demographic and behavioral factors, positioning products in consumers' minds, levels of products from core to potential benefits, branding as converting products to successful brands using names and symbols, and various promotion techniques including advertising, sales promotion, personal selling, public relations, and direct marketing.
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GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED: MARKETING PLAN
Presented by:
Stanley Pierre-Charles
Instructor:
Dr. Karen Mountain
Course:
Marketing management (MKT 500)
Institution:
Strayer University
Date submitted:
Saturday, August 2, 2014
Executive summary
Here comes the answer to all your transport challenges, galactic company has a solution that everyone has been yearning to have. The car is designed with the customer in mind as it satisfies all the needs that one can ever imagine about, the company has arranged a motor show that will present a new product into the market, an event that is a must come for all those lovers of cars, the company is willing to make an exchange of items with the customers who will agree to return all new vehicles purchased from our firm in exchange of the new module. It is a chance for everyone to get to enjoy the new product that comes with additional value; it is a night meant to satisfy all the complaint we have received about the cars that we sold in the previous trading period.
First step: upon receipt of an invitation, there will be description of the details about the event with the theme of the event highlighted, all the procedures of returning the cars will be noted, and the deadlines too indicated. Requirements will also be in the invitation paper where it will be noted that only the cars that have covers less than 100 miles will be accepted
Second step: bring your car to our collection center at the galactic exhibition center one month before the event takes place any working day from eight o’clock to six o’clock. Upon receiving your car, you will be given a voucher that will give you the needed requirement to pick another car on the day of the exhibition
Step three: the event day will be ready before the customers start entering the hall, entertainment will comprise of music with wine as people will be mingling around getting to know each other
Fourth step: guests will have the opportunity to pick out their desired cars that will come in different colors
Final step: after the event all the received vehicle will be transported to our manufacturing base where they will be worked on and all will be upgrade to the new module
Sales forecast
-
Year 1
Year 2
Year 3
Year 5
Sales
$3,00,0000
$3,500,000
$3,600,000
$3,801,500
% Increase
-
10%
12%
16%
Sales/ Monthly
$3000,500
$3500,500
$3700,600
$3900,700
Sales/ Week
$100,500
$110,400
$110,900
$120,400
Sales/ Day
$10,400
$10,630
$10,700
$10,700
Quick Facts for ZIP Code 06515
· Population: 17,402
· Median Age: 31.2
· Median Income: $57,000
· Consumer Spend: $444 MM
· Consumer Spend ($/HH): $67,778
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