SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
Content Cannibalization - Digital Marketing ShowJon Earnshaw
Watch my cannibalization talk here: https://goo.gl/BRTamk
Full deck from the show, covering internal conflict, subdomain conflict, international conflict and semantic flux. Why a coherent content marketing strategy is more important than ever.
Cannibalization of content - It's killing your revenuesJon Earnshaw
Watch my cannibalization talk here: https://goo.gl/BRTamk
A 30 minute journey into the world of content cannibalization, beginning with the two mistakes we're making that lead to internal conflict and loss of revenue, and finally, how to find it, fix it and prevent it in the future!
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Voice Search - The Tipping Point - by Jon EarnshawJon Earnshaw
By 2020 as much as 50% of searches will be voice. This deck examines the consequences of not being prepared! Don't get left behind simply optimising your website for the 'keyword game' of the past!
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Content Cannibalization - Digital Marketing ShowJon Earnshaw
Watch my cannibalization talk here: https://goo.gl/BRTamk
Full deck from the show, covering internal conflict, subdomain conflict, international conflict and semantic flux. Why a coherent content marketing strategy is more important than ever.
Cannibalization of content - It's killing your revenuesJon Earnshaw
Watch my cannibalization talk here: https://goo.gl/BRTamk
A 30 minute journey into the world of content cannibalization, beginning with the two mistakes we're making that lead to internal conflict and loss of revenue, and finally, how to find it, fix it and prevent it in the future!
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Voice Search - The Tipping Point - by Jon EarnshawJon Earnshaw
By 2020 as much as 50% of searches will be voice. This deck examines the consequences of not being prepared! Don't get left behind simply optimising your website for the 'keyword game' of the past!
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013Mark Traphagen
Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse
(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)
Introduction to Google Penalties, Link Audit and Link Risk ManagementChristoph C. Cemper
In April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Learn with Christoph C. Cemper how to recover and protect your internet assets from bad and negative SEO.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
Data visualization storytelling and reporting #BrightonSEO - Aaron FriedmanAaron Friedman
This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
RankBrain is an algorithm to understand the structure of sentence written by users especially when there is use of conjunction, preposition, and articles in a query.
The Digital PR/Content Marketers Essential Toolkit - 3XE DigitalBranded3
In this presentation, Laura shares some of the very best tools and apps available to help you to both succeed in link acquisition and content marketing in 2017. During her exciting talk, she will be focused on
* Finding and understanding your audience
* Finding easy link opportunities
* Idea generation – overcoming creative block
* Campaign creation – data sources, imagery sources etc
* Building seeding/contact lists – free and premium ways to find contact details
* Content promotion – beyond influencers how else to drive traffic
* Reporting value and results
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013Mark Traphagen
Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse
(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)
Introduction to Google Penalties, Link Audit and Link Risk ManagementChristoph C. Cemper
In April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Learn with Christoph C. Cemper how to recover and protect your internet assets from bad and negative SEO.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
Data visualization storytelling and reporting #BrightonSEO - Aaron FriedmanAaron Friedman
This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
RankBrain is an algorithm to understand the structure of sentence written by users especially when there is use of conjunction, preposition, and articles in a query.
The Digital PR/Content Marketers Essential Toolkit - 3XE DigitalBranded3
In this presentation, Laura shares some of the very best tools and apps available to help you to both succeed in link acquisition and content marketing in 2017. During her exciting talk, she will be focused on
* Finding and understanding your audience
* Finding easy link opportunities
* Idea generation – overcoming creative block
* Campaign creation – data sources, imagery sources etc
* Building seeding/contact lists – free and premium ways to find contact details
* Content promotion – beyond influencers how else to drive traffic
* Reporting value and results
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
How to Spot a Bear - An Intro to Machine Learning for SEOTom Anthony
Machine Learning is becoming a more and more important part of everything Google does, but can seem quite inaccessible to learn about.
This presentation doesn't try to teach you how to do ML, but focuses instead on showing you the types of problems that ML can address, how Google have used it previously, and how they might use it in the future.
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
Conflicting Content Your biggest nightmarePi Datametrics
Jon Earnshaw's deck from the 20:20 Digital Marketing Summit - March 2016.
The presentation covered the four types of cannibalisation:
1. Internal conflict
2. Subdomain conflict
3. International conflict
4. Semantic Flux
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
From Feb 19 2014 NISO Virtual Conference: NISO Virtual Conference: The Semantic Web Coming of Age: Technologies and Implementations
Kevin Ford, Semantic Web Applications in Libraries: The Road to BIBFRAME
Similar to SEO | The four main types of Cannibalisation affecting the visibility of your content (8)
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
7. Site: Easyjet
Search Term - flights to liverpool
Nov 2014 to March 2015
@jonearnshaw | @PiDatametrics
8. Site: Easyjet
Search Term - flights to liverpool
Nov 2014 to March 2015
Introduce 12 competing URLs from the same domain
@jonearnshaw | @PiDatametrics
9. Site: Easyjet
Search Term - flights to liverpool
The top positioned page
@jonearnshaw | @PiDatametrics
10. Site: Easyjet
Search Term - flights to liverpool
Just two of the clustered and isolated pages
@jonearnshaw | @PiDatametrics
11. Example Two
“I can’t understand what’s going
on.”
Sometimes you have to dig a little
deeper to discover what’s going on!
@jonearnshaw | @PiDatametrics
13. Site: Argos
Search Term - iPad price
Jan 2014 to March 2015
Conflict from below position 80!
Four very similar product pages @jonearnshaw | @PiDatametrics
14. Example Three
“I’ve tried everything but we can’t
seem to get above the fold!”
@jonearnshaw | @PiDatametrics
15. Site: Debenhams
Search Term - living room furniture
January to April 2015
The glass ceiling
@jonearnshaw | @PiDatametrics
16. Site: Debenhams
Search Term - living room furniture
January to April 2015
Five competing URLs
@jonearnshaw | @PiDatametrics
19. Site: www.sportinglife.com
Search Term - grand national betting
Oct 2014 to April 2015
There’s clearly something going on here!
@jonearnshaw | @PiDatametrics
22. Site: www.barclays.co.uk
Search Term - compare current accounts
Nov 2014 to March 2015
A gradual decline from above the fold
@jonearnshaw | @PiDatametrics
23. Site: www.barclays.co.uk
Search Term - compare current accounts
Nov 2014 to March 2015
Two conflicting pages on the same domain
@jonearnshaw | @PiDatametrics
29. Internal Conflict | Summary
● Google is not sure which page to return
● Confusion results in position flux
● Serps Doorways Inconsistent
How Can we fix it?
● Decide on the page you want to return - Give It Authority
● Theme it uniquely and well
● Get your structure right
@jonearnshaw | @PiDatametrics
33. Site: shop.tescomobile.com
Search Term - mobile phone upgrade
Oct 2014 to March 2015
www version pulls the subdomain off page 1
@jonearnshaw | @PiDatametrics
36. Site: store.three.co.uk
Search Term - latest mobile phones
07 March to 02 April 2015
@jonearnshaw | @PiDatametrics
Enter three conflicting pages from the www site
43. Sites: www.hotelscombined.co.uk and .com
Search Term - hotels in New York
Dec 2014 to March 2015
@jonearnshaw | @PiDatametrics
Enter the .com version
54. Summary
Monitor the visibility of your content daily
Never be fooled by a straight line
Always investigate suspicious flux
Check for internal cannibalisation first
Let Google know which pages you want to return highest
With subdomain conflict - rearchitect or agree ownership
Be aware of semantic cannibalisation - it’s increasing!
@jonearnshaw | @ip_seo