This document outlines key concepts of 21st century marketing. It discusses that marketing is important for business success by driving revenue and customer loyalty. Everything can be marketed, including goods, services, ideas, and organizations. Marketing is also everyone's responsibility within a company, not just the marketing department. The core concepts of marketing involve understanding customer needs and creating value better than competitors. Marketing also must fulfill seven tasks like developing strategic plans, connecting with customers, and capturing long-term growth. Marketing has changed significantly due to factors like increased competition, globalization, and new technologies.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
How do you make your marketing stand out among the thousands of messages potential customers receive every day?
In this practical, results-focused workshop, you will learn 10 ‘street smart steps’ to create a game plan that attracts an abundance of high quality leads with maximum return.
At this value packed session, discover:
• How to identify your ‘dream’ customerand where to connect with them
• 5 proven, high impact, local area marketing tactics for keeping the phone ringing with qualified enquiries
• How to easily create a formula that measures your lead acquisition costs and provides an increased return on investment
• The 3 simple keys to building consistent referrals
• How to develop quality strategic relationships with suppliers and other industry professionals
• How to tweak your website to generate more quality leads
• The specific steps for creating marketing material that cuts through the clutter
Social Enterprise How to Drive Sustainable Vision and Innovation into the Mar...MicheleHartz
Invited to speak at the Future Minds Hackathon in 2019 on how to Tackle the United Nations 17 Sustainable Development Goals with Market Solutions. This presentation was developed for high school and first year college students on how to start digging into their passions and their purpose, with key tools, frameworks and strategies to enter the market and commercialize sustainability products and services.
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
Managing Large format Retail Stores in Consumer ElectronicsSanjay Singh
Small retail stores are slowly giving way to large format stores. What are the challenges that emerge with change in size of stores vis a vis managing stores, sku velocity and display management is what this ppt covers.
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
How do you make your marketing stand out among the thousands of messages potential customers receive every day?
In this practical, results-focused workshop, you will learn 10 ‘street smart steps’ to create a game plan that attracts an abundance of high quality leads with maximum return.
At this value packed session, discover:
• How to identify your ‘dream’ customerand where to connect with them
• 5 proven, high impact, local area marketing tactics for keeping the phone ringing with qualified enquiries
• How to easily create a formula that measures your lead acquisition costs and provides an increased return on investment
• The 3 simple keys to building consistent referrals
• How to develop quality strategic relationships with suppliers and other industry professionals
• How to tweak your website to generate more quality leads
• The specific steps for creating marketing material that cuts through the clutter
Social Enterprise How to Drive Sustainable Vision and Innovation into the Mar...MicheleHartz
Invited to speak at the Future Minds Hackathon in 2019 on how to Tackle the United Nations 17 Sustainable Development Goals with Market Solutions. This presentation was developed for high school and first year college students on how to start digging into their passions and their purpose, with key tools, frameworks and strategies to enter the market and commercialize sustainability products and services.
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
Managing Large format Retail Stores in Consumer ElectronicsSanjay Singh
Small retail stores are slowly giving way to large format stores. What are the challenges that emerge with change in size of stores vis a vis managing stores, sku velocity and display management is what this ppt covers.
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
3. www.josephdeungria.com
Outline:
21st century marketing is…
1. Important to business success (why?)
2. Used for everything (for what?, scope)
3. Everyone’s responsibility (who?)
4. Basic (what are core concepts?)
5. Changing
6. Accomplishing 7 Tasks
4. www.josephdeungria.com
21st Century Marketing Concept 1:
Marketing is important for
business success
• Delivers top-line growth (revenue)
• Customer retention/ loyalty
communicating and
creating,
delivering value to
23. www.josephdeungria.com
Food example
To understand Needs, Wants & Demands.
Need Basic necessity
Feel deprived if this is
absent
Food
Want Given choices, this is
what you prefer
Chicken,
Burger, Steak
dinner
Demand A want that is supported
by a decision and
capacity to buy
Only burger
is within my
budget!
32. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
21st Century Marketing Difference 1:
Competition increased due to
33. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
The Following changed
or disappeared:
Economic Boundaries
Brick and Mortar
Business Rules
Monopolies & Dinosaurs
Way of Doing Business
21st Century Marketing Difference 1:
Competitive Rules changed!
34. www.josephdeungria.com
1. Buying Power
2. Choices
3. Information
4. Voice
EASIER
5. Ordering
6. Comparison
Customer is
King!
INCREASED
21st Century Marketing Difference 1:
Customers are more powerful
and demanding
35. www.josephdeungria.com
1. Internet
1. Social Media
2. Sales Channel
3. Research
4. On and Off-line buzz
5. Blogs
6. Purchasing savings
2. Niche magazines
3. Mobile
21st Century Marketing Difference 3:
Companies must use more
capabilities too!
37. www.josephdeungria.com
Must cover:
1. CONNCECTED Customers (develop long term
relationships)
2. Company (internal customers, employees, 4Ps)
3. Competition (performance)
21st Century Marketing Difference 4:
Marketing has to be HOLISTIC
38. www.josephdeungria.com
Outline:
21st century marketing is…
1. Important to business success (why?)
2. Used for everything (for what?, scope)
3. Everyone’s responsibility (who?)
4. Basic (what are core concepts?)
5. Changing
6. Accomplishing 7 Tasks