Print media analysis ocotber 14
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This document analyzes print media data from October 2014 in Pakistan. It summarizes statistics on the number of newspapers, magazines, and advertisements monitored. The top 20 categories and players for advertisements in newspapers and magazines are presented. Construction, education, and banks were the top three categories in newspapers. Bread, toothpastes, and shops were top in magazines. The majority of newspaper ad spending was for inside pages in Karachi. Spending was highest in Karachi and lowest in Hyderabad. Daily ad spending fluctuated with higher spending on Sundays. Most magazine ads were in black and white and for inside pages.
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Print media analysis ocotber 14
- 1. Print media analysis October 2014
- 2. Data Statistics Media track monitor the all leading 100+ News papers from Karachi, Lahore, Islamabad and Hydrabad. Media track scan all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded. For Magazines and Digest we scan all type of advertisement. 50+ Weekly / Monthly Magazines and Digest monitor for this study
- 3. Media analysis based on Publications
- 6. TOP 20 Brands 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVTOFPUNJAB CITYHOUSINGSIALKOT DAMACPROPERTIES DREAMGARDENS EMAARPAKISTAN MCBBUSINESSACCOUNT GOVTOFPAKISTAN BAHRIATOWNKARACHI AIRPORTENCLAVE SAIMAELITEVILLAS LIFEBUOYHANDWASH LDA FBR METROCASHCARRY HABIBBANKLTD PINKRIBON DUBAICREEKHARBOUR DALDACOOKINGOIL&GHEE DEFENCESKYLINE LUMS
- 7. Page type wise analysis Based on spend BACK COVER 12% BACK INSIDE 1% FRONT COVER 29% FRONT INSIDE 11% INSIDE 47%
- 8. City wise Spending 2% 23% 45% 30% Hyderabad Islamabad Karachi Lahore
- 10. Media analysis based on Magazines/Digest
- 11. TOP 20 Categories 0 2 4 6 8 10 12 14 16 18 BREAD TOOTH PASTES SHOPS READY TO COOK BANKS SKIN CARE PRODUCTS SALTS/SPICES SAUCES/PICKLES HAIR TONICS/OILS HAIR COLORS/LOTIONS SOAPS / FACE WASH DETERGENT POWDERS SHAMPOOS LOTIONS/OILS WATCHES/CLOCKS DIGESTIVE COOKING OIL & GHEE MEDICINE GARMENTS/LAWNS BEAUTY CREAMS
- 12. TOP 20 Players 0 1 2 3 4 5 6 7 8 KOHINOOR SKINCARE PRODUCTS SHANGRILA FOODS UNITED TRADING SOCIETY HASHIM TAJIR SURMA SHAHEEN COSMETICS PROCTER & GAMBLE POONIA BROTHERS GOLDEN HARVEST FOODS QARSHI INDUSTRIES K n S FOODS ENGLISH LABORATORIES TAPAL TEA PVT LTD MARRIANA INTERNATIONAL STILLMANS MARHABA LABORATORIES FORVIL COSMATICS UNILEVER PAKISTAN IQRA LABORATORIES COSLAB PAKISTAN
- 13. TOP 20 Brands 0 0.5 1 1.5 2 2.5 3 3.5 MAA MASALAY POLY COLOUR COLOURLINE YOUNGS MAYONNAISE CARE CLEANSING MILK IFG GARMENTS SKIN WHITE SOAP SHANGRILA KETCHUP HASHMI ISPAGHOL CARE FAIRNESS CREAM FACE FRESH CREAM DAWN BREAD PANTENE MOISTURE FAIZA BEAUTY PRODUCTS TAPAL GREEN TEA STILLMANS CREAM K n S CHIKEN GOLDEN PEARL CREAM BIO AMLA HAIR OIL CARE HONEY LOTION SURF EXCEL
- 14. Color wise analysis 3% 97% BLACK & WHITE COLOUR
- 15. Ad type wise analysis 5% 5% 5% 0% 4% 1% 80% BACK COVER BACK INSIDE CENTRAL SPREAD FRONT COVER FRONT INSIDE GET FOLD INSIDE
- 16. For Queries- Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34583302 Fax: +9221-34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com www.facebook.com/mediatrackpk www.dailymotion.com/mediatrackpk