This document summarizes the research done on television channel advertisements. It analyzes 4 different advertisements - one for Big Brother on Channel 5, the Channel 4 logo advertisement, an advertisement for Made in Chelsea on Channel 4, and an advertisement for Deep Water on Channel 4. For each advertisement, it describes the layout, text, photo or graphic manipulations, and other design elements used to promote the shows.

1. Assignment 5 –
AncillAry tAsk
reseArch of newspAper
Adverts
By Gledis Dedaj

2. stAge one:
Research of Newspaper adverts

3. my chosen level…
Some could – At least 3 newspapers
or more.

4. What kinds of things are in the newspaper?
• Sports Section • Horoscopes • Word Puzzles
• Page 3 - Glamour Model • Humorous Cartoons • Dear Deidre

5. How is the newspaper organised/structured?
• Like most newspapers ‘The Sun’ starts with
the story behind the front page news.
• The middle of the newspaper is filled with
celebrity gossip.
• Then there are puzzles, horoscopes, and
the T.V. guide.
• At the back of the
newspaper there is all the
latest on sports.

6. How much advertising is it in?
• Almost every page in ‘The Sun’ consisted of some
form of advertisement from tiny ones in the corner to
full page adverts.
• Therefore I would estimate that about 50% of the
newspaper is advert based.

7. The cost of what they advertise?
• Advertising in the Sun newspaper would
cost approximately £35,000 per day
for a full page private ad and the
advertising agencies nominally negotiate
private deals.

8. Who is target audience?
• Due to the fact that its only 40p, it could be aimed at a
more lower class group of people as it is so cheap.
• The Sun’s reading age is only eight years old, which also
implies a lower class audience as they are normally
associated with being less literate than those of a higher
status or class.

9. Where is it available?
• The UK • Scotland • Ireland

10. Size of adverts

11. What kinds of things are in the newspaper?
• Cartoon strips • Weather • "Shock issues"
• Horoscopes • Football Section

12. Who is target audience?
• Due to the type of news that they publish, the Metro is
considered to be aimed at mainly labour supporting working
class as their topics are in favour with this particular group of
people.
• It has supported the Labour Party since 1945 and its target
audience is 18-30.

13. Where is it available?
• The UK • Ireland • Scotland • Australia • Sri Lanka

14. Size of adverts

15. What kinds of things are in the newspaper?
• Popular News • Fashion • Sport • Weather
• Celebrity Gossip • Horoscopes • T.V. Guide

16. How is the newspaper organised/structured?
It is divided into different sections, starting with the most
important topics and finishing with entertainment …
• Most Important, • The Weather • Showbiz and
Current News Gossip
• Sports • Puzzle Games, • Fashion
Competitions and
Horoscopes

17. How much advertising is it in?
• On an average, the Metro has about just
over 60% of advertising within its
newspaper.
• This could be down to the fact that is a
tabloid-free newspaper and almost every
page consists of some form of
advertisement.

18. Who is target audience?
• There is quite a broad audience for the Metro as it caters to almost all age groups
and genders.
• Teenagers: The fashion and showbiz section
• Young Adults – Middle Aged: The news headlines and current debates and affairs
• Men: Sports section at the back
• Women: The celebrity gossip and reality T.V. updates

19. Where is it available?
• Only in the UK

20. Size of adverts

21. stAge 2:
Research of Channel Adverts
my chosen level…
Most could – at least 4 adverts

22. chAnnel 5 – ‘Big
Brother’
• Content: Informs viewers of the time and day
the show will be aired, then they have the
• Layout and Organisation: The text is name of the programme.
placed on the bottom right corner of the
• Underneath they reveal that it will be a ‘New
advert. The picture in the background is
Series’.
blurred.
• Finally in a smaller font is the logo and
website address of the channel.
• Photo Manipulation: The background picture
has been blurred out.
• Adds mystery because it’s a ‘new series
• Font Style: The simple font style suggests its
suitable for all to watch.
• The hot pink colour of the programme name
implies its will be a light-hearted show.

23. chAnnel 4
• Usually before certain programmes on
channel 4 there is a pre-advert showing
the channel 4 logo.
• Photo Manipulation and Graphics: This is done
by photo shopping certain objects together to
form a ‘4’ shape.
The camera pans to the side … And the shapes slowly reveal
the channel 4 logo.

24. chAnnel 4 – ‘mAde in
chelseA’ Advert
• The sponsor of
• Text and Font: The text reads the name of the programme and
the programme
also happens to be the logo.
is also shown
• Its the largest text on so it can stand out therefore implying its on the advert.
significance.
• Then it is revealed that the show is ‘coming soon’ creating
enigma and leaving viewers intrigued. • Layout: As
usual the text is
at the bottom
left hand corner
and the sponsor
to the right.
• There is no photo manipulation apart from the increase in brightness
which has been done to make the advert more eye-catching and
exciting thus drawing viewers in.

25. chAnnel 4 – ‘deep wAter’
Advert
• Picture Manipulation: The • Text: Keeping to
picture has been made to their usual style the
resemble water which reflects text is placed to the
on the name ‘Deep Water’. lower part of the left
and side.
• However the date
and time is above the
name of the film.
• Finally the channel 4
website is also shown
• in a much small font
The logo has been
• Graphics: Once again, in order to at the very bottom.
made colourful in
echo the film name the strokes of contrast to its
blue and the glowing effect have been usual black
added to look like under water. colouring.