SlideShare a Scribd company logo
How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020
How To Build Links To Product Pages
Without Looking Like A Spammer
● Laura Slingo
● Senior Campaign Manager
● Link building + SEO 5 years
● Writer + editor 10+ years
● Obsessed with building links and brands
● More organised than Monica Gellar
● @lauraslingo
@LauraSlingo seeker.digital/link-building-checklist
About me
Link building is hard.
@LauraSlingo seeker.digital/link-building-checklist
Link building to product
pages is the hardest.
@LauraSlingo seeker.digital/link-building-checklist
Fact: Nobody wants to link
to your product pages.
@LauraSlingo seeker.digital/link-building-checklist
The pre-Penguin era: The wild west of webspam
Links from
questionable brokers
Aggressive anchor text Directory submissions
Profile links Reciprocal links
@LauraSlingo seeker.digital/link-building-checklist
Matt Cutts on Google’s updates (2012):
We look at it as something designed to
tackle low-quality content. It started out
with Panda, and then we noticed that there
was still a lot of spam and Penguin was
designed to tackle that.
“
”
@LauraSlingo seeker.digital/link-building-checklist
MyBlogGuest and more
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
● Google defines link schemes as being:
“Any links intended to manipulate
PageRank or a site's ranking in
Google search results.”
What are link schemes?
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Link building dark ages
@LauraSlingo seeker.digital/link-building-checklist
Where’s link building headed?
@LauraSlingo seeker.digital/link-building-checklist
We’re the community that cares
@LauraSlingo seeker.digital/link-building-checklist
Where science meets art
Keep it natural Keep it honest
Keep it data led Don’t be a prat
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Break the mould
@LauraSlingo seeker.digital/link-building-checklist
Agenda
● Spammy error #1 – The link opportunity is toxic ☠
● Spammy error #2 – No relevance or purpose between your page and the prospect 💔
● Spammy error #3 – Your campaign isn’t data led 📉
● Your final link building for product pages checklist 📔
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Error 1
The link
opportunity is
toxic ☠
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
The (not so little) shop of link
building horrors
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
The result?
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
And if we take a deeper look
at this site...
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
A trip to the farm
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Check visual factors ✔
@LauraSlingo seeker.digital/link-building-checklist
● Lots of guest author articles
● WordPress “square” tile design
● “Write for us” in the TLN
● Submissions forms
● Mentions of guest posts or payments
● Blog pages for a homepage
● No real purpose – a “catch all” site
● Affiliate widgets
● Inconsistent formatting
● No custom favicon
● Lack of EAT signals
Visual factors to look out for
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Okay, but what about
site metrics?
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
What else can we check?
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Outgoing links
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Top keywords
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
YUCK
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
But there’s hope
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Quality checks & site
suitability guidelines
@LauraSlingo seeker.digital/link-building-checklist
Here’s a handy download
@LauraSlingo seeker.digital/link-building-checklist
seeker.digital/link-building-checklist
https://www.serpworx.com/spec/537
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Error 2
No relevance or
purpose between
your page and the
prospect 💔
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Link building shouldn’t look
like link building – it should
be adding value
@LauraSlingo seeker.digital/link-building-checklist
...when a topical cluster associated with the
source document is related to a topical
cluster associated with the target document,
the link has a higher probability of being
selected than when the topical cluster
associated with the source document is
unrelated to the topical cluster associated
with the target document.
“
”@LauraSlingo seeker.digital/link-building-checklist
Break the mould
A links purpose in life is to
be clicked
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
What topics and link
building tactics are relevant
for product pages?
@LauraSlingo seeker.digital/link-building-checklist
Tools
DownloadsRelationshipsData
What are linkable assets?
They are tools and tactics that will earn you a link or coverage
Creative
assets
Blogs
@LauraSlingo seeker.digital/link-building-checklist
Linkable asset analysis
Work out what earns links and what could earn you links if it doesn’t already
Competitor sites
Your site
SERP competitor sites
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Video marketing
@LauraSlingo seeker.digital/link-building-checklist
Hubspot study:
54% of consumers want to see
more video content from brands
and businesses they support.
“
”
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Read this:
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Leveraging or creating
extreme products
@LauraSlingo seeker.digital/link-building-checklist
Mini-break with
Alpacas, anyone?
@LauraSlingo seeker.digital/link-building-checklist
Who wouldn’t be keen?
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Creating an on-trend story
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
But we love a challenge 💜
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
COVID-19
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Before you start link building
to product pages...
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Error 3
Your strategy isn’t
data led 📉
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Not every link carries the
same weight
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
You could go horribly wrong
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
With link building, the science
has to meet the art
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
How to create a link
building strategy
@LauraSlingo seeker.digital/link-building-checklist
https://www.jivochat.co.uk/features/
@LauraSlingo seeker.digital/link-building-checklist
1. Backlink profile audit
@LauraSlingo seeker.digital/link-building-checklist
● Backlink and referring domains
A high-level overview of your backlink profile
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
● Backlink and referring domains
● Acquisition of backlinks over time
A high-level overview of your backlink profile
@LauraSlingo seeker.digital/link-building-checklist
<<< RDs for the whole domain
RDs for the live chat product URL >>>
@LauraSlingo seeker.digital/link-building-checklist
● Backlink and referring domains
● Acquisition of backlinks over time
● Weird or alarming spikes in the referring domains or organic keywords graph
A high-level overview of your backlink profile
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
● Backlink and referring domains
● Acquisition of backlinks over time
● Weird or alarming spikes in the referring domains or organic keywords graph
● Links from “spammy” CTLDs
A high-level overview of your backlink profile
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
● Backlink and referring domains
● Acquisition of backlinks over time
● Weird or alarming spikes in the referring domains or organic keywords graph
● Links from “spammy” CTLDs
● Backlinks to the product page
A high-level overview of your backlink profile
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Link deficit analysis
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Anchor ratio analysis
@LauraSlingo seeker.digital/link-building-checklist
● Exact match
● Partial match
● Partial match + branded
● Branded
● URL
● Generic
This is how I categorise them:
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
QA guidelines for prospecting
@LauraSlingo seeker.digital/link-building-checklist
● Target pages:
○ Homepage: https://www.jivochat.co.uk/
○ Product page: https://www.jivochat.co.uk/features/
○ EAT pages: https://www.jivochat.co.uk/about/, https://www.jivochat.co.uk/contacts/,
https://www.jivochat.com/help/functions/enable-gdpr.html
● Anchors:
○ Homepage: Branded
○ Product page: Branded (50%), Generic (20%), URL (10%), Partial match + branded (20%)
○ EAT pages: Branded
● Monthly velocity guidelines for first 3 months:
○ Homepage: 70% of links
○ Product page: 20%
○ EAT pages: 10%
● Prospect site parameters:
○ DR 25+
○ TF 15+
○ Organic traffic 1,000+ monthly from Western regions
○ Tech, sales and marketing sites only
○ Legitimate sites only
○ The ratio of low-traffic sites to high traffic should not be more than 20% per month
● Link building tactics:
○ Foundational links + citations campaign
○ Editorial campaign based on competitor backlinks
○ Discover and update campaign
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
Putting it
all together
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
A bad example
@LauraSlingo seeker.digital/link-building-checklist
The prospect site
@LauraSlingo seeker.digital/link-building-checklist
Pills
Porn
Poker
Payday
@LauraSlingo seeker.digital/link-building-checklist
The target page
@LauraSlingo seeker.digital/link-building-checklist
The end result
@LauraSlingo seeker.digital/link-building-checklist
@LauraSlingo seeker.digital/link-building-checklist
Break the mould
A good example
@LauraSlingo seeker.digital/link-building-checklist
The prospect site
@LauraSlingo seeker.digital/link-building-checklist
The target page
@LauraSlingo seeker.digital/link-building-checklist
The end result
@LauraSlingo seeker.digital/link-building-checklist
Your final checklist ✔
● The “link builders eye” stuff
○ Familiarise yourself with what toxic website looks like
○ Conduct a linkable asset audit to ensure relevance and value
● The technical stuff
○ Understand your own backlink profile (backlink audit)
○ Check what your link building velocity should be (backlink acquisition audit)
○ Check how many links you need (link deficit analysis)
○ Check you have enough sitewide authority to get your page to rank (DR gap analysis)
○ Check your anchor text ratio is in line with industry standard/your competitors (anchor text ratio analysis)
○ Set up your quality assurance guidelines for prospecting
● The creative stuff
○ What’s your brand or product’s story?
○ What’s trending and relevant?
○ What tactics can you use to land links?
○ What link opportunities are out there for your linkable assets?
@LauraSlingo seeker.digital/link-building-checklist
Thank you
laura@seeker.digital
@LauraSlingo
https://www.slideshare.net/LauraSlingo/
@LauraSlingo seeker.digital/link-building-checklist

More Related Content

What's hot

Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxSmall Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Shmulik Dorinbaum
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
Nitin Manchanda
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
Tevfik Mert Azizoglu
 
Data Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptxData Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptx
KatieSwann5
 
Creating An Inclusive Web
Creating An Inclusive WebCreating An Inclusive Web
Creating An Inclusive Web
Miracle Inameti-Archibong
 
What we can learn from losing SEO tests
What we can learn from losing SEO testsWhat we can learn from losing SEO tests
What we can learn from losing SEO tests
Will Critchlow
 
How to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjectsHow to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjects
Kat Nicholls
 
How to overcome the fear of taking time off.pptx
How to overcome the fear of taking time off.pptxHow to overcome the fear of taking time off.pptx
How to overcome the fear of taking time off.pptx
Quibble
 
Monet BrightonSEO Slides 2022
Monet BrightonSEO Slides 2022Monet BrightonSEO Slides 2022
Monet BrightonSEO Slides 2022
MonetBlake
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Michael Van Den Reym
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
LazarinaStoyanova
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
LazarinaStoyanova
 
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successBrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
Dylan Fuler
 
Why your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlogWhy your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlog
Vicky481083
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
Dixon Jones
 
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesBrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
Dan Taylor
 
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Isa Lavs
 
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Gianna Brachetti-Truskawa 🐙
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to Know
SallyR7
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
Simon Lesser
 

What's hot (20)

Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxSmall Tasks Make Big Changes - Shmulik Dorinbaum.pptx
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptx
 
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
 
Data Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptxData Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptx
 
Creating An Inclusive Web
Creating An Inclusive WebCreating An Inclusive Web
Creating An Inclusive Web
 
What we can learn from losing SEO tests
What we can learn from losing SEO testsWhat we can learn from losing SEO tests
What we can learn from losing SEO tests
 
How to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjectsHow to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjects
 
How to overcome the fear of taking time off.pptx
How to overcome the fear of taking time off.pptxHow to overcome the fear of taking time off.pptx
How to overcome the fear of taking time off.pptx
 
Monet BrightonSEO Slides 2022
Monet BrightonSEO Slides 2022Monet BrightonSEO Slides 2022
Monet BrightonSEO Slides 2022
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
 
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successBrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
 
Why your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlogWhy your tech optimisations are still sat in the backlog
Why your tech optimisations are still sat in the backlog
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
 
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesBrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
 
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
 
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to Know
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
 

Similar to How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020

35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
Paddy Moogan
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
Mannix Marketing, Inc.
 
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case StudyAndy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Edge Global Media Group
 
Seo Isn’t Dead - On The Edge NFP Conference 2015
Seo Isn’t Dead - On The Edge NFP Conference 2015Seo Isn’t Dead - On The Edge NFP Conference 2015
Seo Isn’t Dead - On The Edge NFP Conference 2015
Andy Williams SEO
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
Keith Goode
 
Last linklove presentation round-up
Last linklove presentation round-upLast linklove presentation round-up
Last linklove presentation round-up
Agnese Geka
 
Managing Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith GoodeManaging Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith Goode
Keith Goode
 
Google Penalty Recovery & Analysis Guide
Google Penalty Recovery & Analysis GuideGoogle Penalty Recovery & Analysis Guide
Google Penalty Recovery & Analysis Guide
Prosperity Media
 
How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013
Continuum Analytics
 
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfA Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
Paige Hobart
 
Pubcon Vegas 2012: Google+ One Year Later - A Case Study
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyPubcon Vegas 2012: Google+ One Year Later - A Case Study
Pubcon Vegas 2012: Google+ One Year Later - A Case Study
Monica Wright
 
SEO by Hypothesis
SEO by HypothesisSEO by Hypothesis
SEO by Hypothesis
Tom Anthony
 
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
Branded3
 
Links as a metric in 2017, are they still relevant and how do we ensure value?
Links as a metric in 2017, are they still relevant and how do we ensure value?Links as a metric in 2017, are they still relevant and how do we ensure value?
Links as a metric in 2017, are they still relevant and how do we ensure value?
Paul Madden
 
cm
cmcm
SEO Lunch & Learn (the learn part)
SEO Lunch & Learn (the learn part)SEO Lunch & Learn (the learn part)
SEO Lunch & Learn (the learn part)
RankAbove
 
Hypothesis focused SEO - Tom Anthony
Hypothesis focused SEO - Tom AnthonyHypothesis focused SEO - Tom Anthony
Hypothesis focused SEO - Tom Anthony
Eventz.Digital
 
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized ContentPubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Stacker Studio
 
Getting To The Top Of Google
Getting To The Top Of GoogleGetting To The Top Of Google
Getting To The Top Of Google
Jon Payne
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of google
Jon Payne
 

Similar to How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020 (20)

35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 201235 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
 
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case StudyAndy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
 
Seo Isn’t Dead - On The Edge NFP Conference 2015
Seo Isn’t Dead - On The Edge NFP Conference 2015Seo Isn’t Dead - On The Edge NFP Conference 2015
Seo Isn’t Dead - On The Edge NFP Conference 2015
 
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016
 
Last linklove presentation round-up
Last linklove presentation round-upLast linklove presentation round-up
Last linklove presentation round-up
 
Managing Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith GoodeManaging Entropy - Clarity '13 - Keith Goode
Managing Entropy - Clarity '13 - Keith Goode
 
Google Penalty Recovery & Analysis Guide
Google Penalty Recovery & Analysis GuideGoogle Penalty Recovery & Analysis Guide
Google Penalty Recovery & Analysis Guide
 
How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013How to Build Great Inbound Links in 2013
How to Build Great Inbound Links in 2013
 
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfA Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
 
Pubcon Vegas 2012: Google+ One Year Later - A Case Study
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyPubcon Vegas 2012: Google+ One Year Later - A Case Study
Pubcon Vegas 2012: Google+ One Year Later - A Case Study
 
SEO by Hypothesis
SEO by HypothesisSEO by Hypothesis
SEO by Hypothesis
 
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...
 
Links as a metric in 2017, are they still relevant and how do we ensure value?
Links as a metric in 2017, are they still relevant and how do we ensure value?Links as a metric in 2017, are they still relevant and how do we ensure value?
Links as a metric in 2017, are they still relevant and how do we ensure value?
 
cm
cmcm
cm
 
SEO Lunch & Learn (the learn part)
SEO Lunch & Learn (the learn part)SEO Lunch & Learn (the learn part)
SEO Lunch & Learn (the learn part)
 
Hypothesis focused SEO - Tom Anthony
Hypothesis focused SEO - Tom AnthonyHypothesis focused SEO - Tom Anthony
Hypothesis focused SEO - Tom Anthony
 
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized ContentPubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content
 
Getting To The Top Of Google
Getting To The Top Of GoogleGetting To The Top Of Google
Getting To The Top Of Google
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of google
 

Recently uploaded

2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet MarketingChandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing
CIIM
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 

Recently uploaded (20)

2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet MarketingChandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 

How To Build Links To Product Pages Without Looking Like A Spammer | BrightonSEO 2020