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This document lists several campaigns by non-governmental organizations (NGOs) for good causes. These include campaigns to change perceptions of cancer survivors, provide education for girls in India to prevent exploitation, create an online game to simulate homelessness to promote a homeless shelter, and engage social media users to help donate food to animal shelters or name baby foxes. The NGOs use websites, games, social media and videos to both raise awareness of social issues and generate funding to address them.
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This document outlines a campaign to increase charitable donations in Belarus. It notes that currently many Belarusians are reluctant to donate, believing the money will not actually help children. The campaign's goal is to show that even small, regular donations can make a significant impact. It proposes using an interactive banner displaying the "butterfly effect" of donations. Additional elements include installing charity-sponsored WiFi hotspots and using social media to share success stories of children helped by donations and showcase the long-term impact through a children's installation. The creative idea leverages the concept of the butterfly effect to motivate donors.
PR Casestudies Collection of PR Lions 2013
The Dumb Ways to Die campaign by McCann Melbourne aimed to reduce train accidents among young people. They created an animated music video and song called "Dumb Ways to Die" that went viral with over 20 million views in its first week. The campaign far exceeded its goals, resulting in a 21% reduction in accidents compared to the previous year. The Adopt a Pothole campaign by Apollo Tyres and Publicis Gurgaon allowed citizens to "adopt" potholes on a website and get them fixed if they received enough social media support. Over 3,000 potholes were adopted and 21 were fixed for under $1,000, generating over 6,600 likes and media coverage. The Life
Five Tips Every Marketer Needs, From the 2018 REGGIE Awards
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
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More from Doreen Shaffer
Test
El documento presenta un plan de comunicación para una agencia creativa llamada Ericsson Response. El plan incluye la creación de un video, un juego en línea, una aplicación de Facebook y un evento para crear conciencia sobre su cliente, la organización OCHA. Estos canales de comunicación se utilizarán tanto externamente para aumentar la conciencia pública como internamente para los empleados.
Final pres
The document outlines plans for Ericsson Response to communicate information about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to help spread awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners with the general public. It also includes plans for an event and communication strategies to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.
Final pres
The document outlines plans for Ericsson Response to communicate about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to raise awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners. It also includes plans for a video and events to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.
Test 4
Ericsson Response asked for a proposal to celebrate its 10th anniversary of partnership with OCHA internally and externally. The proposal included conducting an event in Barcelona where volunteers would speak to the public about their work, offer phone calls to loved ones, and record congratulatory messages. The event aimed to increase awareness of Ericsson Response among Ericsson employees and the public through sharing on social media and a microsite with information and recordings.
Internal Communication
This document outlines a corporate social responsibility project for Ericsson employees. The project, called Ericsson Response, aims to inform employees about Ericsson's social initiatives and encourage employee participation. It will involve weekly activities over one year using internal communication channels like the intranet, Yammer, blog and magazine. Some planned activities include contests to engage employees and an "Experience Ericsson" program. The goals are to increase employee motivation, efficiency and commitment by helping employees feel more connected to the company's social projects. The project's success will be monitored through online engagement metrics and employee surveys.
Celia Carrion 4sesion 24Feb2010
Este documento presenta un plan de comunicación para Ericsson Response. El plan tiene como objetivos comunicar el trabajo de ER y realizar un press kit. Incluye un análisis DAFO, definición de públicos objetivo, mensajes y posibles medios como internet, televisión y publicidad escrita. También propone acciones de comunicación como presentaciones y marketing de guerrilla.
Logo Andrea Avidad
The document presents a logo for Colaboratorium, which depicts the word "Colaboratorium" above three key words related to its purpose: Experimenting, Communicating, and Collaborating. The logo is intended to represent an organization focused on experimentation, communication, and collaboration.
Logos joanma
The document proposes two ideas to raise funds for developing a mobile app for non-governmental organizations: 1) Invite programmers to contribute €1 each to participate in creating the app, with the funds used to further develop the project if needed. 2) Hold a lottery where tickets are sold for €5 each, with the winner receiving an iPad or other prize. If each person involved sells around 27 tickets, they could raise €1500 total for the prize and to spend on programmers or other project needs.
Tatiana nin
El documento presenta varias opciones para reclutar programadores, incluyendo sitios web, conferencias y organizaciones. Se propone una conferencia sobre gestión de proyectos el 10 de marzo y un foro sobre tecnología de la información el 13 de abril. También se menciona una revista estudiantil y la posibilidad de crear boletines informativos. El documento concluye describiendo brevemente una aplicación de telediagnóstico y sugiriendo el uso de una página web e espacio virtual para dar a conocer el proyecto.
Cris rius 18.2.11
This document discusses strategies for finding a programmer to collaborate on a project and developing an application. It suggests creating an open Facebook event and information corner to explain the project goals, requirements, and benefits. Potential programmer recruitment channels mentioned include Facebook groups, blogs, forums, and Android-related sites. The document also provides a format and tools for communicating the project, such as a rotating blog, conferences, Twitter, and video. Finally, it asks questions about the potential application's users and objectives.
Celia carrion
El documento describe una campaña de prensa de la organización Manos Unidas para sensibilizar a la opinión pública sobre la realidad de los países más desfavorecidos y los desequilibrios entre el norte y el sur. También presenta ideas para una aplicación móvil que podría usarse en catástrofes para rastrear la ubicación de personas y voluntarios, proporcionar comunicación y satisfacer necesidades médicas y logísticas a través de un sistema de chat y GPS. Finalmente, agradece a los colaboradores del proyecto.
Shahin pres 1
This document appears to be notes from Shahin Haghjou on various campaign ideas and strategies for the Ericsson Response project. It discusses setting up a free "Ericsson Response" Wi-Fi network to raise awareness, inviting specific developers and studios to collaborate on projects rather than holding an open event, and creating a video teaser to recruit participants. The notes also include pros and cons of the different approaches.
Luca presentation
The document discusses collaboration and awareness initiatives for Ericsson Response. It proposes:
1) Developing a game like Farmville for Ericsson Response volunteers to manage aid and resources coordination. Profits could help NGOs.
2) Internal awareness activities using the mailing list, like a "Guess Who" game to match faces to company sectors, with prizes. Or sharing easy, fun videos to spread quickly.
3) Recruiting programmers by engaging existing events, schools, magazines, and intrigue through coded posters and flyers only they can understand.
Name + analysis case
Melinda French Gates argues that nonprofits can learn lessons from Coca-Cola's business practices. Specifically, Coca-Cola uses real-time data to continuously improve its products, taps into local talent, and invests heavily in effective marketing.
Identity
This document repeats the phrase "CREATING SINCE 2011" five times without providing any other context or information. It does not have enough content to create a meaningful summary in 3 sentences or less.
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Presentation1
- 1. GOODIES NGO’S good campaigns for good purposes Andrea Avidad Archila Almost graphic designer
- 2. NGO’S GOOD CAMPAIGNS Fuck cAncer http://www.letsfcancer.com/home.html A movement to change the way cancer is perceived and diagnosed in our society, and how cancer survivors perceive themselves. The girl sTore http://www.the-girl-store.org Even today there are chances of Indian girls begin sold into marriage or sex slavery. But you can help. Simply purchase an Indian girl the items she desperately needs to attend school. Because the most effective way to break the cycle of exploita- tion is education helPing egYPT http://mashable.com/2011/01/31/google-twitter-egypt-call-service/ A group of engineers from Google, Twitter and SayNow (which Google acquired last week) were hard at work building a speak-to-tweet service for protesters in Egypt this weekend.
- 3. NGO’S GOOD CAMPAIGNS wAnT To be A homeless? http://playspent.org/ Advertising agency McKinney has teamed up with Urban Ministries of Durham (UMD), a non-profit based in North Carolina, to create SPENT, an online game that guides users through what it feels like to be homeless. wriTe A PosT, helP A dog http://mashable.com/2010/09/17/pedigree-blog-post-campaign/ Pedigree’s “Write a Post, Help a Dog” promotion is simple: Write a blog post about its adoption program between now and September 19, and the company will donate a twenty- pound bag of dog food to a shelter. AnTi Aids http://www.youtube.com/watch?v=WLLPXe7oqqM
- 4. NGO’S GOOD CAMPAIGNS Viso giVe http://mashable.com/2011/01/04/viso-give-youtube/ The channel also aims to help with funding by giving 60% of the non-profits’ associated ad revenue. The other 40% will be reinvested in the channel. holidAY TweeT driVe http://mashable.com/2010/12/18/holiday-tweet-drive/ Even today there are chances of Indian girls begin sold into marriage or sex slavery. But you can help. Simply purchase an Indian girl the items she desperately needs to attend school. Because the most effective way to break the cycle of exploita- tion is education mArkeTing For moZillA FireFoX http://mashable.com/2010/12/03/mozilla-adopts-2-real-firefox-cubs-pic/ Mozilla has set up a microsite (and accompanying Twitter handle) where visitors can watch the firefoxes via a 24-hour live video cam. Mozilla is asking visitors to help name the two cubs
- 5. JUST NICE CAMPAIGNS uglY dAnce http://theuglydance.com/?v=yyyfoupnju http://theuglydance.com/?v=mogrmbtghz