Pepsi has had success over the years through strategic branding and marketing efforts. It has established a large brand portfolio including snacks and beverages. Pepsi also innovates through new product offerings, digital campaigns, and sponsorship deals. Most recently, Pepsi has focused on rejuvenating its core brands and adapting to changing consumer needs through initiatives like brand relaunches and extensions.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
Environmental Differentiation Strategy of PatagoniaJohannes Mahlich
As producer of outdoor cloth Patagonia considers the environment as their most important stakeholder in their decision-making. Their environmental efforts go far beyond required law and impose extra costs on their customers. As to basic economic logic providing environmental quality beyond required law will put a company in a competitive disadvantage.
Patagonia’s vision is environmental conservation and restoration. They consider their purpose of being in building the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Patagonia wants to compete in the market by pursuing an environmental differentiation strategy.
Patagonia’s key tactics in providing value for their stakeholders are summarized under the so-called ‘Product Lifecycle Initiative’. This initiative is a holistic commitment to lengthen the product lifecycle and reduce landfill waste. Those tactics can be categorized into what Patagonia refers to as: Reduce, repair, reuse and recycle. To reduce their customers consumption Patagonia heavily invests into R&D to produce the most durable garments. In addition, they only use organic and recycled garments to reduce the footprint of their products. Patagonia offers a free repair service for all of their products for the whole product life. Furthermore, they offer a second market where consumers can resell their used products. Patagonia encourages their customers to return Patagonia products instead of throwing them away so that they can recycle them correctly.
Patagonia provides a lot of value to the environment. This value needs to be captured via the consumers. Hence, the environmental quality they provide needs to find a willingness to pay among the customers. Some, but few people buy Patagonia products for altruistic reasons because they know that buying Patagonia products will do good to the environment. Patagonia bundles the public good of environmental quality, which is difficult to charge the customer for, with the private good being product quality. They do this by constantly communicating environment friendliness together with quality. Hence, consumer value environmental friendliness for the implicit quality Patagonia offers. Another aspect to buy their products is environmental prestige. Most importantly, however, environmentalism resonates with their customer values as Patagonia’s customers, as buyers of outdoor wear, usually love the nature. The fact that environmentalism is deeply integrated into their business model makes their engagement credible and difficult to imitate by competitors.
As the case of Patagonia shows basic economic logic has its limits when it comes to environmental differentiation strategies. A company can serve the environment as main stakeholder as long as it is able to capture those values perceived by the environment by finding willingness at the consumer to pay for those environmental qualities.
The world’s most international brewer
No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally
Brewing great beers, building great brands
Committed to surprising and exciting
consumers everywhere
Long and proud history and heritage
Mcdonald's IMC and its marketing strategy from the history. ...mayurmittal0001
You will find all the details of McDonald's, from its logo to its marketing strategy, Ansoff matrix, PLC, Facts, Competitors. ... Please download the ppt. There are videos in the presentation so won't get the full matter because many things that I've covered in this ppt are behind the videos.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Environmental Differentiation Strategy of PatagoniaJohannes Mahlich
As producer of outdoor cloth Patagonia considers the environment as their most important stakeholder in their decision-making. Their environmental efforts go far beyond required law and impose extra costs on their customers. As to basic economic logic providing environmental quality beyond required law will put a company in a competitive disadvantage.
Patagonia’s vision is environmental conservation and restoration. They consider their purpose of being in building the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Patagonia wants to compete in the market by pursuing an environmental differentiation strategy.
Patagonia’s key tactics in providing value for their stakeholders are summarized under the so-called ‘Product Lifecycle Initiative’. This initiative is a holistic commitment to lengthen the product lifecycle and reduce landfill waste. Those tactics can be categorized into what Patagonia refers to as: Reduce, repair, reuse and recycle. To reduce their customers consumption Patagonia heavily invests into R&D to produce the most durable garments. In addition, they only use organic and recycled garments to reduce the footprint of their products. Patagonia offers a free repair service for all of their products for the whole product life. Furthermore, they offer a second market where consumers can resell their used products. Patagonia encourages their customers to return Patagonia products instead of throwing them away so that they can recycle them correctly.
Patagonia provides a lot of value to the environment. This value needs to be captured via the consumers. Hence, the environmental quality they provide needs to find a willingness to pay among the customers. Some, but few people buy Patagonia products for altruistic reasons because they know that buying Patagonia products will do good to the environment. Patagonia bundles the public good of environmental quality, which is difficult to charge the customer for, with the private good being product quality. They do this by constantly communicating environment friendliness together with quality. Hence, consumer value environmental friendliness for the implicit quality Patagonia offers. Another aspect to buy their products is environmental prestige. Most importantly, however, environmentalism resonates with their customer values as Patagonia’s customers, as buyers of outdoor wear, usually love the nature. The fact that environmentalism is deeply integrated into their business model makes their engagement credible and difficult to imitate by competitors.
As the case of Patagonia shows basic economic logic has its limits when it comes to environmental differentiation strategies. A company can serve the environment as main stakeholder as long as it is able to capture those values perceived by the environment by finding willingness at the consumer to pay for those environmental qualities.
The world’s most international brewer
No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally
Brewing great beers, building great brands
Committed to surprising and exciting
consumers everywhere
Long and proud history and heritage
Mcdonald's IMC and its marketing strategy from the history. ...mayurmittal0001
You will find all the details of McDonald's, from its logo to its marketing strategy, Ansoff matrix, PLC, Facts, Competitors. ... Please download the ppt. There are videos in the presentation so won't get the full matter because many things that I've covered in this ppt are behind the videos.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Pepsi is a carbonated soft drink produced and manufactured by “Pepsi
co.”
The drink was first made in 1890...How did the name “Pepsi” originate?
“Pepsi” is taken from pepsin, a digestive enzyme used in Bradham's
original formula.
SLOGANS OF PEPSI
• 1990-1991 : “ Yehi hai right choice baby”
• 1999–2006: "Yeh Dil Maange More!"
• 2003- 2005 : Ye pyaas h...
• 2012: “Live for Now”
4. Option in branding
Content for the
past four years,
Coca Cola had
retained this spot
with Pepsi
playing a close
second fiddle.
In Brand Keys’ 21st
Annual Customer
Loyalty
Engagement Index,
PepsiCo usurped
Coca Cola and
gained the top
spot as the most
loyal regular soda
brand.
The company
spent a
significant
portion of its
marketing budget
on a Super Bowl
sponsorship in
2015, including
sponsorship of
the half time
show.
PepsiCo also
piloted its “Pepsi
Emoji” campaign
last year in
Canada and other
markets and will
execute this idea
globally in the
summer of 2016.
The company
appointed its first
ever Chief Design
Officer in 2012 and
has been using
innovation through
design to identify new
opportunities to
promote its product
platforms and brands
in what it terms the
“society of future”,
one that is influenced
by social media.
5. 1. Positioning of Pepsi
•Pepsi has always targeted the
youth segment.
•The changing demands and
sentiments of the younger
generation in the country have
resulted in changes in the
positioning of Pepsi.
•This can be observed from the
changes in the taglines, logo,
advertisement messages and means
of communication of messages. 3. Other initiatives/incidents affecting Brand
Image
• The setting up of an agricultural research centre
in India was one such measure. PepsiCo also
helped in the setting up of food and vegetable
processing plants in Punjab which provided
employment to farmers in the region.
2. Distribution network
•A strong distribution network has
gone a long way in making sure that
the marketing strategies have been
converted to actual sales.
• In addition to branding strategies,
the company also comes up with
promotional strategies from time to
time (E.g. freebies with its 2L packs).
These further help in boosting the
sales of the product.
6. TYPES OF BRANDING STRATEGY
Pepsico has positioned its brand and products very well in the market. With 22
brands in its current portfolio, Pepsico offers snacks and drinks with low-
calorie and nutritious choices aside from their regular soda products.
Position yourself well
Pepsi also continues to invest in the packaging and quality of their
products to stay top of mind. They have also expanded their product
offerings by adding more nutritious options for their health-conscious
consumers.
Be innovative
As important as it is to connect with customers online, it also
essential to have a good digital marketing strategy in place. One
reason why Pepsi is still top of mind is that their digital campaigns
always make a mark on their target market.
Focus on digital marketing
7. Brand portfolio
• A brand portfolio is known as the leading brand of a
company that covers all other brands or companies
operated by a company
• The company uses a brand portfolio for marketing
purposes and to help in boosting the sales of their other
brand’s products.
• PepsiCo owns brands such as Pepsi, Lays, Kurkure,
Mirinda, Mountain Dew, 7UP, Uncle Chips, Quaker ,
Doritos etc.
• Brand portfolio of PepsiCo consists of snacks, soft drinks,
juices, grains which encompasses world famous brands .
8. • Of PepsiCo’s 16 billion dollar
beverage brands, 10 are
carbonated (called sparkling) and
6 are non-carbonated.
• From all famous brands owned
by PepsiCo, Pepsi is PepsiCo's
most Prominent and valuable
brand.
• Pepsi is sold in over 200 countries
and generates more than $20
billion a year in revenue.
• PepsiCo has 16 billion-dollar
beverage brands and 7 billion-
dollar food brands.
9. BRAND EXTENSION
• PepsiCo has effectively fabricated a solid online presence with the utilization of internet-based life
systems, for example, Facebook, Twitter, Google, Instagram, Pinterest and numerous other online
stages.
• The Pepsi brand is known for utilizing online networking advertising to acquire significant
knowledge about its customers. It has tried various platforms including print and digital media,
social media, philanthropic activities, athletic and event sponsorship, grassroots marketing as well
as product sampling and super bowl commercials to promote its new product introductions and
brand extensions
BRAND RELAUNCH
• Relaunching PepsiCo India’s snack Kurkure with brand new wrapper detailing ingredients and expanding
range of flavors has significantly improved the growth of the brand, says a company official.
• The recent relaunch was an attempt to dispel rumors that Kurkure was made of plastic.06-Aug-
2017PepsiCo India and Bharti Airtel are set to relaunch an earlier co-branding pact under which prepaid
users of the Sunil Mittal-led telco will get upto 2GB of complimentary 4G data on purchase of Lay’s,
Kurkure, Uncle Chipps and Doritos snack packs
10. Brand proliferation
• These initiatives include a smart bottle for Gatorade, the
emoji’s campaign, and the dedication of 40% of its Super
Bowl advertising budget on digital media.
• The company is looking to innovate and adapt itself to the
changing needs of the consumers.
Rejuvenation
• Brands need to keep up with the fast-paced society and
sustain a business model with the brand values built in it.
Only then will your brand survive in this digital world.
• A brand success story begins when you measure the brand
equity of the market share. It could be the growth of the
business or the increase share taken up in the broader
industry.
• Rather than focus exclusively on categories where other
companies are growing fast, companies should consider
how they can rejuvenate core businesses.
• Brands need to become a lifestyle in order to stay
timeless.