The document discusses the supply chain management of English Biscuit Manufacturers (EBM). It describes EBM's supply chain structure which includes procurement, sourcing, warehousing, and distribution. Procurement is divided into domestic procurement of direct materials like flour, sugar, and packaging materials, as well as imports. Warehousing includes separate stores for raw materials, packaging materials, and finished goods. The supply chain process involves forecasting demand, planning production, manufacturing biscuits, deploying finished goods to warehouses, marketing, suppliers, distribution to over 350 retailers nationwide, and consumers purchasing the products.

1. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
FURQAN ASLAM
Reg. # 28733
Class: MBA (M)
Date: 27 Feb.2016
Submitted to Mr. Talat Qadeer

2. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
SUPPLY CHAIN MANAGEMENT:
“A supply chain is a network of facilities and distribution options that performs the
functions of procurement of materials, transformation of these materials into
intermediate and finished products, and the distribution of these finished products to
customers”.
The management of this chain of events is what is known as Supply Chain
Management. To be more precise Supply Chain Management can be defined as:
“The proactive act of improving the efficiency and effectiveness of
the flow of goods services and knowledge within a particular
channel with the goal of reducing total cost and obtaining a
competitive advantage for all the partners.”
EBM’S SUPLY CHAIN MANAGEMENT STRUCTURE
DIRECT MATERIAL
IMPORTS
INDIRECT
MATERIAL
DOMESTIC
PROCUREME
NT
PROCUREMENT
OR SOURCING
WAREHOUSING
RAW
MATERIAL
STORE
STRUCTURE
PACKAGING
MATERIAL
STORE
FINISHED
GOODS
STORE
RAW
MATERIAL
PACKAGING

3. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
The structure of supply chain department of English Biscuits is divided into two broad
categories:
1. Procurement or sourcing.
2. Warehousing.
1. PROCUREMENT OR SOURCING:-
EBM’s sub-divide their procurement section into two parts:
 Domestic procurement.
 Imports.
 DOMESTIC PROCUREMENT:
The domestic procurement is sub-divided into two parts:
 Direct material
 Indirect material
 DIRECT MATERIAL:
Direct material is further divided into two sections:
 RAW MATERIAL
The raw materials basically are ingredients material which are using in English Biscuits
products such as eggs, flour, milk, sugar, cocoa etc.
 PACKAGING MATERIAL
EBM’s product packaging involves three packaging material that is master carton,
dispensers and films.

4. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
 INDIRECT MATERIAL:
Indirect material are those material which are uses in the factory but that are not directly
related to the products such as computer equipment ,marketing stuff, tool ,
stores/equipment, medicines and stationary.
 IMPORTS:
The EBM appoint two officers who dealing the imports of raw material that is using in
products, the factory tools and spare parts of machinery and equipment.
2. WAREHOUSING:-
EBM’S has three warehouses:
i. RAW MATERIAL STORE:
Raw material store are those in which they store their raw material stockwhich are using
in their products such as eggs, milk, flour and cocoaetc.
ii. PACKAGING MATERIAL STORE:
Packing material store is that store in which they store all their packaging material that
is films, dispensers and master carton.
iii. FINISHED GOODS STORE:
Finished goods storeare those in which they store their finished goods that’s products.

5. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
 MANAGEMENT PROCESS:
EBM’s supply chain process is comprised of a series of interdependent steps and starts
with the collection of raw materials and ends with packaged brands on customer's
shelves. The Supply Chain Management at EBM ensures that appropriate quality
standards are upheld and maintained at each link in the chain.
The supply chain at EBM comprises the following areas:
 Forecasting
 Planning
 Manufacturing
 Deployment
 Suppliers
 Distribution
 The consumer / shopper
 FORECASTING:
Forecasting is a vital element of the business, and can be defined as an unconditional
statement of demand of biscuits. Simply put, a forecast predicts how much demand there
will be in the market for a specific product over a certain period.
 PLANNING:
The function of planning is to convert marketing forecasts into manufacturing plans. The
planning department works closely with the various operations to ensure that
manufacturing plans are accurately converted into monthly and weekly production plans
and budgets.
Planning is also responsible for monitoring and controlling the amount of stock the
company holds and for ensuring that the correct stock holding levels are maintained to
meet customer service requirement.
 MANUFACTURING:
The manufacturing process at EBM involves the conversion of raw and packaging
material into finished product in the most cost effective manner possible. EBM
manufactures all of its own products, and production takes place at the two factories
located in Karachi.

6. SUPPLY CHAIN MANAGEMENT English Biscuit Manufacturers
 DEPLOYMENT:
Deployment is the movement of finished goods (biscuits) to warehouses.
 MARKETING AND SALES:
The function of marketing and sales is to market the product with the aim of maximizing
the profit of the firm. Effective policies and strategies are made for this purpose.
 SUPPLIERS:
For every item EBM have 3 to 4 suppliers, so to cope with any uncertainty.
 DISTRIBUTION:
Simply defined, distribution involves the execution (delivery) of sales orders to a
customer. EBM has more than 350 distributors all over Pakistan.
 THE CONSUMER /SHOPPER:
The shopper and consumer are the individuals who eventually buy and consume EBM’s
products.
A shopper is the person who purchases the product in store, whereas a consumer is the
person who eventually consumes the product. In many instances the shopper and
consumer are one and the same.
 CONCLUSION
According to me Supply Chain Management became a Backbone of a
company now days the companies do not compete with other companies but
one supply chain competes with other supply chain. So, the companies
involved in a specific supply chain are managed as a single entity, not the
separated ones.
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