The documentary "Take Out", the print ad, and radio ad were effectively combined through consistent elements. They used the same title "Take Out" to link convenient food and takeaways. The slogan "Food for Thought" represented the theme in both ancillary texts. Additionally, the same voiceover was used to discuss takeaway issues across the documentary and radio ad. The song "Take Me Out" provided background music to link the products while voxpops in the radio ad previewed the documentary's discussions. Together these elements created a cohesive promotional strategy to raise awareness of the documentary's examination of takeout culture.