Download to read offline
More Related Content
![[Final] Women in Tech SEO - Emily Potter - 2020](https://cdn.slidesharecdn.com/ss_thumbnails/finalwomenintechseo-emilypotter-20203-200303152723-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Using SEO Tools to Save Time, Money, & Effort
Using SEO Tools to Save Time, Money, & Effort
- 1. @DanielCartland Using SEO Toolsto Save Time, Money, & Effort
- 2.
- 3.
- 4. @DanielCartland You vs thereport she told you not to worry about Static, clunky, hard to read, hard to share Automated, flexible, replicable, downloadable Automated, shareable, scalable
- 5. @DanielCartland All Your CoreSources in One Place
- 6. @DanielCartland Brand vs Non-Brand Setyour “brand” criteria as a new Dimension using regex: CASE WHEN REGEXP_MATCH(Query,".*celeb.*|.*rity.*") THEN “Brand“ ELSE “Non-Brand“ END Break down your data in whichever way you want! Or the way your clients want...
- 7. @DanielCartland Who has everreceived and email like this...
- 8. @DanielCartland Flexible Filters Add afilter Style>Filter control>Search All Anybody can access their information easily without changing the report. Data is interactive!
- 9. @DanielCartland Interactive Data Date ranges Alsoaccessible via graphs (Data>Interactions>Apply Filter)
- 10. @DanielCartland Spend your timeanalysing your data, instead of preparing it
- 11. @DanielCartland Define Content ClustersSection Using Regex Split your site into topic areas, to explore their performance
- 12. @DanielCartland Traffic & conversiondata broken down by content clusters. Which are performing well? Which are slipping?
- 13. @DanielCartland Okay that’s kindof cool... ...but what else can it do?
- 14. @DanielCartland Update & TrackCommentary Easily shareable, without losing valuable insight. No more trawling through emails sent months ago to explain data.
- 15. @DanielCartland Add Data Source>Google Sheets Give Unique Name Select Spreadsheet & Worksheet Use first row as headers Connect How to Update & Track Commentary Set up Google Sheets Connect in Data Studio Set up commentary
- 16. @DanielCartland Link to otherpages or sites Link to your other Data Studio pages, dynamic pages, or to external URLs. Glossary page More detailed report page Link back to homepage Link from images using text box ● Fill with text ● Add link to page ● Set to 0% opacity
- 17. @DanielCartland URL Embed Show clientswhat is happening, as well as telling them!
- 18.
- 19. @DanielCartland Let’s Get Real Stealother people’s reports (with permission) “This is great Daniel, but I have 18 clients and I don’t have time to make new reports for all of them.” Ctrl C + Ctrl V Copy your report Match your Data Sources Add in any bespoke elements Top tip! Remember to change the logo before sending it over to the new client.
- 20. @DanielCartland 5 Employees £12,000 peryear 1 Day of reporting £400/day Automating reporting saves 0.5 days per employee = 2.5 days/month How much can Data Studio save…?
- 21.
- 22. @DanielCartland CAPTCHA Preventing Crawl Crawlinghttps://www.wayfair.co.uk/ 302s to a CAPTCHA Enter CAPTCHA using Forms Based Authentication (Configuration>Authentication>Forms Based) & crawl!
- 23. @DanielCartland James Bond usesForms Based Authentication Confirmed? Hello is that Spider support?
- 24.
- 25. @DanielCartland Featured Snippet Opportunities Pre-selected= SEO on easy mode
- 26.
- 27. @DanielCartland Other Tools toOptimise Your Time Search Analytics for Sheets – Uses Search Console API to pull data without interface limit Redirect Path (Ayima) – Returns page status code & path to URL Keywords Everywhere – Returns search volume of keywords in Google search
- 28. Time Savings AddUp Save 10 minutes/day 28 43.5 hours/year Work 261days/year 2610 minutes/year 87 beers/year
- 29.
- 30. @DanielCartland Regex Examples BRAND VSNON BRAND CASE WHEN REGEXP_MATCH(Query,".*celeb.*|.*rity.*") THEN “Brand“ ELSE “Non-Brand“ END CONTENT CLUSTERS CASE WHEN REGEXP_MATCH(Landing Page,".*oprah.*") THEN "Oprah“ WHEN REGEXP_MATCH(Landing Page,".*ramsay.*") THEN "Gordon Ramsay“ WHEN REGEXP_MATCH(Landing Page,".*evans.*") THEN "Chris Evans“ ELSE "Other“ END
- 31.
- 32. Reading SEO @ReadingSEO Hosted byBlue Array Organisers: Matt Williamson (@MattWSEO) & Nicky Elson (@nickynoises) Speakers: Sean Butcher (@SeanButcher) / Faisal Anderson (@FaisalAnderson) / Daniel Cartland (@DanielCartland)