This document provides an introduction to Channel 4's style guide for creating factual program inserts. It discusses key elements Channel 4 looks for in promotional materials such as unique fonts, consistent color schemes, prominent logos and positioning, and using representative imagery. The document also shows examples of how these style elements have been applied in fictional Channel 4 inserts created by the author as a template to develop their own factual insert promotional material.

1. Introduction to Channel 4 style guide

5. I have written my own text description of my documentary for my
factual insert. I have looked at other factual inserts from channel 4 and
previous years work. By using these as a template I have started to
write my own description on my factual insert.

6. I've accessed 4creative which gives me templates for adverts for channel 4 documentaries.
I’m picking out things such as the mode of address and the overall message it sends out.
http://www.4creative.co.uk/flash/# The people on the
advert such as
Gordon Ramsey let
the audience know
The facial
its channel 4 as he
expressions of the 4
hosts different
people on the advert
shows on the
are annoyed and look
channel.
angry. This shows
theirs competition
and rivalry, which The channel 4
people will want to logo is clearly
see as its exciting shown on the
and creates drama. advert in a
noticeable place
This advert which is very
clearly lets you easy to pick out
know its channel as soon as
4, as the font someone's eyes
used lets are drawn to the
everyone know advert.
this. Channel 4
has its own The colour scheme of this advert is red which
unique font which is a colour that catches the eye. Its clearly
its audience can noticeable to its audience and is seen as a
pick out. positive colour. It also stands out and matches
the colour of the font.

7. All the different colours in the advert really stand out and gives a sense
of excitement to the advert. It would make the audience think of why all
these bright, happy colours are used in the advert. They clearly stand
out to the background which makes you spot them even more.
The background
colour to the text is
take from part of the
background like the
The channel 4
channel 4 style
logo is clearly
guide states.
placed on the
middle right side
of the page. It
stands out and is
the same colour
as the text which
white.
Like on the channel
4 template it uses
channel 4s unique
font is used again
as it matches The font being white really stands out as it has
channel 4s house a grey background. This colour scheme sticks
style. to the background as its black and grey, so its
all linked together which is professional as
sticks to the channel 4 style guide.

8. The text background is blue which stands out clearly to the white background. It
sticks to one colour scheme which the channel 4 style guide does. It’s a bright
colour which clearly stands out.
The font is the
typical channel 4
font which
stands out to its
audience. Every The channel
channel 4advert 4 logo sticks
has this font so to the colour
it matches the scheme as its
style guide. blue just like
the
background
The font colour to the text.
for the title is
white. The colour
is taken from the
background just
like the channel 4
style guide.
The women in the centre of the advert is wearing a blue dress.
This shows that what the character is wearing also matches the
colour of the background of the text. It shows its well organised
and everything is linked.

9. This is the template I am using for my factual insert. I am using it as a
guideline towards what mine will look like.

10. Here is my factual insert after using the template, I’ve made my own title
using the appropriate font and colours as a practice. I've added my own
description.

11. This is my factual insert after further editing it and using
my own picture and colours. For the background of my title
I have taken the colour from my image so it matches the
channel 4 style guide.

12. Above is my final factual insert. I've changed the colour of
my header and text by taking colour out of my image. I've
also changed the picture as its more suitable for my topic.
The description has also changed as it’s a lot better than
my previous one.

13. This is my final factual insert. The only change I have made from my
previous one is the title. I've changed the title to cost of living.