This document presents a marketing plan for repositioning the Tapal Mezban tea brand. It begins with an introduction to Tapal, the parent company, and then discusses Mezban's brand history and positioning as a premium "Dust Tea" originally developed for tea shops. Customer and competitor analyses are presented, as well as segmentation, targeting, and positioning strategies. The marketing mix of product, price, place, and promotion are outlined. Specific recommendations are made for a new tagline emphasizing hospitality, using the Ajrak pattern, and expanding distribution through the Otak system. A campaign with slogans celebrating relationships is proposed.