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Principle of marketing presentation by khurram wasim khan mba -1- hu

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khurram wasim khan
khurram wasim khan

This document provides an overview of English Biscuit Manufacturers (Private) Limited (EBM). It discusses that EBM was established in 1965 as a joint venture to manufacture Peek Freans biscuits in Pakistan. Over the past 30+ years, EBM has become a leader in the Pakistani biscuit industry through quality products and innovation. However, it now faces stiff competition from other brands. The document analyzes EBM's marketing environment, brand portfolio, target demographics and strategies to strengthen its position in the market.

EducationBusiness
1 of 41
 
Introduction
[object Object],[object Object],[object Object],[object Object],[object Object],Introduction E
Brand Range Peek Freans
 
[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object]
 
MARKETING ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MACRO-ENVIRONMENT
DEMOGRAPHICS ,[object Object],[object Object]
Migration of rural population to urban area ,[object Object]
Age composition ,[object Object]
Cont….. ,[object Object]
mission statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Trends in Household Income distribution in Pakistan
[object Object]
Market Positioning (Kotler) ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EBM’s Dedication to Quality
Recommendations: ,[object Object],[object Object]
Investing in the Fitness of the Nation
Investing in the Fitness of the Nation
Cont… ,[object Object],[object Object],[object Object]
Investing in the Fitness of the Nation
Need/Want Analysis ,[object Object]
[object Object],[object Object]
[object Object]
Special Offers for the Consumers ,[object Object],[object Object],[object Object],[object Object]
Characteristics Affecting Consumer Behavior in the Biscuit Market ,[object Object],[object Object],[object Object],[object Object]
COMPETITORS ,[object Object],[object Object],[object Object]
Brief Profiles of the Main Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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