this the the presentation of marketing on medialogic and they involve in marketing etc.

1. What is the type of information which marketing
research companies are providing and how this
information collected?

2.  Media habits
 Diary panel
• Gallup Pakistan only research firm
 People Meter
• Medialogic and GfK
• TAM
Weak method

3.  600 Households
 45% from Karachi
 35% Lahore
 20% from Rawalpindi and Islamabad

4.  Discuss the example of GEO SUPER and how
TAM was used to reflect the viewership of
GEO SUPER during IPL?

5. First Sports Channel
Chance to see the live IPL
In Brief Period gained popularity

6. HOW?
TAM People Meter
Target
16 – 25 age group