Nielsen Global SurveyConsumer Confidence Section

NIELSEN GLOBAL SURVEY
CONSUMER CONFIDENCE SECTION
AFRICA, MIDDLE EAST AND PAKISTAN REGION AVERAGE – QUARTERLY TREND
AUGUST 2015

CONSUMER SENTIMENT AND CONFIDENCE IN THE
FUTURE OF THE ECONOMY

Copyright©2013TheNielsenCompany.Confidentialandproprietary.
3
SURVEY FOCUS
• Gauge consumer sentiment and confidence in the future of the economy
• Expenditure and saving patterns
• Major concerns

4Consumer Confidence Survey – Q2 – 2015 Field Dates: May 11 to May 29, 2015
AFRICA, MIDDLE EAST AND PAKISTAN (AME) COUNTRY ABBREVIATIONS
South Africa ZA
UAE AE
Egypt EG
Pakistan PK
Saudi Arabia SA

8
16
36
33
43 36
8 8
PK AME
%
Bad Not so good Good Excellent
PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHS
Base : All respondents n=2515

5 8
26
27
54 48
8 9
PK AME
%
PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHS

PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT
AND NEED OVER THE NEXT 12 MONTHS
8
17
49
44
34
32
6 5
PK AME
%

CONSUMER CONFIDENCE INDEX
103
96
101
95
102
96
102
94
PK AME
%
Q3 2014 Q4 2014 Q1 2015 Q2 2015

HOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSES
AME AVERAGE
39
23
18
19
18
18
15
10
5
22
5
37
27
20
23
19
17
17
10
6
22
3
39
26
19
20
18
18
17
10
6
21
4
37
27
22
21
19
17
17
12
6
21
4
Putting into savings
New clothes
Paying off debts / credit cards / loans
Out of home entertainment
Holidays / vacations
New technology products
Home improvements / decorating
Investing in shares of stock / mutual funds
Retirement fund
I have no spare cash
Don’t know/undecided
%
Q3 2014
Q4 2014
Q1 2015
Q2 2015

HOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSES
PK
39
25
21
25
18
10
13
11
4
22
5
36
29
21
24
19
12
17
12
4
21
3
41
27
25
24
19
11
14
14
6
18
4
38
27
24
23
19
17
15
15
5
16
4
Putting into savings
New clothes
Home improvements / decorating
New technology products
Holidays / vacations
Paying off debts / credit cards / loans
Out of home entertainment
Investing in shares of stock / mutual funds
Retirement fund
I have no spare cash
Don’t know/undecided
%
Q3 2014
Q4 2014
Q1 2015
Q2 2015

MAJOR CONCERNS OVER THE NEXT 6 MONTHS
AME AVERAGE
19
9
8
9
7
5
6
5
4
6
4
3
2
2
2
1
1
1
3
3
10
10
9
6
7
8
6
7
8
5
7
5
3
2
2
1
1
1
3
2
Job security
The economy
Parents' welfare and happiness
Terrorism
Work/life balance
Increasing utility bills (electricity, gas, heating, etc)
Political stability
Childrens' education and/or welfare
Health
Debt
Increasing food prices
Crime
Increasing fuel prices
War
Immigration
Global warming
Tolerance towards different religions
Lack of understanding of other cultures
Tolerance towards other countries’ values
Other concern
No concerns
%
Biggest concern
Second biggest concern

MAJOR CONCERNS OVER THE NEXT 6 MONTHS
PK
22
10
8
12
6
8
5
6
5
3
1
2
1
1
1
1
5
2
11
9
11
6
12
9
12
5
5
2
4
2
2
2
1
1
3
2
Job security
Childrens' education and/or welfare
Parents' welfare and happiness
Terrorism
Health
Work/life balance
The economy
Increasing utility bills (electricity, gas, heating, etc)
Political stability
Debt
Increasing food prices
Immigration
Increasing fuel prices
Crime
Global warming
Tolerance towards different religions
War
Lack of understanding of other cultures
Tolerance towards other countries’ values
Other concern
No concerns
%
Biggest concern
Second biggest concern

DO YOU THINK YOUR COUNTRY IS IN AN ECONOMIC RECESSION AT THE MOMENT?
71 70
29 30
PK AME
%
Yes No

30
24
32 42
38 34
PK AME
%
Yes No Don't Know
DO YOU THINK YOUR COUNTRY WILL BE OUT OF AN ECONOMIC RECESSION
IN THE NEXT 12 MONTHS?
Base : All respondents who answered Yes Q8 (Code 1) n=1568

68 69
32 31
PK AME
%
Yes No
COMPARED TO THIS TIME LAST YEAR, HAVE YOU CHANGED YOUR SPENDING TO
SAVE ON HOUSEHOLD EXPENSES?

49
48
41
40
35
33
30
28
24
24
21
18
14
12
7
5
Spend less on new clothes
Cut down on take-away meals
Cut down on out-of-home entertainment
Try to save on gas and electricity
Delay upgrading technology, eg. PC, Mobile etc
Cut down on telephone expenses
Cut down on holidays/short breaks
Switch to cheaper grocery brands
Delay the replacement of major household items
Cut down on at-home entertainment
Cut out annual vacation
Use my car less often
Look for better deals on home loans, insurance, credit cards etc
Cut down on smoking
Cut down on or buy cheaper brands of alcohol
I have taken other actions not listed above
%
Base : All respondents who answered Yes to Q10 (Code 1) n=1741
COMPARED TO THIS TIME LAST YEAR, WHICH OF THE FOLLOWING ACTIONS
HAVE YOU TAKEN IN ORDER TO SAVE ON HOUSEHOLD EXPENSES?
AME AVERAGE

Base : All respondents who answered Yes to Q10 (Code 1) n=344
45
43
33
30
28
27
23
22
21
21
17
16
10
9
5
5
Cut down on smoking
I have taken other actions not listed above
%
COMPARED TO THIS TIME LAST YEAR, WHICH OF THE FOLLOWING ACTIONS
HAVE YOU TAKEN IN ORDER TO SAVE ON HOUSEHOLD EXPENSES?
PK

31
30
18
18
16
15
12
10
10
9
9
8
7
7
3
4
14
Cut down on smoking
Other actions not listed above
None
%
Base: All Respondents those who have selected atleast one code (R1 - R16) at Q11 n=1741
WHEN ECONOMIC CONDITIONS DO IMPROVE, WHICH OF THESE DO YOU
EXPECT YOU WILL CONTINUE TO DO?
AME AVERAGE

Base: All Respondents those who have selected atleast one code (R1 - R16) at Q11 n=344
34
16
16
16
13
11
9
9
8
8
7
7
7
7
2
4
13
Cut down on smoking
Other actions not listed above
None
%
WHEN ECONOMIC CONDITIONS DO IMPROVE, WHICH OF THESE DO YOU
EXPECT YOU WILL CONTINUE TO DO?
PK

Nielsen Global Survey Consumer Confidence Section

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