The document presents a guide by Darren Ratcliffe on gaining a competitive advantage on eBay, emphasizing the importance of proper product listing, managing stock levels, and using effective software. It covers topics such as eBay feedback, the significance of titles and categories, and the impact of photography on sales. Additionally, it highlights opportunities for global expansion and the use of research tools like Tera Peak and promoted listings.

1. Darren Ratcliffe
Digitl
Getting a competitive
advantage on ebay
@webdarren
http://www.slideshare.net/DarrenRatcliffe2

2. @wearedigitl
http://digitl.agency#BrightonSEO
Quick Introductions
A modern eCommerce Agency based in Manchester
- eCommerce Websites - Support for Multi Channel Retailers -
- Traditional Web Design - Digital Marketing -

3. @wearedigitl
http://digitl.agency#BrightonSEO
Quick Introductions
[~]$ whoami?

4. What are we going to cover?

5. @wearedigitl
http://digitl.agency#BrightonSEO
Some initial starting points
• You know what ebay actually is (say now if you don’t)
• You’re familiar with Feedback and DSRs?
• Do you know how Best Match works?

6. @wearedigitl
http://digitl.agency
There are a lot of
misconceptions about ebay!

7. @wearedigitl
http://digitl.agency#BrightonSEO
Getting first things first
• Don’t JUST think about ebay, what is the wider picture?
• Manage your stock levels properly
• Integrate using smart software, don’t use My eBay

8. @wearedigitl
http://digitl.agency
No matter what, your products won’t
sell if you don’t list them properly.

9. @wearedigitl
http://digitl.agency#BrightonSEO
UPN / EAN and ebay

10. @wearedigitl
http://digitl.agency#BrightonSEO
Getting your titles correct

11. @wearedigitl
http://digitl.agency#BrightonSEO
Categories - a huge impact
Category: Other Women’s Shoes

12. @wearedigitl
http://digitl.agency#BrightonSEO
Item & Variant Specifics

13. @wearedigitl
http://digitl.agency#BrightonSEO
ebay Branded Storefronts
As of June 2017, ebay advise customers that they
should NOT be using branded storefronts.

14. @wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates

15. @wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates

16. @wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates
Storefronts and Item Templates are changing LOTS
- keep on top of all the latest changes.

17. @wearedigitl
http://digitl.agency#BrightonSEO
Photography - it’s vital

18. @wearedigitl
http://digitl.agency#BrightonSEO
Going global - it’s easy!
• Enable the global shipping programme - instant growth
• Use this to research more opportunities overseas
• Start then to look at localisation for each country
• Remember, demand will differ due to local trends

19. @wearedigitl
http://digitl.agency#BrightonSEO
Make sure you do your homework
There are lots of good tools out there for research -
we can’t live without these two:

20. @wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

21. @wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

22. @wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

23. @wearedigitl
http://digitl.agency#BrightonSEO
A totally free option…

24. @wearedigitl
http://digitl.agency#BrightonSEO
Promoted Listings

25. @wearedigitl
http://digitl.agency#BrightonSEO
Promoted Listings

26. @wearedigitl
http://digitl.agency
That’s me done.
Do you have any questions?
@webdarren // darren@digitl.agency