Ultraviolet-visible spectroscopy involves absorption of electromagnetic radiation between 200-800nm. When molecules absorb this radiation, electrons are promoted to higher energy states through electronic transitions. The Beer-Lambert law states that the rate of decrease in radiation intensity as it passes through an absorbing solution is proportional to the concentration of the solution. Chromophores are molecular regions responsible for color through absorption of visible light. Woodward-Fieser rules attempt to predict absorption maximum wavelengths based on chromophores and substituents present. UV-visible spectroscopy has applications in chemistry for identification and quantification of substances.