The document discusses key elements used in print and radio advertisements. Print ads typically include an eye-catching image, channel logo in a consistent location, easy-to-read font often in a single color, and text providing the title, slogan, time and channel. Radio ads commonly feature relevant sound effects to grab attention, a voiceover often from the show itself, background music relating to the topic, audio clips from the program to entice listeners, and a clear tone that can be humorous or serious. Both end by announcing air date, time and channel.

2.  Image
The image is always striking purposely to catch the audiences eye, however it is a simple and
simple and basic image to show what it’s representation, depending on the subject of the
of the image it can either be humorous or shocking.
 Logo
The logo is always shown on each print advert depending on the channel as logos are used
are used for the audience to recognise and identify the channel. The channel 4 logo for
for example has its logo placed in the same position on each print advert.
 Font
The font is always simple and easy to read which is usually blocked with a primary colour
colour
 Text
The text always includes : Title, slogan, time, and channel.

3.  The image is quite striking and almost shocking
with its manipulated realistic broken face. This is
interesting for the audience as the broken screen
on the phone directly goes over the whole advert
relating to the name of the programme.
 The logo is placed in the position that is known for
channel 4 logos to be placed with a broken effect
over the logo to make the advert look realistic
with the effect its used.
 The font follows the codes and conventions of
channel 4 print adverts with a simple font that’s
blocked with one colour to make it stand out
more for the audience to read.
 The text gives the audience the right amount of
information to consider.

4.  The image is based around one however
edited with other images to make it appear
more interesting for the audience and explain
the narrative of the programme more. The
background is blurred to make the main image
stand out more clearly.
 The logo follows the colour scheme chosen for
the print advert along with the text shown
beneath the image. The colour highlighting the
logo is blue to appear more bold and eye
catching.
 The font matches again with the colour scheme
of the channel 4 logo with a basic, simple and
bold font for the audience to read easily.
 The text again consists on the information that
the audience needs to know about the
programme being aired on the channel.

5.  Sound effects
The sound effects used are always relevant to the topic and are used to attract the audiences
audiences attention to listen and become intrigued to what the radio advert is about.
about.
 Voice over
The voice over used on a radio advert is most likely to be the same voice used on the
documentary or television show.
 Background music
Background music is used to create interest and uses music that relates to the topic.
 Sound clips from the program
Sound clips from the program or documentary encourages the audience to watch whatever
whatever the radio advert is advertising and gives them a taste of what the programme
programme includes and its context.
 Tone
The tone is always clear for the audience to hear and is either humorous or serious.
Lastly, a radio advert always ends with the date and time its scheduled with the channel its