The document discusses mobile phone covers and their increasing popularity with the rise of smartphones. It notes that smartphones are delicate and require protection, and that mobile covers provide necessary security and support. Mobile covers come in a wide range of unique, attractive designs and price points to suit all budgets. They provide complete protection from dust and water resistance. Using mobile covers improves the grip and durability of smartphones.

3. Mobile covers were always appreciated but the market of mobile covers has
become huge ever since the smartphone came into trends. When people get
the features of smartphone then, they also get the liability of good handling.
Smartphones are integrated with advanced technological feature which makes
them delicate too. We all know that the mobile phone is essential part of our
lives and should be protected. They are becoming a necessity of business and
also individual people use smartphones for their daily purposes. Other
additional gadget makes the smartphones even more useful and assistive.
Therefore, it becomes necessary to provide necessary support and security to
your smartphone all the time and mobile covers free you from all such worries
because this is all in one solution for your smartphone safety.
INTRODUCTION

4. • Complete protection from dust particles
• Water resistant feature is available in many mobile covers
• The grip of the smartphone will become better
• Your smartphone will become durable
• Huge range of unique and attractive designs will be waiting for you
• There is a wide range of covers that can fit all your budgets
BENEFITS

5. Stronger than Stronger
DEFENDER CASES

6. • Logo:
• U.S.P: It is not only built to protect the phone from physical
damage but also absorb the heat of the battery.
• Target Segments: To all the age groups, especially youths and
teenagers.
DEFENDER

7. • All the cases are made in India.
• The cases are compatible to most of the brands like Apple,
Samsung, Motorola, Xiami, HTC, Oneplus, Google and many
more.
• The cases are slim, light weight and they have a thin layer of
carbon fibre mixed with aluminium alloy which is a key feature
which will absorb the heat of the phone.
• Defender also manufactures cases for laptops, Tablets and
mobile phones.
• There are many appeals and colour to choose one.
INTRODUCTION ABOUT
DEFENDER

8. Tablet Case X & X1
TABLET CASES

9. Mobile Case Series A & A+
MOBILE CASE

10. Case S & S1
DEFENDER LAPTOP CASES

11. The license received by the company are:
• Manufacturing License.
• Pollution Control License.
• Transport License.
The following Registration was done by the company:
• GST
• CST
• Registration of Patent.
• Registration of Trade Mark.
LICENSING

12. INFRASTRUCTURE

13. • The head quarters is in Bangalore. Because it is a hub for commercial
meeting and it has good railway and air network.
• The manufacturing unit is in Mangalore. Because the climatic is most
suitable there and the raw materials(Rubber) and labour are available at
cheaper rates.
• The warehouses are located in 3 different cities Bangalore, Mangalore and
Mumbai because it will be easy for distribution of the product according to
the demand.
LOCATION AND WAREHOUSING

14. PACKAGING

15. There are large number of consumers products, the potential buyers are
scattered over a wide geographical area. In order to contact these people
efficiently and effectively, It is important to take help of incendiaries as
contacting them directly may not be cost effective and may be difficult even
otherwise.
Channels of distribution are set of firms and any individuals that take tittle,
or assist in transferring tittle, to particular goods or service as it moves from
the produces to customers. In other words, channels refers to a team of
merchants, agents and business institutions that combine physical movements
and tittle movement of products to reach specific destination.
CHANNEL OF DISTRIBUTION

16. We are going to outsource an organisation to sell out our products to the customers.
Sales outsourcing is a way for companies to attract, increase high volumes of sales for
their products or services by using a third party. The company typically uses
outsourcing companies to improve sales volume without links to the sales team that
carry out those campaigns. The company that undertakes the outsourcing without
normally be paid based on the results they are able to generate, and therefore creates a
mutually beneficial situations for both client and the outsourcing company.
We outsource for sales of our product because it is expected to be cheaper than the
fully loaded cost of employing sales people, but calculating the cost comparison over
time is far from straight forward. Nevertheless, replacing fixed cost with variable cost
is attractive to budget-holders. However, unlike many forms outsourcing, the
advantages of sale outsourcing does not often come from saving cost but rather
increase revenue or providing speed of response of flexibility.

17. • It is the process of movement of products from one place to another.
• Transportation can take place through air, water, road, railways etc.
• The goal of the businessman is to reduce the cost of transportation
charges while meeting the demand.
• The cost depends upon the distance and quantity of the goods.
• Therefore we prefer railway and road transport which are cost effective
and safe mode of transport.
TRANSPORTATION

18. Device Laptops Tablets Mobile
Model
S
S1 X X1 A A+
Manufacturing Cost 200 250 100 200 150 250
Rent 99 99 99 99 99 99
Outsourcing 45 90 15 45 30 60
Transport Charges 50 50 50 50 50 50
Profit Margin 105 210 35 105 70 140
Total Marked Price 499 699 299 499 399 599
PRICING

19. Max Min
Spigen 1299 699
Ringke 999 599
Incipio 1899 799
Peotic 899 499
Defender 699 299
PRICE WAR

20.  Strength : Supply of goods and distribution chain; Online
webstore; Unique Product; Technology and Innovative culture.
 Weakness : Lack of sales; Variety of phone case.
 Opportunity : Innovation; New technology; New product and
market.
 Threats : Change in taste; Large companies; Huge
competition and Substitution products.
SWAT ANALYSIS

21. Purchased Online Ads
Posting ads on websites that receive heavy traffic is one way to get the word
out about your business. Social networking sites such as Facebook or MySpace
have advertising programs with ads tailored to a particular demographic. You
can also use the Google AdWords service to post online ads.
Newspaper Ads
A traditional form of advertising, daily and weekly newspaper ads allow you to
target specific geographic neighborhoods. Attaching an incentive, such as a
coupon, to the ad can help track the ad's effectiveness.
PROMOTION

22. Radio Advertising
A catchy jingle and quick tag line can enhance a radio ad's effectiveness.
Matching the station you choose with your target demographic is key.
Television Advertising
Television ads on local stations might require time and effort to produce, but
can be especially effective if you sell a product or service with a high price
point.
Event Sponsorship
Advertising your product or service through event sponsorship can take many
forms. One option for events that require a hand-stamp for entry is to provide
the venue with a stamp that bears your company logo.

23. A. People preferring phone case that fully covers the phone buttons: ( Eg:
Volume Button and power Button )
SURVEY
0
1
2
3
4
5
Yes No Don’t Matter

24. B. Most important points when making a decision in buying a phone case:
SURVEY
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5
10
15
20
25
30
35
40
Price Design Color Brand Quality

25. C. People preferring Carbon Fibre case over Silicon Jelly case:
SURVEY
0
1
2
3
4
5
6
7
Yes No

26. THANK YOU