This presentation is about the Ice Cream industry in Pakistan, telling about the five major companies doing business in this industry including Hico, Yummy, Igloo, Wall's & Omore Pakistan. Market Share, Promotion Activities and Wall's strategies to beat others are part of this presentation.

1. ICE CREAM INDUSTRAY IN PAKISTAN by: Junaid Inam
May 11, 2014

2. o First ice cream company in Pakistan Hico Ice Cream
o Manufactured by Pakistan Fruit Juice Co. (Pvt.) Ltd
o Brand Hico has been well established since 1952
o Production capacity is 4.5 million liters of ice cream a year
o It is marketed in major cities of Punjab
o Flavors including chocolate, vanilla, mango, strawberry,
pineapple, apple, and orange

3.  Established in 1981 by an army officer MR. Hamid Nawaz
 In 1986 Mr. Ijaz Ahmed purchased the company
 Currently operating in more than 70% of country
 Average sales are Rs 3 Million/day in summer
 Less use of new technology and less promotion activities are
the cause of Yummy to have less market share

4. o IGLOO is operating since 1974
o One of the pioneers to start ice cream business in Pakistan
o Offer 28 different flavors under the name of IGLOO
o Some of there unique flavors are Strawberries & Cream,
Blueberries & Cream, Butter Scotch & Cream, Chocolate
Crispy, Strawberry Cheese cake and Coffee Toffee Cookies &
Cream

5.  ICE CREAM MAKES YOU HAPPY – ITS OFFICIAL!
 Wall's is a United Kingdom originated food brand covering,
owned by Unilever
 Wall’s is a leader in Ice cream and frozen goods in Pakistan
 Wall’s came to Pakistan in 1995
 Feast was one of the first Products introduced by Wall’s
 Walls acquire Polka in 1999
 Jet Sport & Choc Bar two of Walls most popular brands

6.  Omoré was formally launched on April 6, 2009
 The ice cream was launched in eight cities and towns
 The brand started with 24 different formats and flavors, 3
of which never introduced before
 Production unit in Sahiwal has a capacity of producing
50,000 liters per day
 Ice cream turnover in 2009 was Rs.751 million

7. Walls
Omore
Igloo
Others

8. Retailer
Security
for the
Freezers
Investment on
Ice Cream
products
Board for
advertisement
Total
investment
required
Others 15000 12-15,000 3000 30,000
WALL’S Nil 12-15,000 Nil 15,000

9. · TV
· Billboards
· News papers
· Magazines
· Radio
· Banners
· Pamphlets
· Stands in shops
· Shop boards
· Sponsorships of pop stars, actors, models
· Event arrangements
· Bus Stop Board Ads