Clover Pakistan Limited has produced the Tang powdered drink brand since 1986 under an agreement with Kraft Foods. Tang holds a market share of over 60% in the powdered drink category. It advertises on television, radio, and print from April to September each year to promote itself as a nutritious drink. Its target audience is females aged 18-45. Past advertising campaigns have run the same commercial with a Ramadan special in 2008. The 2009 plan aimed to launch a new variant and target urban audiences more through print and below-the-line activities.

1. TANG Presented By: Nissa Razzak Hira Aslam Saman Zehra

6. COMPETITITVE ANALYSIS

7. MARKET SHARE

8. SOV

9. SOE

10. ER

12. HISTORY OF ADVERTISING

15. BRAND CALENDER 2008

16. TERRESTRIAL & SATELLITE SPEND

17. ATL / BTL MIX

18. MEDIUM MIX 2008

21. FORECATED MEDIA PLAN 2009

23. BRAND CALENDER - 2009

24. ATL/BTL MIX

25. TERRESTRIAL & SATELLITE SPEND

26. MEDIUM MIX

27. BUDGET SPLIT BY MONTH -TV

28. BUDGET SPLIT BY MONTH -RADIO

29. BUDGET SPLIT BY MONTH - PRINT

31. MEDIUM MIX -TV

32. MEDIUM MIX -RADIO

33. MEDIUM MIX -PRINT