SlideShare a Scribd company logo
Darren Ratcliffe
Digitl
Getting	a	competitive	

advantage	on	ebay
@webdarren		
http://www.slideshare.net/DarrenRatcliffe2
@wearedigitl

http://digitl.agency#BrightonSEO
Quick Introductions
A modern eCommerce Agency based in Manchester
- eCommerce Websites - Support for Multi Channel Retailers - 

- Traditional Web Design - Digital Marketing -
@wearedigitl

http://digitl.agency#BrightonSEO
Quick Introductions
[~]$ whoami?
What are we going to cover?
@wearedigitl

http://digitl.agency#BrightonSEO
Some initial starting points
• You know what ebay actually is (say now if you don’t)
• You’re familiar with Feedback and DSRs?
• Do you know how Best Match works?
@wearedigitl

http://digitl.agency
There are a lot of
misconceptions about ebay!
@wearedigitl

http://digitl.agency#BrightonSEO
Getting first things first
• Don’t JUST think about ebay, what is the wider picture?
• Manage your stock levels properly
• Integrate using smart software, don’t use My eBay







@wearedigitl

http://digitl.agency
No matter what, your products won’t
sell if you don’t list them properly.
@wearedigitl

http://digitl.agency#BrightonSEO
UPN / EAN and ebay
@wearedigitl

http://digitl.agency#BrightonSEO
Getting your titles correct
@wearedigitl

http://digitl.agency#BrightonSEO
Categories - a huge impact
Category: Other Women’s Shoes
@wearedigitl

http://digitl.agency#BrightonSEO
Item & Variant Specifics
@wearedigitl

http://digitl.agency#BrightonSEO
ebay Branded Storefronts
As of June 2017, ebay advise customers that they
should NOT be using branded storefronts.
@wearedigitl

http://digitl.agency#BrightonSEO
Branded Listing Templates
@wearedigitl

http://digitl.agency#BrightonSEO
Branded Listing Templates
@wearedigitl

http://digitl.agency#BrightonSEO
Branded Listing Templates
Storefronts and Item Templates are changing LOTS
- keep on top of all the latest changes.
@wearedigitl

http://digitl.agency#BrightonSEO
Photography - it’s vital
@wearedigitl

http://digitl.agency#BrightonSEO
Going global - it’s easy!
• Enable the global shipping programme - instant growth
• Use this to research more opportunities overseas
• Start then to look at localisation for each country
• Remember, demand will differ due to local trends
@wearedigitl

http://digitl.agency#BrightonSEO
Make sure you do your homework
There are lots of good tools out there for research -
we can’t live without these two:
@wearedigitl

http://digitl.agency#BrightonSEO
A quick look at Tera Peak
@wearedigitl

http://digitl.agency#BrightonSEO
A quick look at Tera Peak
@wearedigitl

http://digitl.agency#BrightonSEO
A quick look at Tera Peak
@wearedigitl

http://digitl.agency#BrightonSEO
A totally free option…
@wearedigitl

http://digitl.agency#BrightonSEO
Promoted Listings
@wearedigitl

http://digitl.agency#BrightonSEO
Promoted Listings
@wearedigitl

http://digitl.agency
That’s me done.
Do you have any questions?



@webdarren // darren@digitl.agency

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