The poster for the LOL movie aims to attract teenagers aged 13-19 as its target audience by featuring a teenage girl on her phone and using bright pink text. However, the document argues the film itself includes sex, alcohol and drug scenes that would make it unsuitable for 13-year-olds, suggesting the target audience should actually be older teenagers between 16-19 years old given the movie's mature content.

1. Poster Analysis

2. LOL Movie Poster
Layout
The layout of the poster is
very clever. It shows a typical
good looking teenage girl on
her mobile phone. We are
drawn to the bold bright pink
text font which emphasizes
the bold short title of the film.
The last thing we would look
at is the directors names as
the writing is small and at the
bottom which isn’t significant.

3. LOL Movie Poster
Target Audience
Due to their only being one
female teenage character, it
is clear that the target
audience is aimed at
teenagers aged 13-19. The
pink text also portrays it is a
fun, lighthearted film and
there is no scary twist.
Reaction
As we have all seen this film
we believe that their poster
for the film is giving the wrong
impression to the audience.
The film includes several sex,
alcohol and drug scenes that
would not be suitable for a 13
year old to watch and
therefore after watching the
film the actual target
audience should be between
ages 16-19.