Mediatrack Pakistan prepared iinteresting and informative Print media analysis for the Month of January from Pakistan market. for more information khi@mediatrackpk.com

1. Market: Pakistan

2. Data Statistics
Mediatrack monitor collect the data from Karachi, Lahore, Islamabad
and Hydrabad regions.
Mediatrack scans all type of Ads including Classified, Notices, Job
opportunity and Tender etc. But in this study Classified Ads, Job
opportunities, Tender and Notices have been excluded.
For Magazines and Digest all type of advertisement monitored. 50+
Weekly / Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made
separately from Publications and Magazines.

3. Media analysis based on
Publications

4. TOP 20 Categories
% share of spend
21
12
9
6 5
2 2 2 2 2 2 2 2 2 2 1 1 1 1 1
CONSTRUCTION
BANKS
INSTITUTES
GOVTOFPUNJAB
FEDERALGOVERNMENT
CORPORATEIMAGE
PETROL/LUBRICANTS
AIRLINES
GOVTOFSIND
MOBILEPHONEOPERATORS
GARMENTS/LAWNS
CHAINSTORES
MOBILEPHONESETS
SHOES&SANDLES
RAZERS
ADVERTISINGCOMPANIES
CALLINGCARDS&PTCL
WATCHES/CLOCKS
COOKINGOIL&GHEE
MEDICINE

5. TOP 20 Players
% share of spend
7
6
4
4
3
2 2 2 2 2
2 2 1 1 1 1 1 1 1 1
GOVTOFPAKISTAN
GOVTOFPUNJAB
DAMACPROPERTIES
BAHRIATOWN
DHA
SKYGARDENS
HABIBBANKLTD
TREETCORPORATION
STATEBANK
KEYSTONEPROPERTIES
METROSTORE
MUSLIMCOMMERCIALBANK
PTA
ASKARIBANK
MOBILINK
SUINORTHERNGAS
FASTMARKETING
EMIRATESAIRLINE
STARMARKETING
UNITEDBANKLIMITED

6. TOP 20 Brands
% share of spend
3
3
2 2 2
2
2 2 1 1
1 1 1 1 1 1 1 1 1 1
DAMACPROPERTIES
GOVTOFPUNJAB
PRIVATISATIONCOMMISSION
GOLFCITYBAHRIATOWN
STATEBANK
SKYGARDENS
DHACITY
OYSTERCOURT
METROSTORE
HABIBBANKLTD
PTA
MCBBUSINESSACCOUNT
ASKARIBANK&FFC
GOVTOFSINDH
MOBILINK
SUINORTHERNGAS
EMIRATESAIRLINE
GOVTOFPAKISTAN
UNIVERSITYOFLAHORE
HBLCREDITCARD

7. Page type wise analysis
Based on spend
BACK COVER
2%
BACK INSIDE
1%
INSIDE
54%
FRONT COVER
33%
FRONT INSIDE
10%

8. City wise Spending
Based on Spend
Hyderabad
1%
Islamabad
23%
Karachi
40%
Lahore
36%

9. English vs Urdu Publications Share
Based on spend
Urdu Publications
60%
English
Publications
40%

10. Week day wise spend
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

11. Daily Trend
Graph on Sunday is high
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
01/01/2015
02/01/2015
03/01/2015
04/01/2015
05/01/2015
06/01/2015
07/01/2015
08/01/2015
09/01/2015
10/01/2015
11/01/2015
12/01/2015
13/01/2015
14/01/2015
15/01/2015
16/01/2015
17/01/2015
18/01/2015
19/01/2015
20/01/2015
21/01/2015
22/01/2015
23/01/2015
24/01/2015
25/01/2015
26/01/2015
27/01/2015
28/01/2015
29/01/2015
30/01/2015
31/01/2015

12. Category analysis
Share of Spend
based on Publications

13. Construction Category
DAMACPROPERTIES
BAHRIATOWN
DHA
COMMONERSSKY
GARDENS
KEYSTONE
PROPERTIES
FASTMARKETING
STARMARKETING
EDENHOUSING
FRONTLINE
MARKETING
GULBERGISLAMABAD
ECOMMUNITY
SUSTAINABLE
CBREMPOLYEESCO-
OPERATIVEHS
CONSOLCONCRETE
SOLUTIONS
SWEETHOMES
PAKISTAN
GHANIBUILDER&
DEVELOPERS
PACEBUILDERS
WAQARBUILDER&
DEVELOPERS
SHIFABUILDERS&
DEVELOPERS
EMAARPAKISTAN
OTHER
17.7
16.4
11.4 11.2
6.5
4.8 4.7
3.0 2.9 2.8 2.6
1.7 1.6 1.5 1.3 1.0 1.0 0.9 0.7
6.3
HABIBBANKLTD
STATEBANKOF
PAKISTAN
MUSLIMCOMMERCIAL
BANK
ASKARIBANKLTD
UNITEDBANKLIMITED
MEZANBANK
BANKISLAMILTD
NATIONALBANK
ALLIEDBANKLTD
THEBANKOFPUNJAB
THEBANKOFKHYBER
SONERIBANK
FIRSTWOMANBANK
LTD
DUBAIISLAMICBANK
SAMBABANK
FIRSTPARAMOUNT
MODARABA
STANDARDCHARTERED
BANK
FAYSALBANKLTD
ATLASBANK
OTHERS
10.1
8.5
5.7 5.3
4.3
3.6 3.2 2.8 2.4 2.0 2.0 1.5
0.9 0.8 0.7 0.6 0.6 0.3 0.2 0.6
Bank Category

14. Educational Institutes
Shoe Category
LUMS
SUPERIORGROUP
OFCOLLEGES
BAHRIA
UNIVERSITY
MEHRAN
UNIVERSITYOF…
BAHAUDDIN
ZAKARIYA…
IBA
ICMAPAKISTAN
COMSATS
HAMDARD
UNIVERSITY
GENERATIONS
SCHOOL
UNIVERSITYOF
KARACHI
PAKISTAN
INSTITUTEOF…
THECOUNTRY
SCHOOL
PRESTON
UNIVERSITY
UNIVERSITYOF
SARGODHA
IQRAUNIVERSITY
DOWUNIVERSITY
RIPHAH
INTERNATIONAL…
BRITISHCONCIL
2.5 2.5
1.7
1.4 1.4 1.3 1.3
0.8 0.7 0.7 0.7 0.6 0.6 0.6 0.5 0.5 0.5 0.5 0.4
TODS
1%
STYLO SHOES
35%
SERVIS
INDUSTRIES
48%
NIKE SHOES
3%
INSIGNIA SHOES
1%
GUCCI
1%
ENGLISH BH
1%
CHARLES &
KEITH
1%
BORJAN
SHOES
1%
BATA PAKISTAN
7%
BORJAN SHOES
1%

15. Paint Category Mobile Phone Operators
SPARCO
PAINT
53%
BERGER
12%
NIPPON
PAINT
12%
BRIGHTO
PAINT
10%
HAPPILAC
PAINT
10%
MASTER
PAINT
3%
EMIRATES
AIRLINE
56%
PIA
21%
QATTAR
AIRWAYS
10%
AIR BLUE
AIR LINES
9%
TURKISH
AIRLINE
3%
RYAN AIR
1%
MOBILINK
61%
TELENOR
17%
ZONG
12%
UFONE
10%
Air line Category
CALTEX
82%
MAL
PAKISTAN
10%
PSO
5%
SHELL
2%
BYCO
PETROLEU
M
1%
Lubricant Category

16. Media analysis based on
Magazines/Digest

17. TOP 20 Categories
1.4
1.4
1.5
1.6
1.6
1.9
1.9
2.2
2.4
2.4
2.9
3.1
3.2
3.3
3.4
4.0
4.2
4.4
4.6
18.8
DEODORANTS
HOSPITALS/HEALTH CLINICS
WASHING SOAP
HAIR TONICS/OILS
BREAD
TV SETS
MOBILE PHONE SETS
LOTIONS/OILS
READY TO COOK
BANKS
SAUCES/PICKLES
COUGH & COLD MEDICINES
WATCHES/CLOCKS
SHAMPOOS
JAMES & JELLY
HAIR COLORS/GEL
COOKING OIL & GHEE
GARMENTS/LAWNS
MEDICINE
BEAUTY CREAMS

18. TOP 20 Players
1.3
1.3
1.4
1.5
1.5
1.5
1.5
1.6
1.7
1.8
1.8
1.9
1.9
2.0
2.3
2.6
2.7
3.6
3.8
6.2
STATE BANK OF PAKISTAN
OXFORD GARMENTS
UNITED TRADING SOCIETY
GLAXO SMITH
PROCTER & GAMBLE
K n S FOODS
QARSHI INDUSTRIES
GOLDEN HARVEST FOODS
SKINCARE PRODUCTS
YOUNGS FOODS
STILLMANS
ENGLISH LABORATORIES
MARRIANA INTERNATIONAL
TREND INTERNATIONAL
SUFI SOAP & CHEMICAL
MARHABA LABORATORIES
FORVIL COSMATICS
WILLMAR SCHWABE
IQRA LABORATORIES
COSLAB PAKISTAN

19. TOP 20 Brands
1.0
1.1
1.1
1.1
1.2
1.3
1.3
1.3
1.4
1.4
1.5
1.5
1.5
1.5
1.5
1.6
1.7
1.7
1.9
1.9
CARE CLEANSING MILK
GOLDEN PEARL CREAM
SAMSUNG GALAXY
CHANDNI WHITENING CREAM
STATE BANK OF PAKISTAN
ENGLISH ANTI LICE SHAMPOO
OXFORD SWEATERS
BIO AMLA HAIR OIL
GSK PHARMACEUTICALS
SUFI SOAP & SAWIYAN
GOLDEN PEARL LOTION
K n S CHIKEN
POLY COLOUR
CARE CREAM BLEACH
DAWN BREAD
WILLMAR SCHWABE
STILLMANS BLEACH CREAM
YOUNGS HONEY
CARE HONEY LOTION
NISA WHITENING CREAM

20. Color vs Black & White Ad spend Ratio
3%
97%
BLACK & WHITE COLOUR

21. Page type wise Spend
BACK COVER
4%
BACK INSIDE
4%
CENTRAL SPREAD
6%
FRONT COVER
0%
FRONT INSIDE
4%
GET FOLD
2%
INSIDE
80%

22. Category analysis
Share of Spend based on weekly
Monthly Magazines/Digests

23. NISAWHITENINGCREAM
STILLMANSBLEACH
CREAM
CAREFAIRNESSCREAM
BLEACH
GOLDENPEARL
WHITENINGLOTION
CHANDNIWHITENING
CREAM
GOLDENPEARLBEAUTY
CREAM
CARECLEANSINGMILK
SKINWHITEGOLD
CREAM
GOLDENPEARL
WHITENINGSERIES
TIBETCOLDCREAM
CAREFAIRNESSCREAM
CAREFAIRNESSCOLD
CREAM
CARELEMONCREAM
BIO7DAYBEAUTY
CREAM
SKINWHITEWHITENING
CREAM
LEADSWHITENING
CREAM
ENGLISHUBTAN
TURMERICCREAM
MEDICAMBLEACH
CREAM
LOREALREVITALIFT
GOLDENPEARLANTI
FRECKLE
OTHERS
10.3
8.3 7.8 7.7
6.0
5.5 5.3 5.0 4.6
3.7
3.0 2.9 2.9 2.8
2.3 2.3 2.3 2.2
1.7 1.6
11.9
Beauty Cream & Lotion
POLYCOLOUR
COLOURLINE
BIOAMLAHAIROIL
ENGLISHANTILICE
SHAMPOO
BIOAMLASHAMPOO
HEAD&SHOULDER
SHAMPOO
KALAKOLAHAIR
COLOUR
ITALIANOHAIRCOLOUR
REETHAHAIRCOLOR
SAMSOLHAIRCOLOUR
EASY&NATURALHAIR
COLOR
PAPAYALIME&
COCONUTSHAMPOO
MEDICAMSHAMPOO
SILKEEEGG&ALMOND
SHAMPOO
KALAKOLAHAIRTONIC
SOHNIHAIROIL
16.8
14.9
14.0
9.9
8.6
7.0 6.4 6.1
5.1 5.0
1.9 1.4 1.1 1.1 0.7
Hair Care Category

24. Ghee & Cooking Oil
Confectionary
CANOLIVE
COOKING OIL
18%
HABIB COOKING
OIL
15%
KAUSAR
BANASPATI &
OIL
13%
KISAN CORN OIL
7%
DALDA
COOKING OIL
6%
COROLI CORN
OIL
6%
KAUSAR
BANASPATI
5%
SEASONS RICE
BRAN OIL
4%
MALAYSIA PALM
OIL
4%
AJWA
BANASPATI &
OIL
4%
YBARRA OLIVE
OIL
4%
LA ESPANOLA
OLIVE OIL
4%
BORGES OLIVE
OIL
4%
MILANO OLIVE
POMACE OIL
2%
KAUSAR
CANOLA OIL
2%
NAMAT
BANASPATI
2%
TULSI PAN
MASALA
40%
BRITANNIA
SUGAR FREE
BISCUITS
13%
SWEET HILL
DR.MILK CANDY
13%
KERNELPOP
POPCORN
13%
SUPER CRISP
PROMOTIONAL
8%
WAFER
MASTER
7%
PEEK FREANS
RIO BISCUITS
6%

25. For Queries and more detail-
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,
off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302
Fax: +9221-34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
About mediatrack
Mediatrack is one of the leading media monitoring companies in Pakistan and pioneer media
monitoring company in Afghan.
Mediatrack is working on TV, FM, Print, Outdoor and social media Ad and content monitoring.
Advertisers, Advertising agencies, Media, NGO and Government are our clients.