2. 1989 by Tim Berners-Lee
“The Internet is the first thing that humanity has built that
humanity doesn't understand, the largest experiment in
anarchy that we have ever had.” Eric Schmidt
World Wide Web
3. WEB 1.0, read-only 1996
CORPORATE WEB
250k
published content
user generated contend
45M: <1%
19. SEARCH AND RECOMMENDATIONS
Chris Anderson
We are leaving the age of information and entering the age of recommendation.
INFORMATION RECOMMENDATION
SEARCH DISCOVERY
CNN Money, ”The race to create a ´smart´ google”
“The web, they say, is leaving the era of search and entering one of discovery. What is the
difference? Search is what you do when you’re looking for something. Discovery is when
something wonderful that you did not know existed, or did not know how to ask for, finds you”.
25. THE FILTER BUBBLE by Eli Pariser
IMPORTANT
UNCOMFORTABLE
CHALLENGING
OTHER
POINTS OF VIEW
RELEVANT
“A squirel dying in
your backyard may
be more relevant to
your interests right
n o w t h a n p e o p l e
dying in Africa”
by Mark Zuckerberg
26. ECHO CHAMBER EFFECT ≈ POLARIZATION
•Digital Prison for our thinking
•Liberal Paternalism (top - down)
• “totalitariam regime with a rosy cover?”
•no transparency
•no ethical constraints
29. THE SINGULARITY (SUPER INTELLIGENCE)
ELON MUSK BILL GATES
STEVE WOSNIAK
STEPHEN HAWKING
…the most serious DANGERto society…
•Moore’s Law (18 months)
•Big Data (12 months)
•General Artificial Intelligence