From a survey of 11 people:
- The most popular age group was 15+, as many horror films now rated 15, broadening the audience age range. In the past, horror films were strictly rated 18+.
- The most preferred genre was horror, then comedy and action. Horror films are exciting for teenagers as they involve suspense, thriller and mystery.
- When asked what's important for a good film opening, people said context, then cast, director, and special effects. The plot/context is most important to engage audiences and get them to watch, regardless of budget or celebrity involvement.
- Soundtracks are also very important, especially for horror films. Background music and sound effects set the scene