English Biscuits Manufacturer (EBM) produces biscuits and aims to satisfy consumers with healthy, hygienic products. EBM has the largest market share in Pakistan at 55% and was the first biscuit company to achieve ISO-9001 certification. Its major competitor is Continental Biscuits, which has fewer brands. EBM positions its products through quality, variety, innovation, and food safety. It segments the market by age and focuses on kids. EBM uses promotions, distribution networks, and pricing strategies to compete effectively.

3. Project:
English Biscuits
Manufacturer
Submitted to:
Sir Yawar Abbas

4. Prepared by
JAWARIA
GHULAM HUSSIAN

5. Group Members
 Zunaira Raza
 Hira lateef
 Jawaria Ghulam Hussian
 Khadija Ayub
 Bushra Zaib
 Mehwish Tariq
 Nida Tariq

6. English Biscuits Manufacturer

7. EBM´s products are
Biscuits

8. Vision Statement
To be a leading & forward looking Food
company committed to satisfy consumers
with a delightful, healthy & hygienic product
range

9. Introduction
 English Biscuit Manufacturers (Pvt) Ltd was
established as a joint venture company in
1965 with the name of PEEK FREANS
PAKISTAN LIMITED

10. First biscuit company of super
brands in Pakistan to which achieved
ISO-9001 Certification in
correspondence with its institutional
slogan 'The Legend Leads
It is the leading biscuits company in
PAKISTAN covering 55% of the
Market Share

11. Objectives
 The EBM´s objectives are:
 Improve the knowledge-base of the cereal and
baking technology
 Create awareness in people about hygiene and
nutritional value of food
 Overcome the non-availability of the equipments
for quality determination of raw materials

12. Bring our country on the top not
only for scientific and technological
discovery but also for turning that
knowledge into new and quality
products and services
Provide working facilities for
M.Phil. and Ph.D students
Facilitate advanced research

13. English biscuits are
directly competed by
“CONTINENTAL BISCUITS”
(LU),

14. Competitor
 The major competitor of English biscuits is
 “CONTINENTAL BISCUITS” (LU),
which has a significant share of the market
in terms of sales volume.
 LU basically has five to six brands which it
markets in comparison to English Biscuits
Manufacturers.

15. Brand Value
 Peak Freans means
Leadership
Vitality
Humanity
Trust & Cofidence

17. Positioning
 EBM positions its porducts in the minds of its
customers by
 Providing the excellent quality
 The large variety in taste and texture
 State-of –the-art and technology
 Sophisticated food safety system
 A pied piper icon
 9001 ISO certificates

18. Segmentation
 EBM segmentaize its market on the following basis
 Demographic
 Age
 Less then 15 or 15-54 years persons
 It more focus on the¨ kids¨ segment

19. Our Products

20. EBM’S PRODUCT LINE
Plain Sweet
Nuts Cream Biscuits Crackers
Biscuits
Choco Vanilla Butter Puff
Gluco Peanut Pik
Sandwich
Chocolate
Marie Peanut Pista Marvell
Sandwich
Sooper Lemon Sandwich Saltish
Rio Double Treat
Whole Wheat
Chocolate/
Slice
Vanilla
Rio Double Treat
Strawberry/Vanil
la
Rio Vanilla

22. Product Features
 EBM’s features can also be used as the
competitive edge.
 A wide product line
 e.g it have the 97 types of biscuits
 Diversification

23.  A well implementing pricing
strategies
 A strong distribution network
 Innovation in terms of new
ingredientes
 Fulfilling its promise by providing
the hygenic food
 Highly sophisticated food safety
system

24. Pricing
 EBM´s adopted the market Penetration
strategy and
 Its products can be divided into four
categories on the basis of Price
 Family Pack R.s 40
 Half Rolls R.s 15
 Snack pack R.s 10
 Ticky pack R.s 5

25. Pormotion
 EBM ´s promote its products through
Pied piper icon
T.v Ads
Magazines
News paper &
Posters

26. billboards
Leading Artists
Alamgir,
 Zuhaib Hassan,
Ali Azmat
All have put their voices at different times
to sing the ¨PEAK FREANS JINGLE¨

27. Distribution
 EBM´s intensive distribution involves the
delivery of sales orders to its customers
 It has two major suppliers
 Habib sugar mills
 Millac and saima packaging
 It ha smore than 350 distributers all over the
PAKISTAN

28. Distribution Network

29. EBM´s also exports its products
to:
 USA,
 CANADA ,
 UK,
 UAE,
 BAHRIN ,
 SAUDI ARAIBIA,
 SUDAN AND
 SOUTHE AFRICA