The combination of the documentary, print advertisement, and radio advertisement for the Channel 4 program "Where Fashion Matters" effectively work together to promote the show and convey key details. They share similarities like the same tagline, viewing information, and distributor. The ancillary texts entice audiences, generate interest, and inform viewers of essential details to understand the documentary. Together, the multi-media campaign aids in creating a style and image that targets younger audiences.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND YOU ANCILLARY
TEXTS ?

2. Ancillary means secondary of importance; the ancillary texts are
highly important in both supporting and advertising our major
product. Not only do they entice an audience and generate interest
in the production, they also inform the audience of the essential
details in order to view it.
The combination of the documentary, the print advertisement and
the radio advertisement aid each other In creating a certain style
and image. It is this image that addresses the production’s target
audience; in our case the younger generation.
By supporting the video with ancillary texts we have conveyed a sense
of professionalism and finalised the piece.

3. A Channel 4 Print Advertisement

4. Our Print Advertisement

5. Similairties between the
texts
.They share the same tag line,
‘’Where Fashion Matters’’.
.They share the same viewing
information of times and dates.
.They both clearly name the
distributer, ‘Channel 4’
.They both convey the theme of fashion .The both use the theme tune
‘Superstylin’ by Groove
. They both target the younger audience Armada
by involving younger people in their
content. . They both use the same
voiceover.
.They both explore different fashion
styles. .The radio advert uses extracts
from the documentary.

6. What information did they
give?
. The time and date of the
programme. .The time and date of the
programme.
. An insight to the content of
the documentary (vox pops/ .The title of the programme.
extracts from interviews)
.The distributor (channel 4)
. A voice over conveying . The tagline, ‘’Where Fashion
relevant facts/ rhetorical Matters’’, this supports the
questions to the subject of image in conveying the theme
fashion. of fashion.

7. How does our image compare
to a professional print?
The major image is
positioned in the centre.
A simple image
with a white
background.
The distributor's logo,
Channel 4, is
positioned in the
centre of the image on
the right.
Programme information is made clear in the It is made clear by the mise en
bottom left corner; it is in a simple font and scene of the five different styles,
positioned in a banner, it also uses limited that fashion is the subject of the
words. programme.