A presentation on how Social Causes are employing social media and other media channels for successful marketing campaigns. Presented at Victoria University's School of Marketing.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
My Green World is developing innovative and educational platforms that will enhance the efforts of global activism. Noticing an ongoing trend in mobile games which either focused on destruction and demolition or glamorized animals as pets and wildlife in captivity, My Green World set out to find a solution. Recognizing that these negative trends provide no tangible or educational value regarding animals, wildlife, and the environment, My Green World is creating Wild Earth, the first mobile application with a positive impact on real-life conservation.
My Green World offers an innovative market solution that allows users to play games and connect with real-world wildlife conservation efforts and charity initiatives. It is time to mobilize the gaming application market to educate, raise awareness, and create tangible results on issues of global concern.
My Green World was formed in 2014 by Natalie Kyriacou as an effort to utilize online activism to achieve tangible results in worldwide conservation. The company is registered as a limited liability corporation in Melbourne, Australia, and is solely owned by Natalie Kyriacou. The educational platforms developed by the company aim to transform the online, game, and volunteer landscapes through partnerships, ethical standards, and global public awareness.
My Green World’s mission is to connect people and charities around the world in a way that enhances the international profile of animal welfare and wildlife and environmental conservation. The company commits to providing unique educational experiences that have direct impacts and create lasting change for people, animals, wildlife, and their environments.
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.
My Green World is developing innovative and educational platforms that will enhance the efforts of global activism. Noticing an ongoing trend in mobile games which either focused on destruction and demolition or glamorized animals as pets and wildlife in captivity, My Green World set out to find a solution. Recognizing that these negative trends provide no tangible or educational value regarding animals, wildlife, and the environment, My Green World is creating Wild Earth, the first mobile application with a positive impact on real-life conservation.
My Green World offers an innovative market solution that allows users to play games and connect with real-world wildlife conservation efforts and charity initiatives. It is time to mobilize the gaming application market to educate, raise awareness, and create tangible results on issues of global concern.
My Green World was formed in 2014 by Natalie Kyriacou as an effort to utilize online activism to achieve tangible results in worldwide conservation. The company is registered as a limited liability corporation in Melbourne, Australia, and is solely owned by Natalie Kyriacou. The educational platforms developed by the company aim to transform the online, game, and volunteer landscapes through partnerships, ethical standards, and global public awareness.
My Green World’s mission is to connect people and charities around the world in a way that enhances the international profile of animal welfare and wildlife and environmental conservation. The company commits to providing unique educational experiences that have direct impacts and create lasting change for people, animals, wildlife, and their environments.
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.
How do I use social media to promote my nonprofit or cause? We cover the basics of how social media can help further your cause, social strategy, and best practices for getting started with Facebook and Twitter. This presentation was given for students working with Houston's Hashoo Foundation.
Don't Define Me By My Diversity: #DisruptLabelsKendall Morris
SXSW 2017 proposal for topic consideration. Discussion about the role of labels in our personal and professional lives. A look at how marketing and media play a part in it and what we need to be thinking about to move from devisive discussions to productive action.
Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014Big Spaceship
People's relationship with food is quickly evolving. Here are some ideas on how to Internet better for the edibles and juiceables.
If you like food and the Internet, you might enjoy the long version of this presentation here: http://spcshp.it/foodmarketing
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Marketing for Social Causes Victoria University presentation (12.4.16)
1. Media Strategy
for Social Causes
Guest Lecture Victoria University
Marketing School, April 12th 2016
Antony Young
Former Agency CEO
Author: Brand Media Strategy
5. The charity marketing playbook we used back
then … it still works!
1. Find an ad agency that has some heart for
the cause
2. Appeal to their creative ego and desire to
win an award
3. Get them to pull every favor in the book,
i.e. lean on the production house and
media companies for free media
4. Create a TV spot or a print ad that is
controversial, get the media to cover,
especially Adweek
5. Write a case study and create a video for
Cannes, scramble to find some statistics to
show it worked!
However today social causes are finding new
media to market their case
7. There are many more media channels to explore
beyond the most obvious paid and social channels
… you just need to be creative
Paid Media
Social Media
Unpaid, Alternative
Media
8. over 1 billion people still use
unsafe drinking water sources.
9. UNICEF Tap Water Project:
Using NY Restaurants as a
media channel
• Started in 2007, with 200
restaurants
• Restaurants and waiting staff
during World Water Week asked
patrons to order tap water instead
of bottled water and donate $1 to
UNICEF’s Tap Water project
• Multiple cities have since followed
• Has raised nearly $3m
• Generated awareness of the
drinking water problem
• Changed how NYers ordered
water
11. Melbourne Metro Trains: Recording and
Releasing a song as a media channel
• Created a song and video
“Dumb Ways to Die”
• Released it on YouTube and
then iTunes
• Radio stations played it for free
• Over 200 cover versions were
recorded and uploaded on
YouTube
• Dedicated Tumblr account
• Video linked to a site to pledge
to be safe by trains
• 21% reduction in deaths vs.
prior year
View video on http://bit.ly/IDdZXt
12. Skin cancer is one of the most common
cancers among 15-24 year olds
13. Karen Clifford Skin Cancer Charity: Fake newspaper story
• Created a fictional sun cream – Sunny-3,
which claimed to triple the power of the
sun on the skin
• The Sun ran two fake news stories about
night-tanning, a craze hitting the UK
• Online product reviews
• eCommerce site where visitors were
invited to apply for a free sample by
entering their details
• A week later, the hoax was exclusively
revealed in The Sun, applicants for the
product trial received a hard-hitting
warning about the dangers of binge
tanning
• 17,000 people visited the ecommerce site,
with 82% ordering a free sample
• 14 million people saw the story reporting
on the hoax campaign
14.
15. A film to spark the
conversation
• The “Let's Talk About Sex” film
was created with the intention
of sparking public dialogue
about and family
communication on teen sex and
sexuality issues
• Screened on the TLC Channel
• Released online via Amazon and
other free sites
• Created numerous panels,
articles and interviews
Edited clip of “Let’s talk about sex” movie http://bit.ly/1RYfXPR
16. … and they used social media to promote it …
http://bit.ly/1SvzUx5View video
17.
18. The Incredible Edible Project:
The media value or a powerful
spokesperson
• A movement of growing food in public places
has been adopted in 200 countries including
now Geraldine in Canterbury
• Pam Warhurst, co-founder of Incredible
Edible (see her Ted Talk on
http://bit.ly/1LKZ3Rr)
• Personable and inspirational spokesperson
• Key skillsets to a social enterprise: -
operations, driver, networker and strong
comms person
20. Recruit corporates to join the cause
• They want to do good
(or be seen to do good!)
• They have money and
resources
• Most companies believe
its good business to be
support the community
22. National Sponsor
Acqua De Gio donates
$15 for every special edition
Acqua for Life
Celebrity Support
UNICEF created Celebrity Tap, which consisted of
packing water from the faucets of celebrities’ homes
into fancy bottles. For every $5 donated through the Tap
Project website, participants were entered for a chance
to win a case of the luxury celebrity tap water.
Supporting companies
These companies provide free advertising and media exposure
to the campaign
Mobile Phone Campaign
The public were
challenged to not touch
their phone to raise
money for the Tap
Project.
A multi-unpaid
media campaign
23. So capturing all this…1. Find an agency that has heart for your
cause (it still works!)
2. Use your imagination and explore media
beyond the paid and obvious channels
3. Do you have a story that media outlets
would want to cover?
4. Make a friend out of your local newspaper
or radio station. Traditional media is still
invaluable in driving broad awareness
5. Amplify with social and paid media if you
have the funds
6. Find a spokesperson or champion for your
cause
7. Recruit a for-profit company or business
to do your bidding
