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Print Media
Monthly Report July 2015
Analysis: MediaTrack
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender and Notices.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly /
Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending analysis are made separately
from Publications and Magazines.
About Mediatrack:
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
About the Report
TOP 20 CATEGORIES
Newspapers
% Share of spent
15%
14%
12%
11%
10%
5%
4% 3% 3% 3% 3%
2%
2% 2% 1% 1% 1% 1% 1% 1%
TOP 20 SUB CATEGORIES
Newspapers
% Share of spent15%
10%
9%
8%
4%
4%
4%
3%
2% 2% 2% 2% 2%
2% 2% 2% 1% 1% 1% 1%
TOP 20 ADVERTISERS
Newspapers
% Share of spent
7%
4%
4%
3% 3%
2%
2% 2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 BRANDS
Newspapers
% Share of spent
3%
2%
2%
2%
1%
1% 1% 1% 1%
1%
1% 1%
1% 1% 1% 1% 1% 1% 1%
PAGE WISE ANALYSIS
Newspapers
% Share of spent
BACK COVER
10%
BACK INSIDE
1%
CENTRAL SPREAD
1%
FRONT COVER
26%
FRONT INSIDE
7%GET FOLD
0%
INSIDE
55%
CITY WISE SHARE
Newspapers
% Share of spent
Islamabad
21%
Karachi
45%
Lahore
34%
PUBLICATIONS vs MAGAZINES
% Share of spent
Mag
4%
Publications
96%
Magazine Analysis includes: Bio Monthly, Monthly & Weekly
Magazines and digests. Sunday Magazines of Publications are merge
with Publications
WEEKLY TREND
Newspaper
% Share of spent
-
100
200
300
400
500
600
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END

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Print Media Analysis – July 2015

  • 2. Analysis: MediaTrack About the Report: This report doesn’t includes classified ads, Job opportunities, Tender and Notices. For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study. To get the better understanding of Brand spending analysis are made separately from Publications and Magazines. About Mediatrack: Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions. About the Report
  • 3. TOP 20 CATEGORIES Newspapers % Share of spent 15% 14% 12% 11% 10% 5% 4% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  • 4. TOP 20 SUB CATEGORIES Newspapers % Share of spent15% 10% 9% 8% 4% 4% 4% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1%
  • 5. TOP 20 ADVERTISERS Newspapers % Share of spent 7% 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
  • 6. TOP 20 BRANDS Newspapers % Share of spent 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
  • 7. PAGE WISE ANALYSIS Newspapers % Share of spent BACK COVER 10% BACK INSIDE 1% CENTRAL SPREAD 1% FRONT COVER 26% FRONT INSIDE 7%GET FOLD 0% INSIDE 55%
  • 8. CITY WISE SHARE Newspapers % Share of spent Islamabad 21% Karachi 45% Lahore 34%
  • 9. PUBLICATIONS vs MAGAZINES % Share of spent Mag 4% Publications 96% Magazine Analysis includes: Bio Monthly, Monthly & Weekly Magazines and digests. Sunday Magazines of Publications are merge with Publications
  • 10. WEEKLY TREND Newspaper % Share of spent - 100 200 300 400 500 600 Saturday Sunday Monday Tuesday Wednesday Thursday Friday
  • 11. For query on DATA, please contact: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9 THE END