This document analyzes Pakistan's print media industry spending in 2014. It finds that total spending on publications was 11.1 billion rupees, with education being the top spending category. The Government of Punjab was the largest spender among organizations. Karachi saw the highest city-wise spending at 45% of the total. Analysis of publication types found Urdu publications made up 53% of spending. The document provides detailed breakdowns of spending by category, player, publication type, and over time.
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Analysis by:
Winning Solutions is an independent market research agency in operation since 2011. They are the pioneers of Outdoor tracking though mobile technology in the market, as well as the first ever research agency to conduct the Outdoor Media Census.
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city
recorded.
• Each Site coded according to a systematic system.
• Each city divided into
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one
close shot) and GPS coordinates
The Dollar Business July 2016 Issue - on stands now! Don't miss the cover story: Free Trade Agreements: Is India On The Right Track? Grab your copy now. Visit
https://www.thedollarbusiness.com/subscription/ to #subscribe online
Analysis by:
Winning Solutions is an independent market research agency in operation since 2011. They are the pioneers of Outdoor tracking though mobile technology in the market, as well as the first ever research agency to conduct the Outdoor Media Census.
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city
recorded.
• Each Site coded according to a systematic system.
• Each city divided into
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one
close shot) and GPS coordinates
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The Compensation Plan outlines the way in which Immunotec divides commissions among its qualified Consultants. Commissions are paid to qualified Consultants on products purchased by people they have personally sponsored into the business and those in their downline.
Educators are increasingly using new media and digital technologies to teach and engage their 21st century students. Reading, writing, gaming, trans-media, immersive worlds, augmented reality, and Web 3.0 are all part of the new digital frontiers. Whether it’s science or science fiction, Alice in Wonderland or Angry Birds, the dynamics of this new information ecology are transforming learning experiences in our schools. We can lead this learning revolution by ensuring that our library and the learning ecology we create can harness these new environments. How we do this, will determine our success and the future relevance and importance of our school libraries.
Data Source: Media Track Pakistan
Period: Jan 2014 – Dec 2014
- Total spent on Pakistan Print media industry in 2014 was PKR 11.10 Billion (publications only).
- PKR 0.40 Billion Spent on Weekly and Monthly Magazines.
- Education sector is top most spending category in Print media followed by Construction and Bank.
- Government is one of the biggest spender on Print media.
- MCB was the biggest Advertiser from private sector.
- Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
- Analysis figures are combined from Publications and Magazine.
- Tariff rate applied for Spend analysis.
Pakistan print media industry analysis for Jan to Jun 2017Mediatrack Pakistan
Mediatrack one of the leading media monitoring and media audit firm in Pakistan. We monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads from
English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: MediaTrack Pakistan
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The Compensation Plan outlines the way in which Immunotec divides commissions among its qualified Consultants. Commissions are paid to qualified Consultants on products purchased by people they have personally sponsored into the business and those in their downline.
Educators are increasingly using new media and digital technologies to teach and engage their 21st century students. Reading, writing, gaming, trans-media, immersive worlds, augmented reality, and Web 3.0 are all part of the new digital frontiers. Whether it’s science or science fiction, Alice in Wonderland or Angry Birds, the dynamics of this new information ecology are transforming learning experiences in our schools. We can lead this learning revolution by ensuring that our library and the learning ecology we create can harness these new environments. How we do this, will determine our success and the future relevance and importance of our school libraries.
Data Source: Media Track Pakistan
Period: Jan 2014 – Dec 2014
- Total spent on Pakistan Print media industry in 2014 was PKR 11.10 Billion (publications only).
- PKR 0.40 Billion Spent on Weekly and Monthly Magazines.
- Education sector is top most spending category in Print media followed by Construction and Bank.
- Government is one of the biggest spender on Print media.
- MCB was the biggest Advertiser from private sector.
- Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
- Analysis figures are combined from Publications and Magazine.
- Tariff rate applied for Spend analysis.
Pakistan print media industry analysis for Jan to Jun 2017Mediatrack Pakistan
Mediatrack one of the leading media monitoring and media audit firm in Pakistan. We monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads from
English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period August 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: MediaTrack Pakistan
A JOINT RESEARCH STUDY OF PAS AND MEDIA TRACK PAKISTAN
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the month of March 2015. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period January 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Pakistan Print media analysis published by mediatrack Pakistan.
mediatrack Pakistan is engaged in TV, Radio, Print and Out door media monitoring / media audit services.
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
Analysis by: Winning Solutions
Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 which is updated on monthly basis with Ad-Ex data collection. We cover over 5000 permanent structures and over 4500 pole signs twice a month every month. The market rates are updated and reviewed every month and aligned with average market rates for each road, section, location as well as site.
Analysis by: Winning Solutions
The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 which is updated on monthly basis with Ad-Ex data collection. We cover over 5000 permanent structures and over 4500 pole signs twice a month every month. The market rates are updated and reviewed every month and aligned with average market rates for each road, section, location as well as site.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
The file contain the Print media analysis for Pakistan media industry for the period of March 2014. For more detail analysis and feed back please write us at info@mediatrackpk.com
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period July 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
PRINT INDUSTRY REPORT gives the overall picture of advertising in Newspapers and Magazines for the period Jan-June 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period June 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec’16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
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Mediatrack is the pioneer media monitoirng company for Afghan media monitoirng working sice 2009. Mediatrack monitor all major Afghan TV Channels. If any one need any sort of Afghan media ralated information or media rates please feel free to contact to Mediatrack.
Pakistan print media industry analys for the Month of March 2015. Mediatrack Pakistan compile the data from Publications and Magazines from all major regions of Pakistan. Ad and news monitoring is the key products of mediatrack.
Pakistan Peoples Party is going to held a rally and PPP Chariman will address the rally. For this purpose the Party occupied around 367 hordings of the city. Please see the presentation.
We are please to share the Karachi based Ooh media analysis for the Month of May 2014 with all media industry of Pakistan. We are monitoring the out door media from Jan 2014 and very thankful to the industry for their positive feed back and support
Mediatrack Afghanistan wing prepare some very useful and interesting analysis on Afghan media market. Hope it will be very useful to understand the emerging Afghan market. for more detail please write us at khi@mediatrackpk.com
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3. Data Statistics
Media track monitor the all leading 60+ News papers from
Karachi, Lahore, Islamabad , Hydrabad and Multan.
Mediatrack Monitor all type of Ads including Classified, Notices, Job
opportunity, Tender, Educational and Government Ads etc.
For Magazines and Digest mediatrack scaned all type of
advertisement. 50+ Weekly / Monthly Magazines and Digest
monitor for this study.
In the Year 2014 total spend on Pakistan Print media
industry was 11.10 Billion rupees (publications only). Rs 0.40
Billion Spend on Weekly and Monthly Magazines.
Education is top most spending category in Print media
followed by Construction and Bank. Government is one of the
biggest spender on Print media. MCB was the biggest Player from
private sector.
15. 20%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
3%
4%
4%
5%
6%
7%
17%
21%
OTHERS
RAYMOND GARMENTS
FIVE STAR TEXTILE
SITARA TEXTILE MILLS
CAMBRIDGE GARMENTS
ZENIYA LAWN
ROYAL TAG
JUNAID JAMSHED STORE
HIJABUNISA GARMENTS
ORIGINS GARMENTS
MAUSUMMERY LAWN
RALPH LAUREN COLLECTION
AL-KARAM TEXTILE MILLS
SANA SAFINAZ GARMENTS
TEXTILE MILLS ASSOCIATION
NISHAT LINEN GARMENTS
ITTEHAD TEXTILE
KHAADI LAWN
BONANZA GARMENTS
GUL AHMED TEXTILE MILLS
GARMENTS / LAWN
Share Of Spend
104 Players were active in 2014
16. 33%
1%
1%
1%
1%
1%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
6%
7%
11%
13%
OTHERS
ZAAMIN GROUP
KINGS REAL ESTATE
ASHIYANA HOUSING PROJECT
ABDULLAH BUILDERS & DEVELOPERS
FALAKNAZ PROPERTIES
SAIMA BUILDER & DEVELOPERS
GOHAR GROUP OF COMPANIES
IZHAR GROUP OF COMPANIES
STAR MARKETING
FRONT LINE MARKETING
CITY HOUSING PROJECT
SWEET HOMES PAKISTAN
EDEN HOUSING
GULBERG ISLAMABAD
GHANI BUILDER & DEVELOPERS
DHA
EMAAR PAKISTAN
DAMAC PROPERTIES
BAHRIA TOWN
Construction Category Share of Spend
198 Players were active in 2014
17. Bank Category Share Of Spend
52 Players were active in 2014
10%
2%
2%
2%
2%
3%
3%
3%
3%
3%
4%
4%
4%
4%
5%
6%
6%
6%
8%
19%
OTHERS
DUBAI ISLAMIC BANK
HABIB METROPOLITAN BANK
KASB BANK LTD
SONERI BANK
J. S. BANK
SINDH BANK
SUMMIT BANK
BANK AL HABIB
UNITED BANK LIMITED
STANDARD CHARTERED BANK
ALLIED BANK LTD
NATIONAL BANK OF PAKISTAN
ASKARI BANK LTD
BANK ALFALAH
MEZAN BANK
BANK ISLAMI LTD
THE BANK OF PUNJAB
HABIB BANK LTD
MUSLIM COMMERCIAL BANK
18. Hand Set Category
Share of Spend
18%
1%
1%
1%
5%
8%
9%
14%
41%
OTHERS
VOICE MOBILE
GFIVE MOBILE
DANY
HUAWEI
Q MOBILE
LENOVO
IPHONE
SAMSUNG
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About Mediatrack: Mediatrack is one of the leading media monitoring
company in Pakistan and pioneer media monitoring company in Afghanistan.
Mediatrack engage to Monitor across the board all medium like TV, Print, FM,
Cable, Outdoor and Social media. Ad Monitoring, News Monitoring and
media audit from all medium is our core products.