Procter and Gamble Case Study

2. PROCTER AND
GAMBLE CASE
STUDY

3. COMPANY OVERVIEW
 Procter and Gamble (P&G) are a large
manufacturing company offering a
wide range of products to many
different target markets.
 Its products include cleaning agents,
pet products and personal care
products.

4. FOUNDERS
William Procter, a candlemaker and James
Gamble, a soapmaker both from United
Kingdom.

5. HEADQUARTERES
The company is headquartered in
downtown Cincinnati, Ohio, United States.

6. HISTORY
 Their father-in-law, called a meeting in which he
persuaded his new sons-in-law to become
business partners.
 On October 31, 1837 Procter & Gamble was
created.

7. PRINCIPLES
 We show respect for all individuals.
 The Interests of Company and Individual are
Inseparable.
 We are Strategically focused in OurWork.
 We seek to be the best.
 We are Externally focused.
 We value Personal Mastery.

8. Global
 P&G touches and improves the lives of about
4.4 billion people around the world with its
portfolio of trusted, quality brands.
 With operations in about Eighty Countries,
P&G brands are available in about 180
countries around the world.

9. P&G LOGO

10. Operations
 The company structure is categorized into
two “Global Business units” with each one
categorized into “Business Segments”.
 Their Global Business Units includes:
1. Beauty & Grooming
2. Household Care
 Global Business Units focus solely on
consumers, brands and competitors around
the world.

11. COMPETITORS

12.  In October 2008 P&G was named one of
“Canada ‘s Top 100 Employers” by Mediacorp
Canada Inc. and was featured in Maclean ‘s
newsmagazine.
 Late that month , P&G was also named one of
Greater Toronto’s Top Employers, which was
announced by the Toronto Star Newspaper.

13. BRANDS
 As of 2015,the company stated that it owned
the following brands with net annual sales of
more than $1 billon.These are some of
brands:
1. Ariel laundry detergent
2. Bounty PaperTowels
3. Charmin bathroom tissue and moist
towlettes
4. CrestToothpastes

14. 5. Dawn dishwashing
6. Downy fabric Softener and dryer sheets
7. Febreze odor elminator
8. Gain laundry detergents
9. Gillette razors and shaving soaps.
10. Head and Shoulders shampoo
11. Olay personal and beauty products
12. Oral-B inter dental products

15. PRODUCT DIFFERENTATION
 BRAND LOYALTY
 DISTRIBUTION CHANNEL
 INNOVATION
 PRICING STRATEGY
 QUALITY OFTHE PRODUCT

16. DISTRIBUTION STRATEGY
 Marketing Channels are set of independent
organizations involved in the process of
making a product or service available for use
and consumption.
 The distribution is of three types which is
followed:
1. Intensive Distribution
2. Extensive Distribution
3. Specialty Distribution

17. PROMOTION STRATEGY
 P&G insists on pull strategy
 Heavy advertising and media pioneer
 Advertising creativity
 P&G- A click mortar company
 Coupon

18. PRICING STRATEGIES
 To find the set of prices that maximizes the
profits from the total product mix
 Learn how companies adjust their prices to
take into account different types of
customers and situations.
 Know the key issues relating to initiating and
responding to price changes.

19. CONCLUSION
 As we know there are my competitors in this
time in the market so P&G are focused to
target the middle class people for increasing
sales as well as market shares.
 Some products like Gillette to target the
higher segment of the market.
 In India Hindustan Unilever is the biggest
competitor in the FMCG market.