The target audience for the magazine is mainly males aged 40-55 who enjoy heavy metal music such as Motörhead and Slayer. They have interests in brands like Doc Martins, Bring Me The Horizon apparel, and Jack Daniels shirts. Most fall within socio-economic groups C2-E as casual laborers, unemployed, semi-skilled or skilled manual workers. The re-drafted magazine layout aims to appeal to this audience by providing a more sophisticated publication that caters to their musical interests and middle-aged demographic.

1. Readership Profile

2. Information about audience
• My audiences age range varies between 40-55 year olds (Mainly
male).
• The types of brands my clients would like are:
 Doc Martins
 Bring me the Horizon (BMOH) Jumper
 Jack Daniels t-shirts
• My audience would like music such as heavy metal and like bands
like Motörhead and Slayer.
• My audience would likely be C2-E (socio-economical groups)
which means that they are likely to be casual labourers,
unemployed, semi-skilled, unskilled manual workers or skilled
manual workers e.g. electrician, carpenter
• My re-drafted magazine layout is going to appeal to this target
audience because they are heavy metal listeners and middle-aged
therefore they may want something more sophisticated.