Probing Our Future

Presentation © 2016 The Transformation Society
@TransformSoc
Probing Our
Future
Ray Gallon
Neus Lorenzo
http://www.historytoday.com/sites/default/files/telescope.jpg

@TransformSoc Presentation © 2016 The Transformation Society
What happens when you put 14
experts in a room and you ask them...?
What’s your superpower?
You get clever questions!
And yours?
h.p://en.wikipedia.org/wiki/File:Pietro_Longhi_021.jpg

An on-going research project
Workshop
Webinar
White
Paper
Twi.er Chat
Blog Post

Superpowers Reveal
Underlying Needs
  Organizational change –
adaptation, new ways of working,
institutional and industrial change,
new channels for delivering
information, new collaboration styles
  Simplifying – seeing beyond the
obvious, solving confusion, finding
the essential, desire to go farther.
  Flying – quick thinking, creativity,
and adaptability, joy, fun, open
space, overview.
  Time Travel – change, the ability to
remake things, accuracy, catch up,
quantity of work.
  Bridging or Transport – contact,
mediating, helping others, mind-
travel, storytelling, problem
management, personal and
organizational improvement.
  Mind reading – collaboration,
networking, breaking down silos,
understanding others,
understanding, self-expression.
  Cost control – financial and social
value, and temporal, personal
investment and organizational
efficiency.

Aligning Superpowers
to Maslow’s Hierarchy
h.ps://upload.wikimedia.org/wikipedia/commons/thumb/5/58/Maslow%27s_hierarchy_of_needs.svg/800px-Maslow%27s_hierarchy_of_needs.svg.png
•  Organizational change
•  Simplifying
•  Flying
•  Time Travelling
•  Bridging
•  Mind reading
•  Cost/Value

Personal and Collective Priorities
ConnecQvity
CollaboraQon
CoordinaQon
AStudes
EmoQons
MoQvaQons
Feedback
h.p://core0.staQcworld.net/images/arQcle/2015/12/customer-feedback-ts-100634078-primary.idge.jpg
Context sensing
Geolocation
Multilingualism
Motion sensing
Biometric sensing
Augmented Reality
Emotional intelligence
Environmental controls
Artificial intelligence
User communities
Etc.
Agile workflow
Group working spaces
Internationalization
Networking
Big data
Internet of Things
Multichannel
Transmedia
Organizational culture
Etc.

Labour Market Needs
h.ps://pbs.twimg.com/media/CtYLIUtWcAEGrhx.jpg:large

Do we add cost or value to our
products? How?
Hard costs/Subjective Values
h.ps://steemit.com/bitcoin/@kierkeguardian/why-bitcoin-is-not-ﬁat

Possible Answers
  Control costs by quickly identifying and limiting
ourselves to key information
  Add social value by answering users’ most
important questions and solving their problems
  Create synergy by finding patterns and
relationships across the entire organization
  Improve organizational efficiency with user
feedback communities

Challenges – Industry 4.0
h.ps://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Industry_4.0.png/500px-Industry_4.0.png
Collaboration:
•  People-people
•  People-machine
•  Machine-machine

Industry 4.0 – Vision
h.p://image.slidesharecdn.com/industrie4-140923103635-phpapp02/95/industrie-40-preparing-tomorrows-digital-manufacturing-4-638.jpg?cb=1411469144
Source: Frost & Sullivan

Growing Transversal Markets
h.ps://www.tracQca.com/wp-content/uploads/2015/03/ARMD-15-chart.jpg

h.p://www.bitkom-research.de/WebRoot/Store19/Shops/63742557/MediaGallery/Press/2015/10_Oktober/20151006_Industrie_4.0_EN.jpg
Industry 4.0 is Already Here

Get ready to understand other disciplines to
break down silos! Which do we need most?
Tech Comm skills/Right to privacy
Heat mapping
h.ps://blog.kissmetrics.com/wp-content/uploads/2013/06/8-baby-face-eye-tracking.jpg

Mind Reading We can’t do it yet, but
we do have facial recognition!
Feedback: attention and comprehension

Intensifying Human-Machine Interaction
h.ps://www.dri.co.jp/auto/report/tracQca/images/BIOE-15-chart.jpg

Context sensing
h.p://1u88jj3r4db2x4txp44yqe1.wpengine.netdna-cdn.com/
wp-content/uploads/2014/07/placeus.jpg

Hey Siri…
What if the answers weren’t canned?

How can we help users in more
personalized ways?
Anticipation/Automation
h.ps://www.youtube.com/watch?v=c0nvdiRdehw

Written procedures
Web FAQ’s
Contextual Help on-click
Context Sensing and
Anticipation
Artificial Intelligence & IoT
Embedded & Automatic
Policies for Safety
Tech Comm Examples
Effectiveness
Excellence
Efficiency

Driverless cars
Auto companies’ own insurance
Government
Regulation
?
How are you
making me safer,
better, or more
powerful in this
car?
What should the self-driving car do?
translate
analyse
design
deliver

Empowering Artificial Intelligence
  Extract content from
user’s environment
  Use physical detection
of fatigue or other
states to deliver the
best content for the
moment
  Include haptic
feedback - how hard
they push "return," for
example

The role of AI in Personalization
UX Persona As humans we can define a few
generalized personas for our users
With artificial intelligence, we can define
thousands of specific personas defined by:
•  Identified personality traits
•  Geolocation
•  Current emotional state
•  Learning style
•  Date / time / season
•  Gender
•  State of health
•  …
h.ps://www.smashingmagazine.com/wp-content/uploads/2014/06/03-persona-pile-opt.jpg
With IBM Watson
and Google Mind,
AI becomes a
service

From Just in Case
to Just for You
US Food and Drug AdministraQon (FDA) approved the ﬁrst
implantable microchip for humans in 2004
h.p://www.nbcnews.com/id/6237364/ns/health-health_care/t/fda-approves-computer-chip-humans/#.V_C0hfCLTIU

Do Artificial Intelligence Implants
Make You Uncomfortable?
2014 study

How can we optimize the
information life cycle?
Remake/Catch up
h.p://www.aplaceformom.com/blog/wp-content/uploads/2014/12/8-alzheimers-behaviors-to-track.jpg

How to Do This?
  Information composting:
  More sophisticated
governance
  Obsolete information is
broken down
  Still-usable parts are
recycled back into the
system

Information Composting
  A Nemetic Process
  Notice
  Engage
  Mull
  Exchange
h.ps://s3.amazonaws.com/leaﬂy-s3/content/compost-tea-recipe-and-beneﬁts-for-cannabis/
JSB6jLSuqKSeHiXATu3g_how-to-make-compost-tea-for-cannabis-key-ingredients.jpg

Data Collection as “Travel”
  A repository handles
info composting
  Must be dynamic
  Also retains
historical information

Update cycles keep getting shorter.
How do we verify our information?
Think quick/Holistic view

Agile Information?
  Integrated tools,
including:
  Planning
  Databases
  Internal communication
  Auto-detection of
obsolescence (governance)
  Automate system of needs
detection
h.ps://agileinsights.ﬁles.wordpress.com/2013/08/agile_soqware_development_methodology.jpg

Nimble Information
h.p://tr3.cbsistaQc.com/hub/i/r/2014/05/20/138edb06-117f-4d49-acf8-7a2579e0e393/resize/620x/f9d174bb929bfa8131a93b5e2a736a67/word-
lens-hero.png

Flying: Holistic View, Multiple Perspectives
h.p://www.spacetoday.org/images/Sats/MilSats/DSCS_SatInSpaceLockheedMarQn.jpg
h.p://www.fodors.com/ee/ﬁles/slideshows/Asheville-Hot-Air-Balloons.jpg
Glocal - Meso
Global - Macro

What can you do to simplify your
content?
Find the essential/Go farther

Four Ways to Simplify a DVD Remote
Source:
Giles Colborne
CX Partnersh.p://www.slideshare.net/cxpartners/secrets-of-simplicity

How Far Can We Go?
  Hand made
  Personalized
  Simple, economic,
practical, low-tech
But…
  Not marketable
  Not standard
h.p://www.jasonmorrison.net/content/wp-content/uploads/2009/03/remote.jpg

How can organizations make people
safer, better, or more powerful?
New ways/Adaptation
h.p://carnegiecoach.com/wp-content/uploads/2015/03/
Depositphotos_15595573_s.jpg

Organizational Change 2030
Knowledge building Community building
h.p://en.unesco.org/sdgs

Deep Content to Facilitate Structural Change

Deep Context Creates New Information Offers

Some organizations are afraid:
•  Security
•  Cost
•  Privacy
•  Legal threats
Communicators need to
diversify for advancement
Practitioners want:
•  Freedom
•  Connectivity & Networking
•  Cloud space
•  Personal career evolution
Fluid information can change
even rigid institutions

Change and Continuity
http://news.bbcimg.co.uk/media/images/65156000/jpg/_65156906_e4480077-rock_art.jpg From the tomb of Seti Ihttp://www.catchpenny.org/images/seti1a.gif
Codex Mendoza, Aztecs.
http://commons.wikimedia.org/wiki/File:Codex_Mendoza_folio_67r_bottom.jpg
http://d1pax3e3t5tpyh.cloudfront.net/cdn/farfuture/
hRa1E9bcwAEN6qgrB_uBLfvI_VGKAygc570EYyCciyw/mtime:1371722602/sites/default/files/styles/
main_image_857/public/ten_leaders_at_g8_summit__2013.jpg

What We Need…
More
questions?
At least until
Thursday.
Real-time chat:
#AdobeChat
#TechComm
Join us at
15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT

Twitter: @Transformsoc
Web: www.transformationsociety.net
Thank You!
And thanks to all participants at
the TCUK workshop
Neus Lorenzo: @NewsNeus
Ray Gallon: @RayGallon
See you Thursday, #AdobeChat #TechComm
15:00 BST / 16:00 CEST / 10:00am EDT / 7:00am PDT

Probing Our Future

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