One of the truth bombs that we wish to drop is appearance matters when it comes to graphic design. It is all about visual elements, so the result should be aesthetically appealing and digestible. Design trends may come and go, but the design and user experience’s basics are forever. Today we will talk about some fundamental elements of visual hierarchy and how they can make an actual difference. Being a reliable and emerging favorite graphic design company in Ahmedabad, we offer extraordinary graphic design.

1. TOP Visual Hierarchy
Principles That You Must Know
By Pixenite Pvt Ltd

2. One of the truth bombs that we wish to drop is
appearance matters when it comes to graphic design.
It is all about visual elements, so the result should be
aesthetically appealing and digestible. Design trends
may come and go, but the design and user
experience’s basics are forever. Today we will talk
about some fundamental elements of visual hierarchy
and how they can make an actual difference. Being a
reliable and emerging favorite graphic design
company in Ahmedabad, we offer extraordinary
graphic design.

3. Visual Hierarchy Principles

4. 1. Size Matters
One of the thumb rules in the design that can
change the entire visual game is the size of the
element. The usual argument is that larger is
always better, but the main question is how
large the element size should be? The largest
element in the design should have maximum
emphasis. 90% of the information sent to the
brain is visual, and the brain processes images
60,000 times faster than text.
The above example clearly states how the
usage of the right size for different elements
narrates the story that the storyteller wishes to
tell. The size of one element, with respect to the
other, allows to create a balance and focus on
dominant elements.

5. 2. Negative Space Matters
Spacing is the key to a neat and beautiful
website. It improves the aesthetic and overall
message of the website. Negative space is
defined as the space between text, graphics,
images, margins, and other elements. The
negative space dictates how a page reads and
flows, plus it allows visitors’ eyes to relax,
especially after scrolling through a heavy text
page. Here is an example of beautiful usage of
negative space:

6. 3. Color And Contrast
Color and contrast are an important part of the
visual hierarchy as they play a vital role in
distinguishing core elements. For example,
when a user sees colors like orange or yellow, it
creates a sense of joy and liveliness. When users
see purple or blue colors, it gives a calm and
relaxed feeling. Bold colors are easy to use and
thus used to highlight objects or set contrast in
the visual.
For example, in the above image, you can see
how using the same color is ruining the overall
experience, and the second image showcases
how using color contrast can be impactful for
users.

7. 4. Typography Hierarchy
Another essential element that helps design
stand out and give a free flow to users is the
typography hierarchy. Using different levels
indicates the importance of the text. Bigger and
bolder typography means important, and
smaller and thinner text becomes secondary.
There are two patterns through which humans
absorb information quickly, whether it is a
website, illustration, or printed article. These
two patterns include F Pattern and the Z
pattern.

8. 5. An Illusion Of Depth
Another element to consider is the illusion of depth, and an illusion of depth can range from a few inches to several
miles. In layman’s terms, it is a way of manipulating space, and depth can be created in various ways like focus,
overlapping, light, shadow element, etc. Depth pushes two-dimensional surfaces into three-dimensional surfaces.
There are multiple ways to add depth, including aerial perspective and optical.

9. 6. Proximity
Proximity is a key rule in the visual hierarchy. In web
design, some items need to be separated while some
grouped down. Proximity helps to segregate the same
type of content in one place and other types in another
place. The main purpose of proximity is to create a
spatial relationship between different components that
can tell a story or make sense in design.

10. 7. Elements Alignment
The right alignment of elements is necessary as it is
important to align elements when you have plenty of
text or images in the design. As mentioned above, the F
or Z pattern can be used to align them to make them
perfectly aesthetically appealing. If elements are
placed randomly, then the entire design can lose its
appeal.

11. 8.Rule Of Thirds
Balancing the overall composition of the design is very
necessary for designers, and this is where the rule of
thirds can be used. It is mainly used to get the best
visual results. In this, a design or image is divided into
different sections using rows and columns to form a
grid. With this rule, you can plan out the important
element placement in the design.
The above discussed are some foundational principles
of visual hierarchy in graphic design. By using these
principles, you give a clear and understandable
message to the audience. If you wish to hire the
services of graphic designers in Ahmedabad, Pixenite
should be your choice. We have an in-house team of
expert graphic designers with plenty of experience
working for different industries.

12. Contact us @
Web : https://www.pixenite.com/
Email : info@pixenite.com
Phone : +91 70960 93000

13. Thankyou !!!