Here are some key steps your company can take to adapt to creative disruption:
1. Conduct a thorough assessment of your industry and company to understand how digital technologies and new business models are impacting your business. Identify both threats and opportunities.
2. Develop a digital transformation strategy with clear goals, priorities, timeline and budget. The strategy should focus on both incremental changes as well as "big bets" that could significantly disrupt your business model.
3. Upgrade technology infrastructure to support digital initiatives. This may require investments in areas like cloud, mobile, analytics, automation, etc.
4. Re-evaluate organizational structure and culture. A more agile, collaborative culture is needed to foster innovation. Consider new roles like
1. Putting Things In Perspective
The Most Important Realization About 4IR, Factories Of the
Future, and CIM 4.0
Phil Andrews
March 2019
1
2. Some Negative Aspects of 4IR
• The explosion of technologies (too many, too fast) cannot be
comprehended and implemented or adopted by most companies and
individuals ➔ Core industries disruption issue
• The pace is too frantic. Modern life is giving us brain fatigue. See:
https://www.salon.com/2021/12/12/the-dangers-of-overtaxing-your-
prefrontal-cortex/ ➔ Health issue
• The gap between the Haves and Have-Nots is getting bigger ➔
Inequality issue
• Vulnerability of systems and devices ➔ Cybersecurity issue
• Misuse of data/information ➔ Ethical issue
Phillip Andrews 2
6. Phillip Andrews 6
Advice: We all need to focus on the vital
few and pay less attention to trivial many
(a.k.a. Pareto’s Law or the 80-20 Rule)
Let’s decipher this rule for this course.
The following represent the “Trivial
Many” of CIM 4.0:
• Motors
• Valves
• Controller boxes
• Manufacturing Metrics
• Conveyors
• Storage Systems
• Inventory Control
• Capacity Planning
• Production Control
• Master Production Schedule, etc.
The Vital Few are:
New Strategies, Philosophies, Culture
New Disruptive Business Models
New Technologies
The essence of 4IR and Smart Manufacturing
Understanding The Big Picture of 4IR
Holistic Thinking
We will
cover them
briefly
because
they are part
of this book.
This book does not cover these topics!
8. CIM 1.0 and
CIM 2.0 focus
CIM 4.0 focus
Phillip Andrews 8
NEW
SERVICES
NEW CULTURE
NEW MFG
METHODS &
TECHNIQUES
NEW
CAPABILITIES
NEW PHILOSOPHY
ABOUT WORK
NEW
PRODUCTS
9. CIM 4.0 New Philosophy
• The Digital Age encourages collaboration (creating business ecosystems and online
communities), expanding globally, reaching markets around the planet, being
unafraid of sharing information … treating manufacturing as a service (MaaS).
• ICT is no longer a mere tool. It is now a strategic weapon, and a critical part of
competing globally.
• ICT is inescapably entwined with the environment we live in. It’s omnipresent and
ubiquitous (just like electricity). It enables omni-convergence.
• Connectivity is essential. Intelligence is essential. Improving QoL is essential.
• The barriers between our online (connected to the internet) and offline (outside
the digital sphere) worlds are fading; we now move within the maelstrom of the
“infosphere”, living an “onlife” (living simultaneously between both worlds).
Phillip Andrews 9
12. Deciphering The Acronyms
• PaaS – Platform as a Service
• IaaS – Infrastructure as a Service
• SaaS – SW as a Service
• DaaS – Data as a Service
• DbaaS – DB as a Service
• FaaS – Functions as a Service
• EaaS – Equipment as a Service
• EaaS – Everything as a Service
Phillip Andrews 12
https://blog.britesys.com/blog/a-
guide-to-the-everything-as-a-
service-model
13. Ubiquitous Computing
• Information and knowledge are available Anytime, Anyplace, in Any
Time Zone, in Any Language, and in Any Format (suitable for different
devices)
• The interface is transparent or invisible
• The technology itself is transparent
• It promotes Calm Technology (systems and apps that “calm” and
inform simultaneously). Calm Technology utilizes the users’ periphery
• It promotes staying in touch and being informed on a continuous
basis
Phillip Andrews 13
15. Phillip Andrews 15
Citizens and employees care
more about what they see
(above the visibility barrier).
They care very little about
infrastructural
elements/components.
They care about what
improves and makes their
lives better and easier.
The inner workings are of
no one’s concern!
The best technologies are
the ones that are
transparent to the users.
19. Phillip Andrews 19
Lockheed Martin Innovation
Lockheed Martin's innovation culture is considered extremely innovative by its employees. Lockheed Martin's
innovative company culture has to be ingrained within the work culture, and adopted by new hires. At Lockheed
Martin, employees think the most important qualities a new hire must have are work ethic and prior experience.
Lockheed Martin's innovation stems from the health of their work culture which their employees believe is
healthy.
Work Culture: B- (Lockheed Martin is in the Top 40% of Similar Sized companies on Comparably)
Meetings: C (Lockheed Martin is in the Bottom 45% of Similar Sized companies on Comparably)
Leadership: C+ (Lockheed Martin is in the Top 50% of Similar Sized companies on Comparably)
https://www.comparably.com/companies/lockheed-martin/innovation
21. Phillip Andrews 21
Fostering Innovation at Lockheed Martin
One facet of fostering innovation is maximising employee potential, many employees at Lockheed Martin feel as
though they’re using their full potential. Another method for encouraging innovation is using meetings for
knowledge sharing, 56% of employees think Lockheed Martin meetings are effective. Lastly, at Lockheed Martin
most employees receive valuable feedback on a every week basis, which allows employees to feel comfortable
with failure.
How innovative is your company?
Extremely Innovative 44%
Somewhat Innovative 22%
Neutral 11%
Needs Improvement 12%
Stuck in the Past 11%
How often do you get valuable feedback on how to improve at work?
Every week 30%
Once a month 11%
Once a quarter 12%
Once a year 21%
Never 26%
25. 1st Realization
• The 4th Industrial Revolution is focused on ALL Industries and
Sectors. Previous revolutions put more emphasis on Manufacturing.
Phillip Andrews 25
Manufacturing has fallen to 8th
place in terms of employment.
Manufacturing was #1 in
employment in 1960.
However, Manufacturing is still
among the top 2 industries in
terms of value and importance
for the country!
26. 2nd Realization
• All key technologies are strongly interrelated.
Smart Chips and Sensors
Smart Networks and Smart Grids
Smart Apps (incl. Analytical Tools)
Smart Computing (Edge and Cloud Computing)
Smart Storage (Cloud) and Big Data
Smart Equipment
Smart Products and Smart Services
Cybersecurity
Etc.
Phillip Andrews 26
27. Big Data Is One Of The Most Strategic Aspects
In An Enterprise
Phillip Andrews 27
Data is the “new
oil” for the country.
Where data flows,
money and power will
flow as well.
The key is to convert
data into knowledge!
28. The New Mentality
• Collecting data continuously and in real time ➔
• Converting data into knowledge in real time ➔
• Translating and analyzing the knowledge in real time ➔
• Aiding Decision Making in real time based on the newly acquired
information/knowledge ➔
• Taking action in real time ➔
• Storing the new lessons learned (if any) into a knowledge
warehouse for future reference
• Leveraging the acquired knowledge forever
Phillip Andrews 28
30. 3rd Realization
• The label CIM is being replaced with CIE.
• The focus has shifted from Computer Integration to “Smart” or
“Intelligent”. Thus, Smart Manufacturing is a better label for
manufacturing plants today. And eventually, the label “Autonomous
Manufacturing” will be even more fitting. Thus, the focus has
shifted as follows:
Integration ➔ Smart ➔ Autonomy
Phillip Andrews 30
31. 4th Realization
• The focus of the value chain has also shifted away from the
factories. In the past the factory was the lynchpin of all almost all
value chains because that’s where most of the value was being
created. But now, services offer as much or more value than
products. Thus: the focus shifted as well:
Factory ➔ Enterprise ➔ Extended Enterprise ➔
Networked Enterprise ➔ Business Ecosystems
Phillip Andrews 31
32. 5th Realization
• Omni-Convergence will accelerate and transform industries,
technologies, devices, systems, networks, services, lines of business,
value chains, market segments, etc. Tremendous new opportunities.
Phillip Andrews 32
34. 6th Realization
• The speed of technology-related introductions (incl. apps, systems,
networks, devices, etc.) will accelerate in the years ahead. Here are
some great technologies that will revolutionize everything:
• Quantum Computing
• Advanced Analytics and Cognitive AI
• Cognitive and Autonomous Robots
• Network (or Internet) of Everything
• Zero Trust Security
• Telehealth, Telemedicine
• Remote and Ubiquitous Learning
Phillip Andrews 34
35. 7th Realization
• Digital Transformation (DTX) is more difficult and challenging than
most people realize and anticipate for these reasons:
• Lack of in-house skills (incl. leadership skills)
• Lack of correct mindset
• Lack of shared vision, shared understanding, shared commitment
• DTX is a multiyear journey (many projects), not a single project
• DTX must bedriven top-down (with executive sponsorship)
• Lack of proper funding
• DTX requires extensive and relentless business and personal transformation
• Insufficient training, mentoring and coaching
• Too much “ugly package” left over from old systems, networks, devices, etc.
Phillip Andrews 35
37. You’ve Heard Creative Disruption In Previous
Lectures, But Let’s Review It One More Time
•Upfront you must know that this Creative
Disruption is different
•It’s one of the biggest and most dramatic ones
ever! In reality, it represents a New Renaissance!
Phillip Andrews 37
38. Breakthrough Technologies
1. Unhackable Internet
2. Hyper-personalized medicine
3. Anti-Aging Drugs
4. Digital Money
5. AI-Discovered Molecules
6. Satellite Mega-Constellations
7. Quantum Supremacy
8. Tiny AI
9. Differential Privacy
10. Climate Change Attribution
38
39. 39
Other Emerging Technologies
1. Array Of Things (AoT)
2. Genetic Fortune Telling
3. Hyperloop
4. Self-Driving Vehicles, Self-Flying
Planes, and Self-Navigating Boats
5. 4-D Printing
6. Commercial Space Explorations
7. 6G
8. Computer Vision
9. Generative Adversarial Network
10.Mixed Reality
11.Memory Bubbles
12.Telepathy w/robots/devices
41. 41
AI and Sentient Robots
Foldable Cars
Can Park Anywhere
https://www.dezeen.com/tag/mit-media-lab/
AR “Lamp” that turns a
table into an iPad
Health Tracker Tattoo
Conversing with the
inner thoughts
Wearable Personal
Assistant
Spider Robots 4 Dangerous Missions
http://www.zerogenie.org/mit-media-lab-where-tomorrows-technology-is-born-60-minutes-overtime-cbs-news/
45. 45
A new
bright future
is straight
ahead!
And it is
dramatically
different
from today!
The Post-Industrial Age
The Service-Based Economy
The Relationship-Centric Era
4IR and 5IR …
The Digital Age
The Technological Age
The Conceptual Age
The Post-Capitalist Era
The Trillion Sensor Economy
The Petabyte Era
The Sharing Economy
The Gig Economy
A New Renaissance
The Exponential Age
The Age Of Transitions
The Age Of Sustainable Development
The Age Of Opportunity
The Age Of Regeneration and Reinvention
…
Phillip Andrews
46. Why Are The Experts Calling
This a New Renaissance?
What is so special?
Phillip Andrews 46
47. … Because It Changes Everything!
• New approaches to Mobility (Smart Mobility)
• New sources of energy and ways to save energy (Smart Energy)
• New ways to collect and reuse waste (Smart Waste Management)
• New ways to educate and learn (Smart Education)
• New methods for taking care of health (Smart Healthcare)
• New ways to do business (Smart Business / Smart Manufacturing)
• New ways to perform agriculture (Smart Farming)
• New ways to live, work, and enjoy life (Smart Living)
• New types of Cities (Smart Cities) (Cities Of The Future)
• New thought processes, new mental models, new values … (Digital Culture)
47
Phillip Andrews
48. CIM 4.0 Represents Creative Disruption For
Several Industries, Companies, and Professions
• Movie Theaters
• Small Retailers
• Bookstores, Libraries
• Newspapers
• Job Recruiting Companies
• Real Estate Companies
• Hotels and Motels
• Book Publishing Companies
• Manufacturing Companies
• Logistics Companies
• Traditional Schools
• Taxi Drivers
• Truck Drivers
• Pilots
• Financial Advisors, Brokers
• Tax Preparers
• Clerks, Cashiers, Bank Tellers
• Translators
• Editors, Proofreaders
• Fast Food Workers
• Postal Workers
• Farmers and Ranchers
Phillip Andrews 48
They all are
threatened.
And there are
many more!
They all are
threatened.
And there are
many more!
49. What Does Digital Disruption Look Like?
1. The largest movie theater company owns NO cinemas
2. The largest SW companies DON’T write their apps
3. The world’s largest taxi company owns NO vehicles
4. The largest accommodation provider owns NO real estate
5. Large phone companies own NO telecom info
6. Popular media owners create NO content
7. The fastest growing banks have NO actual money
Phillip Andrews 49
50. What Does Digital Disruption Look Like?
1. Movie theaters ➔
2. SW companies ➔
3. Taxi companies
4. Accommodation providers ➔
5. Phone companies
6. Media owners ➔
7. Banks ➔
Phillip Andrews 50
53. These Companies Are
Failing At Innovation
• Xerox
• Yahoo
• AOL
• Nokia
• JC Penney
• Segway
• Hitachi
• Toshiba
• KODAK
53
Phillip Andrews
54. Sample Of Major Business Fumbles
• Chester Carlson invents Xerography. Takes it to Kodak, which sends
him away ➔ Xerox is invented as a new company
• Xerox invents a usable PC in PARC (with GUI … and a precursor to
Widows OS) ➔ Its senior execs ignore it ➔ PCs migrated to other
companies like Tandy, Commodore, Wang, Apple, and IBM ➔ Xerox is
now struggling to survive
• Kodak invents the first digital camera ➔ Its senior executives ignore
it ➔ Other companies jumped on it, like Canon, Nikon, and Olympus
➔ Kodak is now struggling to survive
Phillip Andrews 54
57. Reminder
• Over 85% of the largest corporations have disappeared in the last 50
years, and over 95% of the SMEs have disappeared as well.
• And the trend (or carnage) will continue unless companies espouse:
• The 4IR and CIM 4.0 (Smart Factories, Smart Businesses)
• Continuous Innovation/Invention
• Creative Disruption
• Digital Transformation (DTX)
• Key Technologies (viewing and leveraging them as strategic
weapons)
• Key Business and Manufacturing Approaches and Techniques
Phillip Andrews 57
64. They are missing the point!
What is the main point of 4IR
and what is HP missing?
Here is one of the main
reasons why companies
fail at implementing DX:
They are only focused on
technologies.
They miss the big picture.
65. What HP and Most Other Companies Are
Missing Is:
Phillip Andrews 65
And all the things that are
mentioned on slide #2
And all the things that are
mentioned on slide #2
66. Phillip Andrews 66
DX is about a new way of doing business, with more powerful Business
Models, better business and technical infrastructures, new styles of leadership
… and more powerful cultures. Strategic Technologies help all that, but
companies must first espouse the new ways of doing business.
67. Phillip Andrews 67
Even this explanation is
incomplete. DX affects
the Business Model, the
Business Strategy, the
Enterprise Culture, and
the Style Of Leadership.
72. Phillip Andrews 72
•Design and build
• Product life cycle management (PLM)
• Enterprise requirements planning (ERP)
• Manufacturing operations management (MOM)
•Schedule and operate
• Airline operations center (AOC)
• Flight control system (FCS)
• Flight planning
•Monitor and maintain
• Aircraft maintenance systems (AMS)
• Materials requirements planning (MRP)
•Dispose
• Aircraft demolition management (ADM)
Boeing
Key
Systems
Are these systems
enough to carry Boeing
to the next plateau of
excellence and DTX?
The answer is: NO
73. Phillip Andrews 73
Here are some
of Boeing’s Key
CIM 4.0-related
initiatives.
So, Boeing is
now looking
beyond systems
integration.
Here are some
of Boeing’s Key
CIM 4.0-related
initiatives.
So, Boeing is
now looking
beyond systems
integration.
See next slide
76. Phillip Andrews 76
There are other important
questions to ask that will help
define one’s Digital
Transformation.
I hope you and your company
spending time figuring out and
answering the right questions.