This document discusses the development of a media product summarizing feedback received on draft versions of an advertisement and double page spread. Feedback indicated that earlier drafts of the advertisement needed clearer images and sound, and to better relate to the topic of technology. Later drafts and the final version were found to more clearly show the evolution of technology over time. Similarly, early feedback noted the double page spread layout could be improved, but later versions were seen as having an effective layout with clear images and text that clearly related to the topic of technology change.

1. 1. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?

2. Newspaper adverts

3. Double page spreads

4. 2.How/why they use/develop/challenge forms
Forms Use
typography (font style size & organisation) One or three colours
Different size font to show
priority

5. 2.How/why they use/develop/challenge forms
Forms Use
visual Simple layout to
design/layout make it easy to
(composition) read
photography Minimal colour to
draw reader in

6. 3. How/why they use/develop/challenge
conventions
Conventions Use
catchy title “Breaking into
Tesco” and “Awards
2010” – understand
the theme of the
topic
placement and At the bottom or
style of text side to look at the
(titles/subtitles/par images first
agraphs)

7. 3. How/why they use/develop/challenge
conventions
Convention Use Develop
catchy/unique Picture is placed at an The background
photography and concepts angle to draw the readers contrasting with the
to the text images of the cameras
bringing the reader to the
text

8. 4. How/why YOU use/develop/challenge forms
Forms Use
typogra We made our title
phy stand out from the
(font subtitles by the size
style
size &
organisa
tion)

9. Forms Develop
visual Layout of images
design/layout communicate the
(composition) theme of evolution
photography Bold colours to
draw reader in

10. 5.How/why YOU use/develop/challenge
conventions
Conventions Use Develop
catchy title Used a simple title for the advert We developed the titles in
that reveals the topic the double page spread by
creating a word which
relates to the subject of
technology

11. 5.How/why YOU use/develop/challenge conventions
Conventions Develop
catchy/unique • Developed
photography and photography by
concepts placing the
images so that
they
communicate an
evolution of
technology
• Developed the
advert by having
the images
coming out from
the sides rather
than the middle

12. Conventions Develop
placement and style of text • We used the channel 5 font in both the advert
(titles/subtitles/paragraphs) and double page spread to be consistent
• In both the double page spread and advert we
also used red which is the colour of the channel
5 logo

13. 4. How/why YOU use/develop/challenge forms
Forms Use Challenge Develop
visual design/layout Challenged channel
(composition) 5 adverts by having
a caption
photography
typography (font
style size &
organisation)
a. COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

14. 5.How/why YOU use/develop/challenge
conventions
Forms Use Challenge Develop
catchy title
catchy/unique
photography and
concepts
placement and
style of text
(titles/subtitles/par
agraphs)
A. COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOUBLE PAGE
SPREADS/ADVERTS

15. Draft 1 Audience Feedback
• 1. Not clear and effective + sound was bad, not that many
examples.
• 2. showing a montage of games
• 3. Presenter speaks too fast, not interactive, music needed and bad
sound
• 4a. The way technology of games has changed.
• 4b. Development+effects
• 5. Games are attracted to boys
• 6. Not colourful clothes, speaks too fast
• 7. No music used, sound bad couldn’t hear parts
• 8. Good, liked the type writer part.
• 9. Titles/credits good – interview – know who they are
• 10. interesting information, but it was too quick to understand.

16. Audience Feedback Questions
Advert Draft 2/3/Final Draft
1. What do you think of our advert? Is it clear and affective? How? Why?
Draft 2: Video games clear and effective.
Draft 3: Yes, it shows the change of technology over time
Final Draft: The writing stands out more than the pictures
2. Are the images clear?
-Overall, from Draft 2/3 and final Draft advert ancillary, our target audiences have agreed that
the images are clear.
3. Is the text clear and easy to read?
- Overall, from Draft 2/3 and final Draft advert ancillary our target audiences have agreed that
the texts were easy to read
4. Does the advert relate to the overall topic? What does the image and text
communicate to you.
-Some of our target audiences do not agree, that the advert relates to the overall topic, such as
in Draft 2. However in Draft 3, our target audiences suggested that it is straight forward, as well as our Final
Draft.
5. What could be done to improve
Draft 2: All technology versus new.
Draft 3: Images of the games on the consoles.
Final Draft: The black writing needs to stand out more

17. Audience Feedback Questions
Double Page Spread -Draft 2/3/Final Draft
1. What do you think of our double page spread. How and why is it effective?
Draft 2: Not really
Draft 3: Good range of old and new technology, it is creative and rhetorical
Final Draft: Effective images, relate to topic, stands out.
2. Is the layout of the images and text clear?
Overall, from Draft 2/3 and final Draft double page spread ancillary, our target
audiences have agreed that the images and text were clear.
3. Are the sizes of the images and text appropriate.
Our target audiences have agreed that they were appropriate sizes.
4. Is the text easy to read?
Our target audiences have agreed that they were easy to read.
5. Does the double page spread relate to the overall topic of technology. How?
Our target audiences have agreed that our double page spread relates to our topic,
through the use of images, such as the binary codes and the difference types of
technology platforms that we have shown as examples.
6. What could be done to improve.
Draft 2: Better images to communicate evolution
Draft 3: Font change to communicate technology
Final Draft: Nothing, it was good.