The document discusses codes and conventions used in print and radio advertisements. For print ads, it notes that the image aims to catch the viewer's eye, the logo and font follow channel styles, and the text includes key program details. Radio ads use relevant sound effects and a voiceover often from the show host. Background music relates to the topic and sound clips tease the program's content. The tone is clear and humorous or serious, and all radio ads close with air time and channel.

2.  Image
The image is always striking purposely to catch the audiences eye, however it is a simple and
basic image to show what it’s representation, depending on the subject of the image it can
either be humorous or shocking.
 Logo
The logo is always shown on each print advert depending on the channel as logos are used for
the audience to recognise and identify the channel. The channel 4 logo for example has its
logo placed in the same position on each print advert.
 Font
The font is always simple and easy to read which is usually blocked with a primary colour
 Text
The text always includes : Title, slogan, time, and channel.

3.  The image is quite striking and almost shocking with its
manipulated realistic broken face. This is interesting for
the audience as the broken screen on the phone directly
goes over the whole advert relating to the name of the
programme.
 The logo is placed in the position that is known for
channel 4 logos to be placed with a broken effect over
the logo to make the advert look realistic with the effect
its used.
 The font follows the codes and conventions of channel 4
print adverts with a simple font that’s blocked with one
colour to make it stand out more for the audience to
read.
 The text gives the audience the right amount of
information to consider.

4.  The image is based around one however edited with
other images to make it appear more interesting for the
audience and explain the narrative of the programme
more. The background is blurred to make the main
image stand out more clearly.
 The logo follows the colour scheme chosen for the print
advert along with the text shown beneath the image.
The colour highlighting the logo is blue to appear more
bold and eye catching.
 The font matches again with the colour scheme of the
channel 4 logo with a basic, simple and bold font for the
audience to read easily.
 The text again consists on the information that the
audience needs to know about the programme being
aired on the channel.

5.  Sound effects
The sound effects used are always relevant to the topic and are used to attract the audiences attention to
listen and become intrigued to what the radio advert is about.
 Voice over
The voice over used on a radio advert is most likely to be the same voice used on the documentary or
television show.
 Background music
Background music is used to create interest and uses music that relates to the topic.
 Sound clips from the program
Sound clips from the program or documentary encourages the audience to watch whatever the radio
advert is advertising and gives them a taste of what the programme includes and its context.
 Tone
The tone is always clear for the audience to hear and is either humorous or serious.
Lastly, a radio advert always ends with the date and time its scheduled with the channel its airing on.