Here are some key steps your company can take to adapt to creative disruption:
1. Conduct a thorough assessment of your industry and company to understand how digital technologies and new business models are impacting your business. Identify both threats and opportunities.
2. Develop a digital transformation strategy with clear goals, priorities, timeline and budget. The strategy should focus on both incremental changes as well as "big bets" that could significantly disrupt your business model.
3. Upgrade technology infrastructure to support digital initiatives. This may require investments in areas like cloud, mobile, analytics, automation, etc.
4. Re-evaluate organizational structure and culture. A more agile, collaborative culture is needed to foster innovation. Consider new roles like